{"id":657,"date":"2021-06-08T03:29:57","date_gmt":"2021-06-07T20:29:57","guid":{"rendered":"https:\/\/tino.org\/?p=657"},"modified":"2025-06-11T15:53:48","modified_gmt":"2025-06-11T08:53:48","slug":"business-intelligence-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/business-intelligence-la-gi\/","title":{"rendered":"Business Intelligence l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u v\u1ec1 m\u00f4 h\u00ecnh Business Intelligence"},"content":{"rendered":"\n<p><strong>Business Intelligence l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n quan tr\u1ecdng trong vi\u1ec7c bi\u1ebfn \u0111\u1ed5i d\u1eef li\u1ec7u th\u00e0nh th\u00f4ng tin gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc. C\u00f9ng Tino Group t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 thu\u1eadt ng\u1eef n\u00e0y qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/strong>\n<\/p>\n\n\n\n<h2 id=\"Business_Intelligence_l\u00e0_g\u00ec?\"><a id=\"post-657-_jn1upzm5e2gi\"><\/a><strong>Business Intelligence l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<h3 id=\"Thu\u1eadt_ng\u1eef_Business_Intelligence_c\u00f3_t\u1eeb_khi_n\u00e0o?\"><a id=\"post-657-_z2hjd2n2x3gu\"><\/a><strong>Thu\u1eadt ng\u1eef Business Intelligence c\u00f3 t\u1eeb khi n\u00e0o?<\/strong><\/h3>\n\n\n\n<p>\n  Business Intelligence vi\u1ebft t\u1eaft l\u00e0 <strong>BI<\/strong> (t\u1ea1m d\u1ecbch: <em>kinh doanh th\u00f4ng minh<\/em>) xu\u1ea5t hi\u1ec7n l\u1ea7n \u0111\u1ea7u v\u00e0o n\u0103m 1960. Khi \u1ea5y, BI \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng c\u00f3 ch\u1ee9c n\u0103ng chia s\u1ebb th\u00f4ng tin n\u1ed9i b\u1ed9. \u0110\u1ebfn n\u0103m 1980, h\u1ec7 th\u1ed1ng n\u00e0y \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh m\u00e1y t\u00ednh, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh v\u00e0 ch\u00ednh x\u00e1c h\u01a1n.\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-79.jpg\" alt=\"business-intelligence-la-gi\" class=\"wp-image-660\" width=\"700\" height=\"400\" title=\"\"><\/figure><\/div>\n\n\n\n<p>   Thu\u1eadt ng\u1eef n\u00e0y tr\u1edf n\u00ean th\u1ecbnh h\u00e0nh h\u01a1n v\u00e0o n\u0103m 1988 b\u1edfi Howard Dresner. \u00d4ng \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a BI nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c th\u00fac \u0111\u1ea9y vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh nhanh nh\u1ea5t trong qu\u00e1 tr\u00ecnh kinh doanh. Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y c\u0103n c\u1ee9 d\u1ef1a tr\u00ean th\u00f4ng tin c\u1ee7a nh\u1eefng con s\u1ed1 th\u1ef1c t\u1ea1i \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi h\u1ec7 th\u1ed1ng. <\/p>\n\n\n\n<p>\n  \u0110\u1ebfn hi\u1ec7n t\u1ea1i, BI \u0111\u00e3 tr\u1edf th\u00e0nh gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u trong vi\u1ec7c ph\u00e2n t\u00edch, qu\u1ea3n l\u00fd d\u1eef li\u1ec7u tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng uy t\u00edn, c\u1ea5p quy\u1ec1n cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u00ecm ki\u1ebfm insight nhanh ch\u00f3ng.