{"id":6652,"date":"2022-02-19T16:22:00","date_gmt":"2022-02-19T09:22:00","guid":{"rendered":"https:\/\/tino.org\/?p=6652"},"modified":"2025-06-11T15:32:36","modified_gmt":"2025-06-11T08:32:36","slug":"lead-generation-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/lead-generation-la-gi\/","title":{"rendered":"Lead Generation l\u00e0 g\u00ec? \u201cB\u1eadt m\u00ed\u201d b\u00ed quy\u1ebft x\u00e2y d\u1ef1ng Lead Generation trong Marketing"},"content":{"rendered":"\n

V\u00ec sao nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u201cch\u1ed1t\u201d h\u00e0ng tr\u0103m, th\u1eadm ch\u00ed l\u00e0 h\u00e0ng ngh\u00ecn \u0111\u01a1n trong v\u00f2ng m\u1ed9t ng\u00e0y? B\u00ed quy\u1ebft n\u00e0o khi\u1ebfn h\u1ecd thu h\u00fat l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ch\u1ec9 trong t\u00edch t\u1eafc? M\u1ed9t trong nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi ph\u1ed5 bi\u1ebfn l\u00e0 \u201cLead Generation\u201d. V\u1eady ch\u00ednh x\u00e1c Lead Generation l\u00e0 g\u00ec? Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Tino Group s\u1ebd gi\u00fap b\u1ea1n \u201cgi\u1ea3i m\u00e3\u201d thu\u1eadt ng\u1eef Lead Generation v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o ra data kh\u00e1ch h\u00e0ng<\/a> ch\u1ea5t l\u01b0\u1ee3ng.<\/strong> <\/p>\n\n\n\n

<\/a>T\u00ecm hi\u1ec3u v\u1ec1 thu\u1eadt ng\u1eef Lead Generation<\/strong><\/h2>\n\n\n\n

<\/a>Lead l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n

Lead l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c kinh doanh, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb<\/a>. Thu\u1eadt ng\u1eef n\u00e0y d\u00f9ng \u0111\u1ec3 ch\u1ec9 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng ho\u1eb7c b\u00e0y t\u1ecf s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p theo b\u1ea5t k\u1ef3 ph\u01b0\u01a1ng th\u1ee9c n\u00e0o. <\/p>\n\n\n\n

\"lead-generation-la-gi\"<\/figure><\/div>\n\n\n\n

\n C\u00f3 th\u1ec3 n\u00f3i, Lead ch\u00ednh l\u00e0 \u201cm\u1ea1ch m\u00e1u\u201d nu\u00f4i d\u01b0\u1ee1ng ngu\u1ed3n s\u1ed1ng c\u1ee7a doanh nghi\u1ec7p. S\u1edf h\u1eefu s\u1ed1 l\u01b0\u1ee3ng Lead c\u00e0ng l\u1edbn, doanh nghi\u1ec7p c\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng doanh thu.\n<\/p>\n\n\n\n

\n Kh\u00f4ng gi\u1ed1ng c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c, Lead ti\u1ebfp nh\u1eadn th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb m\u1ed9t c\u00e1ch t\u1ef1 nguy\u1ec7n. Ngh\u0129a l\u00e0 h\u1ecd s\u1eb5n s\u00e0ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin li\u00ean l\u1ea1c, nh\u1eadn l\u1eddi m\u1eddi t\u01b0 v\u1ea5n ho\u1eb7c \u0111\u0103ng k\u00fd tham d\u1ef1 h\u1ed9i th\u1ea3o do doanh nghi\u1ec7p t\u1ed5 ch\u1ee9c. Ngo\u00e0i ra, Lead c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sang kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a doanh nghi\u1ec7p.\n<\/p>\n\n\n\n

<\/a>Lead \u0111\u01b0\u1ee3c ph\u00e2n th\u00e0nh m\u1ea5y lo\u1ea1i?<\/strong><\/h3>\n\n\n\n

