{"id":6241,"date":"2021-12-21T07:26:16","date_gmt":"2021-12-21T00:26:16","guid":{"rendered":"https:\/\/tino.org\/?p=6241"},"modified":"2025-06-10T15:00:40","modified_gmt":"2025-06-10T08:00:40","slug":"cac-yeu-to-anh-huong-den-su-hai-long-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/cac-yeu-to-anh-huong-den-su-hai-long-cua-khach-hang\/","title":{"rendered":"\u0110\u1eebng b\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng!"},"content":{"rendered":"\n

Kh\u00e1ch h\u00e0ng<\/a> \u0111\u01b0\u1ee3c xem l\u00e0 \u201chuy\u1ebft m\u1ea1ch\u201d nu\u00f4i d\u01b0\u1ee1ng v\u00e0 duy tr\u00ec ngu\u1ed3n doanh thu c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Th\u1ebf n\u00ean, khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng lu\u00f4n l\u00e0 m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u m\u00e0 m\u1ecdi doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. C\u0169ng nh\u01b0 c\u00e2u n\u00f3i c\u1ee7a Paul Orfalea – doanh nh\u00e2n n\u1ed5i ti\u1ebfng ng\u01b0\u1eddi M\u1ef9: \u201cH\u00e3y l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng, h\u1ecd s\u1ebd trao cho b\u1ea1n cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd<\/em>\u201d. V\u1eady \u0111\u00e2u l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng? H\u00e3y c\u00f9ng Tino Group theo d\u00f5i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh x\u00e1c nh\u1ea5t!<\/strong> <\/p>\n\n\n\n

<\/a>T\u00ecm hi\u1ec3u v\u1ec1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n\n

<\/a>S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng – hi\u1ec3u th\u1ebf n\u00e0o cho \u0111\u00fang?<\/strong><\/h3>\n\n\n\n

\n S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t d\u1ea1ng c\u1ea3m x\u00fac th\u1ecfa m\u00e3n hay tr\u1ea1ng th\u00e1i t\u00e2m l\u00fd k\u00edch th\u00edch n\u1ea3y sinh khi ti\u1ebfp nh\u1eadn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 ch\u00fang mang l\u1ea1i.\n<\/p>\n\n\n\n

\"cac-yeu-to-anh-huong-den-su-hai-long-cua-khach-hang\"<\/figure><\/div>\n\n\n\n

\n Kh\u00e1c v\u1edbi m\u1ed9t th\u1ef1c th\u1ec3 h\u1eefu h\u00ecnh, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 c\u1ea7m n\u1eafm ho\u1eb7c \u0111o l\u01b0\u1eddng b\u1eb1ng c\u00e1c d\u1ee5ng c\u1ee5 v\u1eadt l\u00fd th\u00f4ng th\u01b0\u1eddng m\u00e0 s\u1ebd d\u1ef1a tr\u00ean nh\u1eefng y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3, \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 nh\u1ea5t \u0111\u1ecbnh.\n<\/p>\n\n\n\n

S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 \u201cth\u01b0\u1edbc \u0111o\u201d ph\u1ea3n \u00e1nh c\u1ea3m gi\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng khi t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t doanh nghi\u1ec7p. M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u00e0ng cao, kh\u00e1ch h\u00e0ng c\u00e0ng c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng v\u00e0 t\u00edn nhi\u1ec7m doanh nghi\u1ec7p. Theo nghi\u00ean c\u1ee9u c\u1ee7a HBR<\/a>, doanh nghi\u1ec7p chinh ph\u1ee5c \u0111\u01b0\u1ee3c s\u1ef1 h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 ti\u1ec1m l\u1ef1c v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh cao h\u01a1n c\u00e1c doanh nghi\u1ec7p kh\u00e1c. <\/p>\n\n\n\n

<\/a>S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h3>\n\n\n\n

\u0110\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> l\u00e0 \u201cchi\u1ebfc ch\u00eca kh\u00f3a\u201d v\u00e0ng m\u1edf ra \u201cc\u00e1nh c\u1eeda\u201d th\u00e0nh c\u00f4ng. Kh\u00e1ch h\u00e0ng c\u00e0ng tin t\u01b0\u1edfng, h\u00e0i l\u00f2ng, doanh thu c\u1ee7a doanh nghi\u1ec7p ng\u00e0y c\u00e0ng t\u0103ng, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u0169ng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y. <\/p>\n\n\n\n