\n<\/p>\n\n\n\n<h3 id=\"Kh\u00e1i_ni\u1ec7m_v\u1ec1_Business_Intelligence\"><a id=\"post-657-_onsif73pplce\"><\/a><strong>Kh\u00e1i ni\u1ec7m v\u1ec1 Business Intelligence<\/strong><\/h3>\n\n\n\n<p>   Business Intelligence l\u00e0 chu\u1ed7i nh\u1eefng quy tr\u00ecnh, ki\u1ebfn tr\u00fac, c\u00f4ng ngh\u1ec7 gi\u00fap <a href=\"https:\/\/tino.vn\/blog\/\" class=\"rank-math-link\">chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u<\/a> th\u00f4 th\u00e0nh th\u00f4ng tin c\u00f3 \u00fd ngh\u0129a. T\u1eeb \u0111\u00f3, ch\u00fang gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t nh\u1eb1m thu l\u1ea1i l\u1ee3i nhu\u1eadn cao. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-80.jpg\" alt=\"business-intelligence-la-gi\" class=\"wp-image-662\" width=\"700\" height=\"400\" title=\"\"><\/figure><\/div>\n\n\n\n<p>\n  Nh\u1eefng th\u00f4ng tin \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p t\u1eeb BI mang \u0111\u1ebfn m\u1ed9t c\u00e1i nh\u00ecn tr\u1ef1c quan v\u1ec1 doanh nghi\u1ec7p. \u0110\u1ed3ng th\u1eddi BI gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng xu h\u01b0\u1edbng v\u00e0 v\u1ea5n \u0111\u1ec1 hi\u1ec7n t\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-28.png\" alt=\"business-intelligence-la-gi\" class=\"wp-image-664\" width=\"700\" height=\"400\" title=\"\"><\/figure><\/div>\n\n\n\n<p>\n  BI l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh g\u00f3p nh\u1eb7t m\u1ecdi th\u00f4ng tin t\u1eeb n\u1ed9i b\u1ed9 \u0111\u1ebfn ngo\u00e0i tr\u00ean h\u1ec7 th\u1ed1ng. Gi\u1ea3i ph\u00e1p n\u00e0y gi\u00fap ph\u00e2n t\u00edch, t\u1ea1o c\u00e1c b\u00e1o c\u00e1o, b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n (<em>Dashboard<\/em>) v\u00e0 h\u00ecnh \u1ea3nh d\u1eef li\u1ec7u cho doanh nghi\u1ec7p. Chung cung c\u1ea5p nh\u1eefng th\u00f4ng tin mang t\u00ednh tr\u1ef1c quan v\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t \u0111\u1ec3 doanh nghi\u1ec7p nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh \u0111\u01b0\u1eddng l\u1ed1i kinh doanh.\n<\/p>\n\n\n\n<h3 id=\"L\u1ee3i_\u00edch_c\u1ee7a_Business_Intelligence\"><a id=\"post-657-_2o3ndcl1djd\"><\/a><strong>L\u1ee3i \u00edch c\u1ee7a Business Intelligence<\/strong><\/h3>\n\n\n\n<p>\n  Vai tr\u00f2 thi\u1ebft y\u1ebfu nh\u1ea5t c\u1ee7a Business Intelligence \u0111\u00f3 l\u00e0 ki\u1ec3m so\u00e1t th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 nhanh ch\u00f3ng. Nh\u1edd v\u00e0o t\u00ednh n\u0103ng n\u00e0y doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n t\u00edch, khai th\u00e1c d\u1eef li\u1ec7u v\u00e0 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng v\u1ec1: gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, h\u00e0nh vi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c.