\n Lead hay ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng gi\u1ed1ng nhau. H\u1ecd c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang d\u1ef1a tr\u00ean qu\u00e1 tr\u00ecnh bi\u1ebfn \u0111\u1ed5i th\u00e0nh Lead v\u00e0 v\u00f2ng \u0111\u1eddi ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh. Hi\u1ec7n nay, Lead \u0111\u01b0\u1ee3c ph\u00e2n th\u00e0nh 4 lo\u1ea1i ph\u1ed5 bi\u1ebfn sau: Marketing Qualified Lead (MQL<\/strong>), Sale Qualified Lead (SQL<\/strong>), Product Qualified Lead (PQL<\/strong>) v\u00e0 Service Qualified Lead.\n<\/p>\n\n\n\n

<\/a>Marketing Qualified Lead (MQL)<\/strong><\/h4>\n\n\n\n

\n \u0110\u00e2y l\u00e0 nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 ti\u1ec1m n\u0103ng mua h\u00e0ng th\u00f4ng qua b\u1ed9 ph\u1eadn Marketing c\u1ee7a doanh nghi\u1ec7p. So v\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c, kh\u1ea3 n\u0103ng mua h\u00e0ng c\u1ee7a nh\u00f3m MQL cao h\u01a1n h\u1eb3n.\n<\/p>\n\n\n\n

\"lead-generation-la-gi\"<\/figure><\/div>\n\n\n\n

\n Th\u00f4ng qua qu\u00e1 tr\u00ecnh kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 d\u1ef1a tr\u00ean m\u1ed9t s\u1ed1 ti\u00eau ch\u00ed nh\u1ea5t \u0111\u1ecbnh, b\u1ed9 ph\u1eadn Marketing s\u1ebd x\u1ebfp h\u1ecd v\u00e0o nh\u00f3m MQL. Nh\u00f3m kh\u00e1ch h\u00e0ng MQL th\u01b0\u1eddng cung c\u1ea5p th\u00f4ng tin li\u00ean h\u1ec7 t\u1eeb c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a doanh nghi\u1ec7p.\n<\/p>\n\n\n\n

<\/a>Sales Qualified Lead (SQL)<\/strong><\/h4>\n\n\n\n

\n Hi\u1ec3u \u0111\u01a1n gi\u1ea3n, \u0111\u00e2y l\u00e0 nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 doanh nghi\u1ec7p b\u00e1n h\u00e0ng. Ng\u01b0\u1eddi thu\u1ed9c nh\u00f3m SQL \u0111\u01b0\u1ee3c xem l\u00e0 b\u01b0\u1edbc ti\u1ebfn t\u1eeb nh\u00f3m MQL. B\u1edfi h\u1ecd \u0111\u00e3 th\u00f4ng qua c\u00e1c ti\u00eau ch\u00ed t\u1eeb b\u1ed9 ph\u1eadn Marketing. Kh\u00e1ch h\u00e0ng nh\u00f3m SQL ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng v\u00e0 s\u1eb5n s\u00e0ng mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.\n<\/p>\n\n\n\n

<\/a>Product Qualified Lead (PQL)<\/strong><\/h4>\n\n\n\n

\n \u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ed3ng th\u1eddi, h\u1ecd c\u0169ng b\u00e0y t\u1ecf s\u1ef1 quan t\u00e2m v\u00e0 mong mu\u1ed1n \u0111\u01b0\u1ee3c tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ch\u00ednh th\u1ee9c.\n<\/p>\n\n\n\n

\n Th\u00f4ng th\u01b0\u1eddng, nh\u00f3m Lead n\u00e0y \u0111\u00e3 s\u1eed d\u1ee5ng phi\u00ean b\u1ea3n mi\u1ec5n ph\u00ed ho\u1eb7c d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u1eeb doanh nghi\u1ec7p. Ngo\u00e0i ra, h\u1ecd v\u1eabn th\u1ec3 hi\u1ec7n mong mu\u1ed1n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng th\u00eam c\u00e1c t\u00ednh n\u0103ng c\u00f3 tr\u1ea3 ph\u00ed.\n<\/p>\n\n\n\n

