{"id":6211,"date":"2021-12-21T07:02:52","date_gmt":"2021-12-21T00:02:52","guid":{"rendered":"https:\/\/tino.org\/?p=6211"},"modified":"2025-06-10T15:00:40","modified_gmt":"2025-06-10T08:00:40","slug":"advertorial-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/advertorial-la-gi\/","title":{"rendered":"Advertorial l\u00e0 g\u00ec? Gi\u1ea3i ph\u00e1p n\u00e0o d\u00e0nh cho nh\u1eefng b\u00e0i qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng m\u1ea1i?"},"content":{"rendered":"\n

Hi\u1ec7n nay, nh\u1eefng b\u00e0i b\u00e1o mang t\u00ednh ch\u1ea5t PR, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u <\/a>\u0111\u00e3 kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 v\u1edbi c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam. \u0110\u1ec3 \u0111\u1ecbnh danh v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c k\u00edch c\u1ea7u mua s\u1eafm, ng\u00e0y c\u00e0ng nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 ch\u1ecdn gi\u1ea3i ph\u00e1p Advertorial. V\u1eady Advertorial l\u00e0 g\u00ec? M\u1eddi b\u1ea1n tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 bi\u1ebft th\u00eam chi ti\u1ebft v\u1ec1 thu\u1eadt ng\u1eef n\u00e0y.<\/strong> <\/p>\n\n\n\n

<\/a>Gi\u1edbi thi\u1ec7u \u0111\u00f4i n\u00e9t v\u1ec1 Advertorial<\/strong><\/h2>\n\n\n\n

<\/a>Advertorial l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n

Advertorial (t\u1ea1m d\u1ecbch: b\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i<\/em>) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c Marketing<\/a>, d\u00f9ng \u0111\u1ec3 ch\u1ec9 c\u00e1c b\u00e0i b\u00e1o mang t\u00ednh ch\u1ea5t qu\u1ea3ng c\u00e1o, PR cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p ho\u1eb7c c\u00e1 nh\u00e2n c\u1ee5 th\u1ec3. <\/p>\n\n\n\n

\"advertorial-la-gi\"<\/figure><\/div>\n\n\n\n

V\u1ec1 b\u1ea3n ch\u1ea5t, thu\u1eadt ng\u1eef n\u00e0y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o gi\u1eefa hai c\u1ee5m t\u1eeb \u201cAdvertisment\u201d (t\u1ea1m d\u1ecbch: qu\u1ea3ng c\u00e1<\/em>o) v\u00e0 \u201cEditorial\u201d (t\u1ea1m d\u1ecbch: bi\u00ean t\u1eadp<\/em>). Nh\u1eefng b\u00e0i Advertorial th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n th\u00f4ng qua c\u00e1c trang t\u1ea1p ch\u00ed, b\u00e1o gi\u1ea5y ho\u1eb7c b\u00e1o \u0111i\u1ec7n t\u1eed. Ch\u00fang c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i v\u00e0 chia s\u1ebb th\u00f4ng \u0111i\u1ec7p, tin t\u1ee9c h\u1eefu \u00edch. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, Advertorial c\u00f2n xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng video <\/a>tr\u00ean c\u00e1c website. <\/p>\n\n\n\n

\n Advertorial c\u00f3 n\u1ed9i dung kh\u00e1 gi\u1ed1ng v\u1edbi m\u1ed9t b\u00e0i x\u00e3 lu\u1eadn, b\u00e1o c\u00e1o ho\u1eb7c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3. Tr\u00ean th\u1ef1c t\u1ebf, nh\u1eefng \u0111\u01a1n v\u1ecb truy\u1ec1n th\u00f4ng, b\u00e1o ch\u00ed \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c ho\u1eb7c doanh nghi\u1ec7p thu\u00ea \u0111\u1ec3 vi\u1ebft b\u00e0i Advertorial v\u1edbi m\u1ee5c \u0111\u00edch PR, qu\u1ea3ng b\u00e1.\n<\/p>\n\n\n\n

Hai \u0111\u1eb7c t\u00ednh c\u01a1 b\u1ea3n c\u1ee7a Advertorial<\/strong><\/h3>\n\n\n\n