\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-81.jpg\" alt=\"business-intelligence-la-gi\" class=\"wp-image-666\" width=\"700\" height=\"400\" title=\"\"><\/figure><\/div>\n\n\n\n<p>\n  M\u1ed9t s\u1ed1 l\u1ee3i \u00edch thi\u1ebft th\u1ef1c m\u00e0 BI mang l\u1ea1i cho c\u00e1c doanh nghi\u1ec7p nh\u01b0:\n<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\"><li>     \u1ee8ng d\u1ee5ng hi\u1ec7u qu\u1ea3, ch\u00ednh x\u00e1c m\u1ecdi th\u00f4ng tin \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh kh\u1ed1c li\u1ec7t   <\/li><li>     H\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh k\u1ecbp th\u1eddi, nhanh ch\u00f3ng   <\/li><li>     Gi\u00fap doanh nghi\u1ec7p nh\u1eadn ra v\u1ecb th\u1ebf v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a m\u00ecnh   <\/li><li>     D\u1ef1 \u0111o\u00e1n th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh h\u1ee3p l\u00fd   <\/li><li>     Duy tr\u00ec l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng   <\/li><li>     Gi\u00fap nh\u00e2n l\u1ef1c n\u1ed9i b\u1ed9 trong vi\u1ec7c \u0111\u00e1nh gi\u00e1, t\u1ea1o b\u00e1o c\u00e1o, c\u1ea3i thi\u1ec7n v\u00e0 <a href=\"https:\/\/tino.vn\/blog\/tu-dong-hoa-doanh-nghiep\/\" target=\"_blank\" aria-label=\"t\u1ed1i \u01b0u h\u00f3a (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">t\u1ed1i \u01b0u h\u00f3a<\/a> ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c   <\/li><li>     Thay \u0111\u1ed5i k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd, \u0111i\u1ec1u h\u00e0nh theo h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i h\u01a1n, d\u1ec5 d\u00e0ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng   <\/li><li>     H\u1ed7 tr\u1ee3 c\u00f4ng t\u00e1c \u0111i\u1ec1u h\u00e0nh nh\u1eb1m ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed   <\/li><li>     T\u0103ng cao l\u1ee3i th\u1ebf c\u1ea1nh tranh, m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i kinh doanh m\u1edbi   <\/li><\/ul>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<h2 id=\"M\u00f4_h\u00ecnh_c\u1ee7a_Business_Intelligence\"><a id=\"post-657-_clr3c1kcv6w1\"><\/a><strong>M\u00f4 h\u00ecnh c\u1ee7a Business Intelligence<\/strong><\/h2>\n\n\n\n<p>\n  BI s\u1edf h\u1eefu m\u00f4 h\u00ecnh hi\u1ec7n \u0111\u1ea1i v\u1edbi m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ea7n quan tr\u1ecdng nh\u01b0 sau. \n<\/p>\n\n\n\n<h3 id=\"Data_Sources\"><a id=\"post-657-_ncnruwbhl42b\"><\/a><strong>Data Sources<\/strong><\/h3>\n\n\n\n<p>   \u0110\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 d\u1eef li\u1ec7u th\u00f4, c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nhau g\u1ed3m c\u00e1c \u1ee9ng d\u1ee5ng mang t\u00ednh x\u00e2y d\u1ef1ng. Ch\u1eb3ng h\u1ea1n nh\u01b0: Human Resource Management (<strong>HRM<\/strong>), Customer Relationship Management (<strong>CRM<\/strong>), trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng,&#8230; <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-29.png\" alt=\"business-intelligence-la-gi\" class=\"wp-image-668\" width=\"700\" height=\"400\" title=\"\"><\/figure><\/div>\n\n\n\n<p>\n  Th\u00e0nh ph\u1ea7n n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo m\u00f4 h\u00ecnh c\u01a1 s\u1edf d\u1eef li\u1ec7u quan h\u1ec7 c\u0169ng nh\u01b0 c\u00e1c d\u1eef li\u1ec7u phi quan h\u1ec7 (m\u1ea1ng x\u00e3 h\u1ed9i, NoSQL)\n<\/p>\n\n\n\n<p>\n  B\u00ean c\u1ea1nh \u0111\u00f3, Data Sources c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trong s\u1ed1 c\u00e1c h\u1ec7 qu\u1ea3n tr\u1ecb c\u01a1 s\u1edf d\u1eef li\u1ec7u n\u00e0o nh\u01b0: MySQL, DB2, Oracle, MSSQL,&#8230;\n<\/p>\n\n\n\n<h3 