<\/a>Service Qualified Lead<\/strong><\/h4>\n\n\n\n

\n Cu\u1ed1i c\u00f9ng, Service Qualified Lead l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng th\u1eadt s\u1ef1 mu\u1ed1n tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ch\u00ednh th\u1ee9c. Ngh\u0129a l\u00e0 h\u1ecd \u0111\u00e3 s\u1eb5n s\u00e0ng chi tr\u1ea3 cho c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.\n<\/p>\n\n\n\n

Lead Generation l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n

Lead Generation ch\u00ednh l\u00e0 qu\u00e1 tr\u00ecnh doanh nghi\u1ec7p t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a>. Trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i \u201cng\u01b0\u1eddi l\u1ea1\u201d th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. <\/p>\n\n\n\n

\"lead-generation-la-gi\"<\/figure><\/div>\n\n\n\n

\n Hi\u1ec7n nay, c\u00f3 r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c Lead Generation, nh\u01b0: \u0111i\u1ec1n form \u0111\u0103ng k\u00fd, t\u1eb7ng phi\u1ebfu \u01b0u \u0111\u00e3i, gi\u1ea3m gi\u00e1, \u0111\u0103ng k\u00fd t\u00e0i li\u1ec7u tr\u00ean blog,…\n<\/p>\n\n\n\n

\n M\u1ed7i doanh nghi\u1ec7p s\u1ebd c\u00f3 nh\u1eefng c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng kh\u00e1c nhau. Tuy nhi\u00ean, \u0111i\u1ec3m chung c\u1ee7a ch\u00fang l\u00e0 t\u00ednh \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.\n<\/p>\n\n\n\n

<\/a>Vai tr\u00f2 c\u1ee7a Lead \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p?<\/strong><\/h3>\n\n\n\n

\n Lead Generation l\u00e0 gi\u1ea3i ph\u00e1p h\u1eefu hi\u1ec7u \u0111\u1ec3 doanh nghi\u1ec7p t\u1ea1o ra ngu\u1ed3n l\u1ee3i nhu\u1eadn h\u1ea5p d\u1eabn. Tr\u00ean th\u1ef1c t\u1ebf, b\u1ea3n ch\u1ea5t c\u1ee7a Lead ch\u00ednh l\u00e0 s\u1ef1 t\u1ef1 nhi\u00ean. V\u00ec v\u1eady, Lead Generation s\u1ebd gi\u00fap doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t. \u0110\u00e2y ch\u00ednh l\u00e0 \u201cchi\u1ebfc ch\u00eca kh\u00f3a\u201d t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng.\n<\/p>\n\n\n\n

\n Chi\u1ebfn l\u01b0\u1ee3c Lead Generation \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n ch\u1ee7 y\u1ebfu b\u1edfi b\u1ed9 ph\u1eadn Marketing. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c Lead \u201cx\u1ecbn\u201d, \u0111\u1ed9i ng\u0169 Marketing c\u1ee7a doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat v\u00e0 \u0111\u1ed9c \u0111\u00e1o nh\u1ea5t.\n<\/p>\n\n\n\n

\n Hi\u1ec7n nay, ph\u1ea7n l\u1edbn doanh nghi\u1ec7p \u0111\u1ec1u t\u1eadn d\u1ee5ng t\u00ednh n\u0103ng c\u1ee7a c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 theo d\u00f5i v\u00e0 n\u1eafm b\u1eaft xu h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch Lead Generation Marketing hi\u1ec7u qu\u1ea3.\n<\/p>\n\n\n\n