\"cac-yeu-to-anh-huong-den-su-hai-long-cua-khach-hang\"<\/figure><\/div>\n\n\n\n

\n Khi chinh ph\u1ee5c \u0111\u01b0\u1ee3c s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 trung th\u00e0nh cho ri\u00eang m\u00ecnh. \u0110\u00e2y ch\u00ednh l\u00e0 \u201cti\u1ec1n \u0111\u1ec1\u201d gi\u00fap v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c gi\u1eef v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n<\/p>\n\n\n\n

\n S\u1ef1 h\u00e0i l\u00f2ng c\u00f2n l\u00e0 \u201cc\u1ea7u n\u1ed1i\u201d g\u1eafn k\u1ebft n\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i gi\u1eefa kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t, khi s\u1ef1 h\u00e0i l\u00f2ng \u0111\u1ea1t ng\u01b0\u1ee1ng, kh\u00e1ch h\u00e0ng s\u1ebd tr\u1edf th\u00e0nh nh\u00e0 ti\u1ebfp th\u1ecb \u201ckh\u00f4ng c\u00f4ng\u201d cho doanh nghi\u1ec7p. H\u1ecd s\u1ebd tr\u1edf th\u00e0nh nh\u00e2n t\u1ed1 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ebfn v\u1edbi doanh nghi\u1ec7p b\u1ea1n.\n<\/p>\n\n\n\n

<\/a>C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n\n

<\/a>#1. Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn<\/strong><\/h3>\n\n\n\n

\n Kh\u00e1ch h\u00e0ng s\u1ebd h\u00e0i l\u00f2ng h\u01a1n n\u1ebfu c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n khi h\u1ecd truy c\u1eadp Internet. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n t\u1ea1o ra m\u1ed9t quy tr\u00ecnh truy c\u1eadp m\u01b0\u1ee3t m\u00e0, thu\u1eadn l\u1ee3i \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn h\u01a1n. Qu\u00e1 tr\u00ecnh truy c\u1eadp \u0111\u01a1n gi\u1ea3n l\u00e0 gi\u1ea3i ph\u00e1p h\u1eefu hi\u1ec7u gi\u00fap doanh nghi\u1ec7p chinh ph\u1ee5c s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean.\n<\/p>\n\n\n\n

\n B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng qua Internet khi h\u1ecd c\u1ea7n. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng t\u1ed1t h\u01a1n.\n<\/p>\n\n\n\n

\"cac-yeu-to-anh-huong-den-su-hai-long-cua-khach-hang\"<\/figure><\/div>\n\n\n\n

<\/a>#2. Giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

K\u1ef9 n\u0103ng giao ti\u1ebfp \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean ch\u00ednh l\u00e0 nh\u00e2n t\u1ed1 ti\u1ebfp theo th\u00fac \u0111\u1ea9y s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng bu\u1ed5i t\u01b0 v\u1ea5n chuy\u00ean nghi\u1ec7p hay cu\u1ed9c tr\u00f2 chuy\u1ec7n qua \u0111i\u1ec7n tho\u1ea1i<\/a> h\u1eefu \u00edch l\u00e0 c\u00e1ch khi\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p b\u1ea1n t\u1ed1t h\u01a1n. <\/p>\n\n\n\n

\n Hi\u1ec7n nay, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f2n l\u00e0 nh\u00e2n t\u1ed1 \u201ct\u1ed1i th\u01b0\u1ee3ng\u201d quy\u1ebft \u0111\u1ecbnh s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc, trong v\u00e0 sau b\u00e1n h\u00e0ng \u0111\u00e3 tr\u1edf th\u00e0nh ph\u01b0\u01a1ng \u00e1n c\u1ea1nh tranh m\u1edbi m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p ch\u1ecdn l\u1ef1a.\n<\/p>\n\n\n\n