id=\"Data_Warehouse\"><a id=\"post-657-_940tn7lxt9eg\"><\/a><strong>Data Warehouse<\/strong><\/h3>\n\n\n\n<p>   \u0110\u00e2y l\u00e0 h\u1ec7 th\u1ed1ng c\u01a1 s\u1edf th\u00f4ng tin d\u01b0\u1edbi d\u1ea1ng m\u00f4 h\u00ecnh ri\u00eang bi\u1ec7t v\u1edbi CSDL OLTP (<em>Online Transaction Processing<\/em>) th\u00f4ng th\u01b0\u1eddng. Data Warehouse c\u00f2n l\u00e0 n\u01a1i \u0111\u1ec3 doanh nghi\u1ec7p l\u01b0u tr\u1eef d\u1eef li\u1ec7u l\u00e2u d\u00e0i. <\/p>\n\n\n\n<p>\n  Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u1ecdc \u0111\u01b0\u1ee3c c\u00f4ng c\u1ee5 ETL (<em>Extract Transform Load<\/em>) c\u1eadp nh\u1eadt th\u00f4ng tin m\u1ed7i ng\u00e0y.\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-82.jpg\" alt=\"business-intelligence-la-gi\" class=\"wp-image-670\" width=\"700\" height=\"400\" title=\"\"><\/figure><\/div>\n\n\n\n<h3 id=\"Integrating_Server\"><a id=\"post-657-_izoohrusyeut\"><\/a><strong>Integrating Server<\/strong><\/h3>\n\n\n\n<p>\n  L\u00e0 th\u00e0nh ph\u1ea7n trung gian c\u1ee7a Business Intelligence, c\u00f3 ch\u1ee9c n\u0103ng v\u1eadn h\u00e0nh c\u00f4ng c\u1ee5 ETL nh\u1eb1m bi\u1ebfn d\u1eef li\u1ec7u t\u1eeb Data Sources th\u00e0nh Data Warehouse.\n<\/p>\n\n\n\n<h3 id=\"Analysis_Server\"><a id=\"post-657-_rmjjndi0gcbx\"><\/a><strong>Analysis Server<\/strong><\/h3>\n\n\n\n<p>\n  \u0110\u1ea3m nhi\u1ec7m vai tr\u00f2 ti\u1ebfn h\u00e0nh th\u1ef1c hi\u1ec7n cube d\u1ef1a tr\u00ean chi\u1ec1u d\u1eef li\u1ec7u v\u00e0 tri th\u1ee9c nghi\u1ec7p v\u1ee5. Trong \u0111\u00f3, cube l\u00e0 n\u01a1i nh\u1eadn d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o t\u1eeb DWH. Sau \u0111\u00f3, th\u00e0nh ph\u1ea7n n\u00e0y ti\u1ebfp t\u1ee5c ti\u1ebfn h\u00e0nh th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean c\u0103n c\u1ee9 theo nghi\u1ec7p v\u1ee5 \u0111\u1ecbnh ngh\u0129a c\u00f3 s\u1eb5n \u0111\u1ec3 tr\u1ea3 v\u1ec1 k\u1ebft qu\u1ea3.\n<\/p>\n\n\n\n<h3 id=\"Reporting_Server\"><a id=\"post-657-_i96eelhi1crd\"><\/a><strong>Reporting Server<\/strong><\/h3>\n\n\n\n<p>\n  T\u1eeb th\u00e0nh ph\u1ea7n Analysis Server, ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c output. Nh\u1edd \u0111\u00f3, Reporting Server s\u1ebd th\u1ef1c hi\u1ec7n c\u00e1c b\u00e1o c\u00e1o.\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-30.png\" alt=\"business-intelligence-la-gi\" class=\"wp-image-672\" width=\"700\" height=\"400\" title=\"\"><\/figure><\/div>\n\n\n\n<h3 id=\"Data_Mining\"><a id=\"post-657-_b4a3hb64zmg3\"><\/a><strong>Data Mining<\/strong><\/h3>\n\n\n\n<p>\n  \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh chi\u1ebft xu\u1ea5t th\u00f4ng tin ho\u1eb7c nh\u1eefng d\u1eef li\u1ec7u m\u00e1y t\u00ednh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi y\u00eau c\u1ea7u ri\u00eang c\u1ee7a doanh nghi\u1ec7p. Th\u00e0nh ph\u1ea7n n\u00e0y h\u1ed7 tr\u1ee3 Data Warehouse k\u1ebft h\u1ee3p v\u1edbi c\u00e1c thu\u1eadt to\u00e1n \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 \u01b0\u1edbc \u0111o\u00e1n ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh c\u00f3 l\u1ee3i cho qu\u00e1 tr\u00ecnh kinh doanh.