\"lead-generation-la-gi\"<\/figure><\/div>\n\n\n\n

<\/a>C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng Lead Generation<\/strong><\/h3>\n\n\n\n
\n

B\u01b0\u1edbc 1<\/strong>: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi doanh nghi\u1ec7p b\u1ea1n qua nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c tr\u1ef1c tuy\u1ebfn kh\u00e1c nhau. Ch\u1eb3ng h\u1ea1n nh\u01b0: m\u1ea1ng x\u00e3 h\u1ed9i, website, blog, email,…\n<\/p>\n\n\n\n

B\u01b0\u1edbc 2<\/strong>: Sau khi ti\u1ebfp nh\u1eadn th\u00f4ng tin t\u1eeb doanh nghi\u1ec7p, ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u nh\u1ea5p v\u00e0o l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA<\/strong> – Call to Action<\/strong>). M\u1ed7i doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng kh\u00e1c nhau, nh\u01b0: m\u1ed9t th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh ho\u1eb7c bi\u1ec3u t\u01b0\u1ee3ng n\u00e0o \u0111\u00f3.\n<\/p>\n\n\n\n

B\u01b0\u1edbc 3<\/strong>: T\u1eeb l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed3ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn trang \u0111\u00edch (Landing Page<\/strong>). \u0110\u00e2y ch\u00ednh l\u00e0 website ch\u00ednh th\u1ee9c c\u1ee7a doanh nghi\u1ec7p. T\u1ea1i \u0111\u00e2y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 v\u1ec1 doanh nghi\u1ec7p.\n<\/p>\n\n\n\n

\n \u1ede b\u01b0\u1edbc 3, kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c l\u1eddi \u0111\u1ec1 ngh\u1ecb h\u1ea5p d\u1eabn, nh\u01b0: s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed, kh\u00f3a h\u1ecdc mi\u1ec5n ph\u00ed, t\u00e0i li\u1ec7u \u0111i\u1ec7n t\u1eed,…, n\u1ebfu \u0111\u1ec3 l\u1ea1i th\u00f4ng tin li\u00ean h\u1ec7.\n<\/p>\n\n\n\n

B\u01b0\u1edbc 4<\/strong>: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed3ng \u00fd l\u1eddi \u0111\u1ec1 ngh\u1ecb v\u00e0 cung c\u1ea5p th\u00f4ng tin li\u00ean h\u1ec7 cho doanh nghi\u1ec7p. V\u1eady l\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 th\u1ec3 s\u1edf h\u1eefu th\u00eam m\u1ed9t kh\u00e1ch h\u00e0ng h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi.\n<\/p>\n<\/div><\/div>\n\n\n\n

\"lead-generation-la-gi\"<\/figure><\/div>\n\n\n\n

<\/a>Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng Lead Generation ph\u1ed5 bi\u1ebfn<\/strong><\/h2>\n\n\n\n

\n C\u00f3 r\u1ea5t nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng truy c\u1eadp \u0111\u1ebfn trang \u0111\u00edch c\u1ee7a doanh nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t, trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 s\u1ed1, ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng Lead Generation ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng h\u01a1n. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra \u201cd\u00f2ng ch\u1ea3y\u201d d\u1ef1a tr\u00ean c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o \u0111\u1ec3 bi\u1ebfn \u0111\u1ed5i ng\u01b0\u1eddi truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\n<\/p>\n\n\n\n

<\/a>Email Marketing<\/strong><\/h3>\n\n\n\n

\n Email \u0111\u01b0\u1ee3c xem l\u00e0 \u201cph\u01b0\u01a1ng ti\u1ec7n\u201d k\u1ebft n\u1ed1i ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n \u0111\u1ea1i. Ng\u00e0y nay, Email h\u1ea7u nh\u01b0 \u0111\u1ec1u c\u00f3 m\u1eb7t trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng. T\u1eeb m\u00f4i tr\u01b0\u1eddng c\u00f4ng s\u1edf, c\u01a1 quan, t\u1ed5 ch\u1ee9c \u0111\u1ebfn tr\u01b0\u1eddng h\u1ecdc, Email v\u1eabn lu\u00f4n xu\u1ea5t hi\u1ec7n nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 trao \u0111\u1ed5i h\u1eefu hi\u1ec7u.\n<\/p>\n\n\n\n