<\/a>#3. S\u1ef1 g\u1ea7n g\u0169i, d\u1ec5 hi\u1ec3u<\/strong><\/h3>\n\n\n\n

\n M\u1ed7i l\u0129nh v\u1ef1c, ng\u00e0nh ngh\u1ec1 s\u1ebd c\u00f3 thu\u1eadt ng\u1eef chuy\u00ean ng\u00e0nh ri\u00eang bi\u1ec7t. Nh\u1eefng thu\u1eadt ng\u1eef n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd cung c\u1ea5p. Tuy nhi\u00ean, n\u1ebfu doanh nghi\u1ec7p qu\u00e1 l\u00e0m d\u1ee5ng bi\u1ec7t ng\u1eef ri\u00eang, kh\u00e1ch h\u00e0ng s\u1ebd r\u1ea5t kh\u00f3 k\u1ebft n\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.\n<\/p>\n\n\n\n

\n V\u00ec v\u1eady, nh\u00e2n t\u1ed1 ti\u1ebfp theo khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng l\u00e0 s\u1ef1 g\u1ea7n g\u0169i, d\u1ec5 hi\u1ec3u t\u1eeb c\u00e1c b\u00e0i vi\u1ebft, b\u1ea3ng m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Th\u1ebf n\u00ean, b\u1ea1n c\u1ea7n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u1ee5 th\u1ec3 v\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a nh\u1ea5t. \n<\/p>\n\n\n\n

<\/a>#4. T\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i nhanh<\/strong><\/h3>\n\n\n\n

\n \u201cNh\u1ea5t c\u1ef1 ly, nh\u00ec t\u1ed1c \u0111\u1ed9\u201d, th\u1eddi gian lu\u00f4n l\u00e0 ngu\u1ed3n v\u1ed1n qu\u00fd gi\u00e1 c\u1ee7a m\u1ed7i ng\u01b0\u1eddi trong ch\u00fang ta. V\u00ec v\u1eady, b\u1ea1n kh\u00f4ng th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian cho vi\u1ec7c ch\u1edd \u0111\u1ee3i ph\u1ea3n h\u1ed3i t\u1eeb b\u1ea1n.\n<\/p>\n\n\n\n

\"cac-yeu-to-anh-huong-den-su-hai-long-cua-khach-hang\"<\/figure><\/div>\n\n\n\n

\n Trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 s\u1ef1 \u1ea3nh h\u01b0\u1edfng t\u1eeb \u0111\u1ea1i d\u1ecbch, xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng. Ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng th\u01b0\u1eddng li\u00ean h\u1ec7 v\u1edbi doanh nghi\u1ec7p qua c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn. Th\u1ebf n\u00ean, doanh nghi\u1ec7p c\u1ea7n c\u00f3 \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n online 24\/7 \u0111\u1ec3 ti\u1ebfp nh\u1eadn tin nh\u1eafn ho\u1eb7c cu\u1ed9c g\u1ecdi c\u1ee7a kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng nh\u1ea5t.\n<\/p>\n\n\n\n

<\/a>#5. S\u1ef1 ti\u1ec7n l\u1ee3i<\/strong><\/h3>\n\n\n\n

\n Quy tr\u00ecnh mua s\u1eafm r\u01b0\u1eddm r\u00e0, th\u1ee7 t\u1ee5c ph\u1ee9c t\u1ea1p l\u00e0 \u201cr\u00e0o c\u1ea3n\u201d l\u1edbn ng\u0103n c\u00e1ch kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p b\u1ea1n. V\u00ed d\u1ee5, d\u1ecbch v\u1ee5 tr\u1ea3 g\u00f3p khi mua s\u1eafm c\u1ee7a doanh nghi\u1ec7p b\u1ea1n ph\u1ea3i tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc nh\u01b0: g\u1ecdi \u0111i\u1ec7n tho\u1ea1i cho ng\u01b0\u1eddi th\u00e2n, x\u00e1c minh danh t\u00ednh, ch\u1ee9c v\u1ee5, thu nh\u1eadp,…\n<\/p>\n\n\n\n

\n M\u1ed9t quy tr\u00ecnh mua s\u1eafm r\u01b0\u1eddm r\u00e0 nh\u01b0 v\u1eady r\u1ea5t d\u1ec5 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ed1n th\u1eddi gian m\u00e0 c\u00f2n \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. X\u00e2y d\u1ef1ng quy tr\u00ecnh mua s\u1eafm ti\u1ec7n l\u1ee3i nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o an to\u00e0n cho \u0111\u00f4i b\u00ean l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1ea1n duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng.\n<\/p>\n\n\n\n