\n<\/p>\n\n\n\n<h3 id=\"Data_Presentation\"><a id=\"post-657-_b5gepwswaw8b\"><\/a><strong>Data Presentation<\/strong><\/h3>\n\n\n\n<p>\n  Sau c\u00f4ng \u0111o\u1ea1n Data Mining, b\u01b0\u1edbc k\u1ebf ti\u1ebfp doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n l\u00e0 tri\u1ec3n kh\u1ea3i b\u00e1o cao, bi\u1ec3u \u0111\u1ed3. Vi\u1ec7c n\u00e0y gi\u00fap ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng.\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-83.jpg\" alt=\"business-intelligence-la-gi\" class=\"wp-image-674\" width=\"700\" height=\"400\" title=\"\"><\/figure><\/div>\n\n\n\n<h2 id=\"Business_Intelligence_g\u1ed3m_nh\u1eefng_quy_tr\u00ecnh_n\u00e0o?\"><a id=\"post-657-_29ypmglwv5e6\"><\/a><strong>Business Intelligence g\u1ed3m nh\u1eefng quy tr\u00ecnh n\u00e0o?<\/strong><\/h2>\n\n\n\n<p>   Gi\u1ea3i ph\u00e1p BI bao g\u1ed3m 9 quy tr\u00ecnh c\u01a1 b\u1ea3n b\u00ean d\u01b0\u1edbi.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 id=\"Khai_th\u00e1c_d\u1eef_li\u1ec7u\"><a id=\"post-657-_n4zc03fk6k41\"><\/a><strong>Khai th\u00e1c d\u1eef li\u1ec7u<\/strong><\/h3>\n\n\n\n<p>\n  S\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u th\u1ed1ng k\u1ebf, c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u00e0 h\u1ecdc m\u00e1y (Machine learning) \u0111\u1ec3 ph\u00e1t hi\u1ec7n ra c\u00e1c xu h\u01b0\u1edbng chung c\u1ee7a t\u1eadp d\u1eef li\u1ec7u l\u1edbn.\n<\/p>\n\n\n\n<h3 id=\"B\u00e1o_c\u00e1o\"><a id=\"post-657-_61ivrps1p9oy\"><\/a><strong>B\u00e1o c\u00e1o<\/strong><\/h3>\n\n\n\n<p>\n  Quy tr\u00ecnh n\u00e0y \u0111\u1ea3m nhi\u1ec7m vai tr\u00f2 chia s\u1ebb d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.\n<\/p>\n\n\n\n<h3 id=\"Ch\u00ed_s\u1ed1_hi\u1ec7u_su\u1ea5t_v\u00e0_\u0111\u00e1nh_gi\u00e1\"><a id=\"post-657-_lbiymo6x2jsj\"><\/a><strong>Ch\u00ed s\u1ed1 hi\u1ec7u su\u1ea5t v\u00e0 \u0111\u00e1nh gi\u00e1<\/strong><\/h3>\n\n\n\n<p>\n  \u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p s\u1ebd \u0111\u1ed1i chi\u1ebfu hi\u1ec7u su\u1ea5t d\u1eef li\u1ec7u gi\u1eefa hi\u1ec7n t\u1ea1i v\u00e0 qu\u00e1 kh\u1ee9. T\u1eeb \u0111\u00f3, h\u1ecd nhanh ch\u00f3ng theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ee9c hi\u1ec7u su\u1ea5t m\u1ee5c ti\u00eau. Hi\u1ec7u su\u1ea5t n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c bi\u1ec3u hi\u1ec7n tr\u00ean c\u00e1c Dashboard t\u00f9y ch\u1ec9nh.\n<\/p>\n\n\n\n<h3 id=\"Ph\u00e2n_t\u00edch_v\u00e0_m\u00f4_t\u1ea3\"><a id=\"post-657-_el3uy1dg2tkv\"><\/a><strong>Ph\u00e2n t\u00edch v\u00e0 m\u00f4 t\u1ea3<\/strong><\/h3>\n\n\n\n<p>\n  Nh\u1eefng thay \u0111\u1ed5i c\u1ee7a d\u1eef li\u1ec7u s\u01a1 b\u1ed9 \u0111\u00e3 x\u1ea3y ra trong doanh nghi\u1ec7p \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 m\u00f4 t\u1ea3 l\u1ea1i m\u1ed9t c\u00e1ch chi ti\u1ebft.\n<\/p>\n\n\n\n<h3 id=\"Truy_v\u1ea5n\"><a id=\"post-657-_cfe60ofwv9w4\"><\/a><strong>Truy v\u1ea5n<\/strong><\/h3>\n\n\n\n<p>\n  \u0110\u1ed1i v\u1edbi nh\u1eefng th\u1eafc m\u1eafc \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch tr\u00ean c\u00e1c t\u1eadp t\u00e0i li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c BI gi\u1ea3i \u0111\u00e1p c\u1eb7n k\u1ebd.