\n V\u00ec v\u1eady, Email \u0111\u00e3 t\u1eebng b\u01b0\u1edbc tr\u1edf th\u00e0nh k\u00eanh ti\u1ebfp th\u1ecb \u201cm\u00e0u m\u1ee1\u201d \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng. Email Marketing mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a t\u01b0\u01a1ng \u0111\u1ed1i cao n\u00ean r\u1ea5t d\u1ec5 thu h\u00fat kh\u00e1ch h\u00e0ng. N\u1ebfu b\u1ea1n bi\u1ebft k\u1ebft h\u1ee3p l\u1ee3i th\u1ebf c\u1ee7a Email c\u00f9ng m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u1ea5p d\u1eabn, ch\u1eafc h\u1eb3n b\u1ea1n s\u1ebd thu v\u1ec1 r\u1ea5t nhi\u1ec1u Lead ch\u1ea5t l\u01b0\u1ee3ng.\n<\/p>\n\n\n\n

\"lead-generation-la-gi\"<\/figure><\/div>\n\n\n\n

<\/a>Content Marketing<\/strong><\/h3>\n\n\n\n

Nhu c\u1ea7u ti\u1ebfp nh\u1eadn th\u00f4ng tin, b\u1ed5 sung ki\u1ebfn th\u1ee9c tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Internet ng\u00e0y c\u00e0ng cao. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng n\u00e0y v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn d\u1ecbch Content Marketing<\/a> (Ti\u1ebfp th\u1ecb n\u1ed9i dung<\/em>) \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. <\/p>\n\n\n\n

\n B\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u00e0 mi\u1ec5n ph\u00ed. N\u1ed9i dung c\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng, doanh nghi\u1ec7p b\u1ea1n c\u00e0ng khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng.\n<\/p>\n\n\n\n

\n \u0110\u1eb7c bi\u1ec7t, khi cung c\u1ea5p th\u00f4ng tin, b\u1ea1n \u0111\u1eebng qu\u00ean \u0111\u1eb7t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng trong b\u00e0i vi\u1ebft. N\u1ebfu \u0111\u1ed9c gi\u1ea3 c\u00f3 h\u1ee9ng th\u00fa v\u1edbi b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n, c\u01a1 h\u1ed9i h\u1ecd truy c\u1eadp v\u00e0o trang \u0111\u00edch s\u1ebd r\u1ea5t cao.\n<\/p>\n\n\n\n

<\/a>Blog<\/strong><\/h3>\n\n\n\n

\n Blog l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u c\u00f3 kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng. V\u00ed d\u1ee5, b\u1ea1n \u0111\u1ec1 ngh\u1ecb kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin \u0111\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM mi\u1ec5n ph\u00ed trong 7 ng\u00e0y. V\u1eady b\u00e0i \u0111\u0103ng tr\u00ean Blog c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft v\u1ec1 l\u1ee3i \u00edch ho\u1eb7c c\u00e1ch s\u1eed d\u1ee5ng CRM.\n<\/p>\n\n\n\n

\"lead-generation-la-gi\"<\/figure><\/div>\n\n\n\n

\n Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u00e0m t\u0103ng m\u1ed1i li\u00ean k\u1ebft gi\u1eefa l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng v\u00e0 n\u1ed9i dung b\u00e0i vi\u1ebft. V\u00ec v\u1eady, vai tr\u00f2 c\u1ee7a Blog l\u00e0 k\u00edch th\u00edch kh\u1ea3 n\u0103ng truy c\u1eadp v\u00e0o trang \u0111\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\n<\/p>\n\n\n\n