<\/a>#6. Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/strong><\/h3>\n\n\n\n

\n \u0110\u00e2y l\u00e0 nh\u00e2n t\u1ed1 ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 b\u1ecf qua khi nh\u1eafc \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao lu\u00f4n t\u1ea1o ra \u201cma l\u1ef1c\u201d thu h\u00fat nhu c\u1ea7u mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n<\/p>\n\n\n\n

\"cac-yeu-to-anh-huong-den-su-hai-long-cua-khach-hang\"<\/figure><\/div>\n\n\n\n

\n Doanh nghi\u1ec7p cung c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd t\u1ea1o ra gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 \u0111i\u1ec3m khi\u1ebfn doanh nghi\u1ec7p b\u1ea1n c\u00f3 ch\u1ed7 \u0111\u1ee9ng h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n<\/p>\n\n\n\n

<\/a>#7. Gi\u00e1 th\u00e0nh h\u1ee3p l\u00fd<\/strong><\/h3>\n\n\n\n

\n B\u00ean c\u1ea1nh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, gi\u00e1 th\u00e0nh c\u0169ng l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. S\u1ebd lu\u00f4n c\u00f3 3 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn: gi\u00e1 t\u1ea7m th\u1ea5p, t\u1ea7m trung v\u00e0 t\u1ea7m cao. Trong \u0111\u00f3, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 t\u1ea7m th\u1ea5p v\u00e0 t\u1ea7m trung h\u01a1n.\n<\/p>\n\n\n\n

\n B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb v\u00e0 t\u00ednh n\u0103ng m\u00e0 ch\u00fang mang l\u1ea1i. C\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n n\u00ean kinh doanh s\u1ea3n ph\u1ea9m v\u1edbi nhi\u1ec1u m\u1ee9c gi\u00e1 kh\u00e1c nhau \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn. M\u1ed9t m\u1ee9c gi\u00e1 b\u00ecnh \u1ed5n, h\u1ee3p l\u00fd ch\u00ednh l\u00e0 l\u00fd do quay l\u1ea1i c\u1eeda h\u00e0ng b\u1ea1n nhi\u1ec1u l\u1ea7n.\n<\/p>\n\n\n\n

<\/a>#8. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i, \u01b0u \u0111\u00e3i<\/strong><\/h3>\n\n\n\n

\n Chinh ph\u1ee5c s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i, \u01b0u \u0111\u00e3i \u0111\u01b0\u1ee3c kh\u00e1 nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng. Trong m\u1ed9t n\u0103m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c t\u1eeb 1 – 5 ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.\n<\/p>\n\n\n\n

\"cac-yeu-to-anh-huong-den-su-hai-long-cua-khach-hang\"<\/figure><\/div>\n\n\n\n

\n Quy m\u00f4 c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 l\u1edbn ho\u1eb7c nh\u1ecf t\u00f9y theo m\u1ee5c \u0111\u00edch v\u00e0 th\u1eddi \u0111i\u1ec3m t\u1ed5 ch\u1ee9c c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, ch\u1eafc ch\u1eafn kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 cao nh\u1eefng doanh nghi\u1ec7p th\u01b0\u1eddng xuy\u00ean c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, khuy\u1ebfn m\u1ea1i h\u1ea5p d\u1eabn.\n<\/p>\n\n\n\n

<\/a>#9. C\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn m\u1ea1nh<\/strong><\/h3>\n\n\n\n

\n T\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng l\u00fac n\u00e0o c\u0169ng t\u1ea1o ra m\u1ed9t l\u1ef1c t\u00e1c \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng. M\u1ed9t doanh nghi\u1ec7p s\u1edf h\u1eefu c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn m\u1ea1nh s\u1ebd d\u1ec5 chinh ph\u1ee5c ni\u1ec1m tin v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng h\u01a1n.\n<\/p>\n\n\n\n