\n<\/p>\n\n\n\n<h3 id=\"Ph\u00e2n_t\u00edch_th\u1ed1ng_k\u00ea\"><a id=\"post-657-_azmd9hmuyuw\"><\/a><strong>Ph\u00e2n t\u00edch th\u1ed1ng k\u00ea<\/strong><\/h3>\n\n\n\n<p>\n  T\u1eeb k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 m\u00f4 t\u1ea3, BI s\u1ebd ti\u1ebfp t\u1ee5c t\u00ecm hi\u1ec3u th\u00eam c\u00e1c d\u1eef li\u1ec7u li\u00ean quan. Ch\u1eb3ng h\u1ea1n nh\u01b0: xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o?\n<\/p>\n\n\n\n<h3 id=\"D\u1eef_li\u1ec7u_\u0111\u01b0\u1ee3c_tr\u1ef1c_quan_h\u00f3a\"><a id=\"post-657-_iyflnvg6hixd\"><\/a><strong>D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u1ef1c quan h\u00f3a<\/strong><\/h3>\n\n\n\n<p>\n  BI cung c\u1ea5p c\u00e1c bi\u1ec3u \u0111\u1ed3 ho\u1eb7c \u0111\u1ed3 th\u1ecb ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng quan s\u00e1t d\u1ec5 d\u00e0ng h\u01a1n.\n<\/p>\n\n\n\n<h3 id=\"Ph\u00e2n_t\u00edch_tr\u1ef1c_quan\"><a id=\"post-657-_mda7slwmtji3\"><\/a><strong>Ph\u00e2n t\u00edch tr\u1ef1c quan<\/strong><\/h3>\n\n\n\n<p>\n  Vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c tr\u1ef1c quan h\u00f3a \u0111\u1ec3 insight \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i nhanh ch\u00f3ng c\u0169ng nh\u01b0 vi\u1ec7c theo d\u00f5i quy tr\u00ecnh ph\u00e2n t\u00edch thu\u1eadn ti\u1ec7n h\u01a1n.\n<\/p>\n\n\n\n<h3 id=\"Chu\u1ea9n_b\u1ecb_d\u1eef_li\u1ec7u\"><a id=\"post-657-_fx7zww18zbfx\"><\/a><strong>Chu\u1ea9n b\u1ecb d\u1eef li\u1ec7u<\/strong><\/h3>\n\n\n\n<p>\n  B\u01b0\u1edbc cu\u1ed1i c\u00f9ng, BI s\u1ebd t\u1ed5ng h\u1ee3p l\u1ea1i c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u, x\u00e1c \u0111\u1ecbnh \u0111\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 cung c\u1ea5p th\u00f4ng tin.\n<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-84.jpg\" alt=\"business-intelligence-la-gi\" class=\"wp-image-676\" width=\"700\" height=\"400\" title=\"\"><\/figure><\/div>\n\n\n\n<p>\n  BI l\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh \u0111\u1eafc l\u1ef1c gi\u00fap doanh nghi\u1ec7p v\u1eadn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng kinh doanh hi\u1ec7u qu\u1ea3. V\u1eady n\u00ean, v\u1edbi vai tr\u00f2 l\u00e0 ban l\u00e3nh \u0111\u1ea1o, b\u1ea1n h\u00e3y d\u00e0nh th\u1eddi gian nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 BI \u0111\u1ec3 ph\u00e1t tri\u1ec3n nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed1i \u01b0u nh\u1ea5t nh\u00e9!\n<\/p>\n\n\n\n<h2 id=\"Nh\u1eefng_c\u00e2u_h\u1ecfi_th\u01b0\u1eddng_g\u1eb7p_v\u1ec1_Business_Intelligence\"><a id=\"post-657-_5wiebd977vlu\"><\/a><strong>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 Business Intelligence<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1622168662258\" class=\"rank-math-list-item\">\n<h3 id=\"Xu_h\u01b0\u1edbng_hi\u1ec7n_t\u1ea1i_c\u1ee7a_BI_l\u00e0_g\u00ec?\"><strong>Xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i c\u1ee7a BI l\u00e0 g\u00ec?