<\/a>Social Media<\/strong><\/h3>\n\n\n\n

\n Social Media hay m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c xem l\u00e0 \u201cm\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1\u201d nh\u1ea5t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u xem m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t \u201cth\u1ebf gi\u1edbi ri\u00eang\u201d \u0111\u1ec3 gi\u1ea3i tr\u00ed, t\u01b0\u01a1ng t\u00e1c v\u00e0 ti\u1ebfp nh\u1eadn th\u00f4ng tin. V\u00ec v\u1eady, \u0111\u00e2y ch\u00ednh l\u00e0 \u201cs\u00e2n ch\u01a1i\u201d h\u1ea5p d\u1eabn \u0111\u1ec3 c\u00e1c Marketer th\u1ecfa s\u1ee9c bung t\u1ecfa.\n<\/p>\n\n\n\n

\n T\u00ednh n\u0103ng c\u1ee7a c\u00e1c trang Social Media c\u1ef1c k\u1ef3 \u0111a d\u1ea1ng. N\u1ebfu bi\u1ebft c\u00e1ch khai th\u00e1c, b\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng fanpage, h\u1ed9i nh\u00f3m ho\u1eb7c th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.\n<\/p>\n\n\n\n

<\/a>Chi\u1ebfn d\u1ecbch d\u00f9ng th\u1eed<\/strong><\/h3>\n\n\n\n

\n N\u1ebfu b\u1ea1n t\u1ef1 tin v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, h\u00e3y \u0111\u1ec3 kh\u00e1ch h\u00e0ng th\u1eed tr\u1ea3i nghi\u1ec7m ch\u00fang. D\u1ef1a tr\u00ean t\u00ednh n\u0103ng v\u00e0 c\u00e1ch th\u1ee9c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t th\u1eddi h\u1ea1n d\u00f9ng th\u1eed ph\u00f9 h\u1ee3p.\n<\/p>\n\n\n\n

\n Trong th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng \u0111ang tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, b\u1ea1n h\u00e3y \u0111\u1ec1 ngh\u1ecb, gi\u1edbi thi\u1ec7u c\u00e1c phi\u00ean b\u1ea3n t\u1ed1t h\u01a1n \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd mua h\u00e0ng.\n<\/p>\n\n\n\n

<\/a>Ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng<\/strong><\/h3>\n\n\n\n

\n Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng v\u00e0o nh\u1eefng l\u1eddi gi\u1edbi thi\u1ec7u, truy\u1ec1n mi\u1ec7ng t\u1eeb ng\u01b0\u1eddi th\u00e2n ho\u1eb7c b\u1ea1n b\u00e8. V\u00ec v\u1eady, \u0111\u1ec3 t\u1ea1o ra Leads ch\u1ea5t l\u01b0\u1ee3ng, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 t\u1eadn d\u1ee5ng kh\u00e1ch h\u00e0ng c\u0169 c\u1ee7a m\u00ecnh. H\u1ecd bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh \u201cs\u1ee9 gi\u1ea3 ti\u1ebfp th\u1ecb\u201d b\u1eb1ng nhi\u1ec1u c\u00e1ch kh\u00e1c nhau, nh\u01b0: chia hoa h\u1ed3ng, gi\u1ea3m gi\u00e1, \u01b0u \u0111\u00e3i,…\n<\/p>\n\n\n\n

\n B\u00ean c\u1ea1nh \u0111\u00f3, nhi\u1ec1u doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n d\u00f9ng \u201cchi\u00eau tr\u00f2\u201d nh\u01b0ng v\u1eabn nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 t\u00edn nhi\u1ec7m t\u1eeb kh\u00e1ch h\u00e0ng. B\u1edfi v\u00ec h\u1ecd \u0111\u00e3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi. V\u1eady n\u00ean, kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1ef1 nguy\u1ec7n tr\u1edf nh\u00e0 \u201cnh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng c\u00f4ng\u201d cho doanh nghi\u1ec7p.\n<\/p>\n\n\n\n