\n \u0110i\u1ec3n h\u00ecnh l\u00e0 Apple. T\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 l\u1edbn m\u1ea1nh nh\u1ea5t nh\u00ec tr\u00ean th\u1ebf gi\u1edbi n\u00e0y \u0111\u00e3 chinh ph\u1ee5c h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 v\u00ec ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n v\u00ec hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng. C\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a t\u1eadp \u0111o\u00e0n n\u00e0y l\u1edbn m\u1ea1nh \u0111\u1ebfn m\u1ee9c khi\u1ebfn nh\u1eefng doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi ph\u1ea3i \u201cnghi\u00eang m\u00ecnh th\u00e1n ph\u1ee5c\u201d.\n<\/p>\n\n\n\n

\"cac-yeu-to-anh-huong-den-su-hai-long-cua-khach-hang\"<\/figure><\/div>\n\n\n\n

\n S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eaft ngu\u1ed3n t\u1eeb nh\u1eefng gi\u00e1 tr\u1ecb t\u1eeb s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. V\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1p \u1ee9ng t\u1ed1t c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c Tino Group chia s\u1ebb qua b\u00e0i vi\u1ebft tr\u00ean \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 kinh doanh t\u1ed1t nh\u1ea5t. Ch\u00fac doanh nghi\u1ec7p th\u00e0nh c\u00f4ng!\n<\/p>\n\n\n\n

<\/a>FAQs v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n
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S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 bao nhi\u00eau m\u1ee9c \u0111\u1ed9?<\/h3>\n
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C\u00f3 3 m\u1ee9c \u0111\u1ed9 \u0111o l\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, bao g\u1ed3m:
– M\u1ee9c \u0111\u1ed9 kh\u00f4ng h\u00e0i l\u00f2ng
– M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng
– M\u1ee9c \u0111\u1ed9 r\u1ea5t h\u00e0i l\u00f2ng<\/p>\n\n<\/div>\n<\/div>\n

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C\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/h3>\n
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\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean 3 ch\u1ec9 s\u1ed1: Net Promoter Score (NPS<\/strong>), Customer Satisfaction Score (CSAT<\/strong>) v\u00e0 Customer Effort Score (CES<\/strong>).<\/p>\n\n<\/div>\n<\/div>\n

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T\u1ea1i sao ph\u1ea3i x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng?<\/h3>\n
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M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 \u201cth\u01b0\u1edbc \u0111o\u201d chu\u1ea9n x\u00e1c nh\u1ea5t cho th\u1ea5y mong mu\u1ed1n, k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.
Khi x\u00e1c \u0111\u1ecbnh \u0111\u00fang ch\u1ec9 s\u1ed1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch kinh doanh ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n\n<\/div>\n<\/div>\n

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Nh\u00e2n t\u1ed1 n\u00e0o khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng?<\/h3>\n
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Nh\u1eefng doanh nghi\u1ec7p ph\u1ea1m ph\u1ea3i c\u00e1c sai l\u1ea7m sau s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f4ng h\u00e0i l\u00f2ng:
– D\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng thi\u1ebfu chuy\u00ean nghi\u1ec7p
– Cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00f4ng t\u1ed1t nh\u01b0 nh\u1eefng b\u00e0i qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb
– S\u1eeda ch\u1eefa s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 nhi\u1ec1u l\u1ea7n nh\u01b0ng kh\u00f4ng tri\u1ec7t \u0111\u1ec3
– Th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 thi\u1ebfu chuy\u00ean nghi\u1ec7p, kh\u00f4ng quan t\u00e2m \u0111\u1ebfn nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

\n M\u1ecdi th\u1eafc m\u1eafc v\u00e0 g\u00f3p \u00fd li\u00ean quan, xin vui l\u00f2ng li\u00ean h\u1ec7 ngay Tino Group<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft ho\u1eb7c Fanpage<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t nh\u00e9!\n<\/p>\n\n\n\n

\n Tinh g\u1ecdn quy tr\u00ecnh – ch\u1ea1m \u0111\u1ec9nh doanh thu – Tino Group t\u1ef1 tin \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p Vi\u1ec7t tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1!\n<\/p>\n\n\n\n

C\u00d4NG TY C\u1ed4 PH\u1ea6N T\u1eacP \u0110O\u00c0N TINO<\/strong><\/p>\n\n\n\n