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>V\u1edbi t\u00ednh hi\u1ec7n \u0111\u1ea1i, BI \u0111ang d\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng m\u1ee5c ti\u00eau v\u00e0 xu h\u01b0\u1edbng m\u1edbi nh\u01b0:<br \/>&#8211; Ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng t\u1ef1 ph\u1ee5c v\u1ee5<br \/>&#8211; H\u1ed7 tr\u1ee3 c\u00f4ng c\u1ee5 tr\u00ean n\u1ec1n t\u1ea3ng \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y<br \/>&#8211; Thi\u1ebft b\u1ecb di \u0111\u1ed9ng th\u00f4ng minh<br \/>&#8211; K\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa ph\u1ea7n m\u1ec1m v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1622168703600\" class=\"rank-math-list-item\">\n<h3 id=\"BI_ph\u00f9_h\u1ee3p_v\u1edbi_\u0111\u1ed1i_t\u01b0\u1ee3ng_n\u00e0o?\"><strong>BI ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>C\u00f4ng ngh\u1ec7 BI \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong nhi\u1ec1u l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 b\u1edfi:<br \/>&#8211; Mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a trong vi\u1ec7c ph\u1ed1i h\u1ee3p v\u1edbi nh\u1eefng \u1ee9ng d\u1ee5ng ERP<br \/>&#8211; \u1ea2nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c h\u00e0ng h\u00f3a, ti\u00eau d\u00f9ng, F&amp;B<br \/>&#8211; H\u1ed7 tr\u1ee3 m\u1ea1nh m\u1ebd cho m\u1ecdi l\u0129nh v\u1ef1c v\u00e0 k\u00edch c\u1ee1 kinh doanh kh\u00e1c nhau<br \/>\u0110\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p khi \u00e1p d\u1ee5ng BI v\u00e0o h\u1ec7 th\u1ed1ng kinh doanh l\u00e0:<br \/>&#8211; Ban qu\u1ea3n tr\u1ecb (Executives)<br \/>&#8211; Ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh (Business Decision Makers)<br \/>&#8211; Ph\u00e2n t\u00edch vi\u00ean (Analysts)<br \/>&#8211; Kh\u00e1ch h\u00e0ng (Customer)<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1622168745534\" class=\"rank-math-list-item\">\n<h3 id=\"C\u00f4ng_cu_BI_ph\u1ed5_bi\u1ebfn_nh\u1ea5t_hi\u1ec7n_nay_l\u00e0_g\u00ec?\"><strong>C\u00f4ng cu BI ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay l\u00e0 g\u00ec?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 BI \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t hi\u1ec7n nay l\u00e0:<br \/>&#8211; Tableau<br \/>&#8211; Splunk<br \/>&#8211; ALteryx<br \/>&#8211; Qlik<br \/>&#8211; Google Data Studio<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1622168783095\" class=\"rank-math-list-item\">\n<h3 id=\"Y\u1ebfu_t\u1ed1_n\u00e0o_d\u1eabn_\u0111\u1ebfn_s\u1ef1_th\u00e0nh_c\u00f4ng_c\u1ee7a_m\u1ed9t_BI?\"><strong>Y\u1ebfu t\u1ed1 n\u00e0o d\u1eabn \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t BI?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u0110\u1ec3 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n BI, \u0111\u00f2i h\u1ecfi nhi\u1ec1u y\u1ebfu t\u1ed1 quan tr\u1ecdng. M\u1ed9t trong s\u1ed1 \u0111\u00f3 ch\u00ednh l\u00e0 ngu\u1ed3n nh\u00e2n l\u1ef1c c\u0169ng nh\u01b0 \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n. H\u1ecd ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng lu\u00f4n hi\u1ec3u r\u00f5 t\u01b0\u1eddng t\u1eadn v\u1ec1 nghi\u1ec7p v\u1ee5 v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ea7u ra cho d\u1ef1 \u00e1n.