\"lead-generation-la-gi\"<\/figure><\/div>\n\n\n\n

\n Tino Group \u0111\u00e3 \u201cb\u1eadt m\u00ed\u201d \u0111\u1ebfn b\u1ea1n b\u00ed quy\u1ebft \u201cch\u1ed1t \u0111\u01a1n\u201d th\u00e0nh c\u00f4ng c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. V\u1edbi nh\u1eefng th\u00f4ng tin t\u1eeb b\u00e0i vi\u1ebft tr\u00ean, ch\u00fang t\u00f4i hy v\u1ecdng b\u1ea1n \u0111\u00e3 ti\u1ebfp nh\u1eadn th\u00eam ki\u1ebfn th\u1ee9c h\u1eefu \u00edch. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Lead Generation c\u1ee7a m\u00ecnh nh\u00e9!\n<\/p>\n\n\n\n

<\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 Lead Generation<\/strong><\/h2>\n\n\n
\n
\n
\n

T\u00ecm ki\u1ebfm Lead tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng?<\/strong><\/h3>\n
\n\n

T\u1ea5t nhi\u00ean l\u00e0 c\u00f3! S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t l\u1edbn. V\u00ec v\u1eady, \u0111\u00e2y ch\u00ednh l\u00e0 \u201cb\u1ea5t \u0111\u1ed9ng s\u1ea3n\u201d h\u1ea5p d\u1eabn nh\u1ea5t cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i Lead.<\/p>\n\n<\/div>\n<\/div>\n

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L\u00e0m sao \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Lead?<\/strong><\/h3>\n
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B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Lead d\u1ef1a tr\u00ean 2 c\u00e1ch th\u1ee9c:
– \u0110\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean th\u00f4ng tin Lead cung c\u1ea5p.
– \u0110\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean thang \u0111i\u1ec3m Lead Scoring.<\/p>\n\n<\/div>\n<\/div>\n

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Chi ph\u00ed x\u00e2y d\u1ef1ng Lead Generation nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h3>\n
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Chi ph\u00ed x\u00e2y d\u1ef1ng Lead Generation t\u00f9y thu\u1ed9c v\u00e0o c\u00e1ch th\u1ee9c b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u00e0 c\u00f4ng ngh\u1ec7 m\u00e0 b\u1ea1n \u0111\u1ea7u t\u01b0.<\/p>\n\n<\/div>\n<\/div>\n

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B\u1ed9 ph\u1eadn n\u00e0o c\u1ea7n x\u00e2y d\u1ef1ng Lead Generation trong doanh nghi\u1ec7p?<\/h3>\n
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Trong doanh nghi\u1ec7p, c\u00f3 hai b\u1ed9 ph\u1eadn \u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u1ebfn chi\u1ebfn d\u1ecbch Lead Generation, \u0111\u00f3 ch\u00ednh l\u00e0: Marketing (B\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb) v\u00e0 Sales (B\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng).<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

\n M\u1ecdi th\u1eafc m\u1eafc v\u00e0 g\u00f3p \u00fd li\u00ean quan, xin vui l\u00f2ng li\u00ean h\u1ec7 ngay Tino Group<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft ho\u1eb7c Fanpage<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t nh\u00e9!\n<\/p>\n\n\n\n

\n Tinh g\u1ecdn quy tr\u00ecnh – ch\u1ea1m \u0111\u1ec9nh doanh thu – Tino Group t\u1ef1 tin \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p Vi\u1ec7t tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1!\n<\/p>\n\n\n\n

C\u00d4NG TY C\u1ed4 PH\u1ea6N T\u1eacP \u0110O\u00c0N TINO<\/strong><\/p>\n\n\n\n