\n C\u00f3 th\u1ec3 n\u00f3i, Advertorial l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa qu\u1ea3ng c\u00e1o v\u00e0 bi\u00ean t\u1eadp n\u1ed9i dung. T\u1eeb nh\u1eefng th\u00f4ng tin do ng\u01b0\u1eddi thu\u00ea cung c\u1ea5p, t\u00e1c gi\u1ea3 s\u1ebd bi\u1ebfn t\u1ea5u th\u00e0nh m\u1ed9t b\u00e0i vi\u1ebft ho\u00e0n ch\u1ec9nh, \u0111i th\u1eb3ng v\u00e0o tr\u1ecdng t\u00e2m m\u00e0 doanh nghi\u1ec7p mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn. V\u00ec v\u1eady, Advertorial s\u1ebd s\u1edf h\u1eefu hai \u0111\u1eb7c t\u00ednh c\u01a1 b\u1ea3n, bao g\u1ed3m: cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u00e0 qu\u1ea3ng b\u00e1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.\n<\/p>\n\n\n\n

<\/a>Cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch<\/strong><\/h4>\n\n\n\n

\n M\u1ee5c ti\u00eau \u201ct\u1ed1i th\u01b0\u1ee3ng\u201d c\u1ee7a Advertorial l\u00e0 \u201cqu\u1ea3ng c\u00e1o nh\u01b0ng kh\u00f4ng gi\u1ed1ng qu\u1ea3ng c\u00e1o\u201d. Ngh\u0129a l\u00e0 n\u1ed9i dung m\u00e0 Advertorial truy\u1ec1n t\u1ea3i khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1eadn ra \u0111\u00e2y l\u00e0 m\u1ed9t b\u00e0i qu\u1ea3ng c\u00e1o. V\u00ec v\u1eady, m\u1ed9t trong nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a Advertorial l\u00e0 lu\u00f4n cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cho \u0111\u1ed9c gi\u1ea3.\n<\/p>\n\n\n\n

\"advertorial-la-gi\"<\/figure><\/div>\n\n\n\n

\n Kh\u00e1c v\u1edbi nh\u1eefng b\u00e0i qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, Advertorial l\u1ed3ng gh\u00e9p m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o gi\u1eefa ki\u1ebfn th\u1ee9c, chuy\u00ean m\u00f4n v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng quan t\u00e2m v\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n PR. \u0110i\u1ec1u n\u00e0y khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i, d\u1ec5 ch\u1ecbu h\u01a1n khi ti\u1ebfp thu b\u00e0i vi\u1ebft.\n<\/p>\n\n\n\n

<\/a>Qu\u1ea3ng b\u00e1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h4>\n\n\n\n

\n Th\u1ef1c ch\u1ea5t, Advertorial l\u00e0 m\u1ed9t d\u1ea1ng qu\u1ea3ng c\u00e1o n\u00ean kh\u00f4ng c\u00f3 g\u00ec l\u1ea1 khi ch\u00fang mang \u0111\u1eb7c t\u00ednh c\u1ee7a m\u1ed9t b\u00e0i PR. N\u1ed9i dung h\u1eefu \u00edch \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i qua b\u00e0i vi\u1ebft ch\u00ednh l\u00e0 \u201cb\u1ee9c b\u00ecnh phong\u201d ho\u00e0n h\u1ea3o m\u00e0 t\u00e1c gi\u1ea3 t\u1ea1o d\u1ef1ng \u0111\u1ec3 d\u1eabn d\u1eaft ng\u01b0\u1eddi \u0111\u1ecdc k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c ho\u1eb7c doanh nghi\u1ec7p n\u00e0o \u0111\u00f3.\n<\/p>\n\n\n\n

\n Nh\u1eefng b\u00e0i Advertorial mang l\u1ea1i gi\u00e1 tr\u1ecb cao, t\u0103ng \u0111\u1ed9 t\u00edn nhi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng d\u00e0nh cho c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c ho\u1eb7c doanh nghi\u1ec7p. V\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 l\u00fd do v\u00ec sao h\u1ecd ph\u1ea3i tr\u1ea3 ph\u00ed \u0111\u1ec3 c\u00e1c \u0111\u01a1n v\u1ecb qu\u1ea3ng c\u00e1o t\u1ea1o ra nh\u1eefng b\u00e0i Advertorial \u201cch\u1ea5t nh\u01b0 n\u01b0\u1edbc c\u1ea5t\u201d n\u00e0y.\n<\/p>\n\n\n\n

<\/a>T\u1ea7m quan tr\u1ecdng c\u1ee7a Advertorial l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n
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