<br \/>H\u01a1n h\u1ebft, \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n d\u1ef1 \u00e1n c\u0169ng c\u1ea7n r\u00e8n luy\u1ec7n v\u1ec1 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thi\u1ebft k\u1ebf, t\u1ed5 ch\u1ee9c d\u1eef li\u1ec7u cho DWH (Data WareHouse &#8211; kho d\u1eef li\u1ec7u). \u0110\u1ed3ng th\u1eddi h\u1ecd ph\u1ea3i l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0 ki\u1ec3m so\u00e1t t\u1ed1t nh\u1ea5t c\u00e1c c\u00f4ng c\u1ee5 ETL (Extract &#8211; Transform &#8211; Load: Tr\u00ecnh xu\u1ea5t &#8211; Bi\u1ebfn \u0111\u1ed5i &#8211; T\u1ea3i).<br \/>Vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a BI nh\u1eb1m th\u00fac \u0111\u1ea9y h\u1ec7 th\u1ed1ng BI ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u0169ng l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n \u0111\u1ed1i v\u1edbi \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n d\u1ef1 \u00e1n.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p>M\u1ecdi th\u1eafc m\u1eafc v\u00e0 g\u00f3p \u00fd li\u00ean quan, xin vui l\u00f2ng<a href=\"https:\/\/tino.vn\/blog\/\"> li\u00ean h\u1ec7 ngay Tino Group<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft ho\u1eb7c<a href=\"https:\/\/www.facebook.com\/tino.com.vn\" rel=\"nofollow noopener\" target=\"_blank\"> Fanpage<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t nh\u00e9!<\/p>\n\n\n\n<p>Tinh g\u1ecdn quy tr\u00ecnh &#8211; ch\u1ea1m \u0111\u1ec9nh doanh thu &#8211; Tino Group t\u1ef1 tin \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p Vi\u1ec7t tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1!<\/p>\n\n\n\n<p><strong>C\u00d4NG TY C\u1ed4 PH\u1ea6N T\u1eacP \u0110O\u00c0N TINO<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tr\u1ee5 s\u1edf ch\u00ednh: L17-11, T\u1ea7ng 17, T\u00f2a nh\u00e0 Vincom Center, S\u1ed1 72 L\u00ea Th\u00e1nh T\u00f4n, Ph\u01b0\u1eddng B\u1ebfn Ngh\u00e9, Qu\u1eadn 1, Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh<\/li><li>T\u1ed5ng \u0111\u00e0i mi\u1ec5n ph\u00ed: 1800 6734<\/li><li>Email: info@tino.org<\/li><li>Website: <a href=\"https:\/\/tino.vn\/blog\/\">www.tino.org<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Business Intelligence l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n quan tr\u1ecdng trong vi\u1ec7c bi\u1ebfn \u0111\u1ed5i d\u1eef li\u1ec7u th\u00e0nh th\u00f4ng tin gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc. C\u00f9ng Tino Group t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 thu\u1eadt ng\u1eef n\u00e0y qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9! Business Intelligence l\u00e0 g\u00ec? Thu\u1eadt ng\u1eef Business Intelligence c\u00f3 t\u1eeb khi n\u00e0o? Business Intelligence vi\u1ebft [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7347],"tags":[6149,6162],"class_list":["post-657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-doi-so","tag-chuyen-doi-so","tag-kien-thuc-kinh-doanh"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=657"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/657\/revisions"}],"predecessor-version":[{"id":114156,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/657\/revisions\/114156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/658"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}