{"id":7369,"date":"2024-07-18T13:34:00","date_gmt":"2024-07-18T06:34:00","guid":{"rendered":"https:\/\/tino.org\/?p=7369"},"modified":"2024-07-18T13:34:00","modified_gmt":"2024-07-18T06:34:00","slug":"sales-funnel-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/sales-funnel-la-gi\/","title":{"rendered":"Sales Funnel l\u00e0 g\u00ec? X2 doanh thu v\u1edbi 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng Sales Funnel hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n\n\n

<\/h1>\n\n\n\n

Li\u1ec7u b\u1ea1n \u0111\u00e3 bi\u1ebft m\u1ed7i n\u0103m c\u00f3 h\u00e0ng tri\u1ec7u doanh nghi\u1ec7p th\u1ea5t b\u1ea1i v\u00ec kh\u00f4ng t\u1ed1i \u01b0u ho\u00e1 \u0111\u01b0\u1ee3c quy tr\u00ecnh b\u00e1n h\u00e0ng<\/a> c\u1ee7a m\u00ecnh? Sales Funnel l\u00e0 g\u00ec ch\u00ednh l\u00e0 c\u00e2u h\u1ecfi quan tr\u1ecdng gi\u00fap m\u1ed7i ch\u1ee7 doanh nghi\u1ec7p tho\u00e1t kh\u1ecfi th\u1ea5t b\u1ea1i n\u00e0y. Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap t\u0103ng doanh s\u1ed1, Sales Funnel c\u00f2n l\u00e0 ch\u00eca kh\u00f3a m\u1edf ra c\u00e1nh c\u1eeda th\u00e0nh c\u00f4ng trong kinh doanh. H\u00e3y c\u00f9ng Tino Group t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 Sales Funnel qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/strong><\/p>\n\n\n\n

<\/a>Sales Funnel l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Sales Funnel (t\u1ea1m d\u1ecbch: ph\u1ec5u b\u00e1n h\u00e0ng<\/em>) l\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n tr\u1ef1c quan cho h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. Ph\u1ec5u b\u00e1n h\u00e0ng m\u00f4 t\u1ea3 qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng t\u1eeb giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng. \u0110\u00f4i khi, Sales Funnel c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ph\u1ec5u ti\u1ebfp th\u1ecb (Marketing Funnel<\/strong>) ho\u1eb7c ph\u1ec5u doanh thu (Revenue Funnel<\/strong>).<\/p>\n\n\n

\n
\"khai-niem-sales-funnel\"
Kh\u00e1i ni\u1ec7m Sales Funnel<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Gi\u1ed1ng nh\u01b0 h\u00ecnh d\u1ea1ng c\u1ee7a chi\u1ebfc ph\u1ec5u, qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 d\u1ea7n thu h\u1eb9p l\u1ea1i th\u00e0nh m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. Sales Funnel nh\u1ea5n m\u1ea1nh vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n.<\/p>\n\n\n\n

<\/a>T\u1ea7m quan tr\u1ecdng c\u1ee7a Sales Funnel trong kinh doanh<\/strong><\/h2>\n\n\n\n

<\/a>Hi\u1ec3u r\u00f5 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

Sales Funnel gi\u00fap doanh nghi\u1ec7p ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u r\u00f5 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb khi h\u1ecd nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ebfn khi mua h\u00e0ng v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh. Nh\u1edd v\u1eady, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c Marketing<\/a> v\u00e0 b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 thu h\u00fat, chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a>.<\/p>\n\n\n\n

<\/a>T\u1ed1i \u01b0u ho\u00e1 quy tr\u00ecnh b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\n

Sales funnel gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m ngh\u1ebdn trong quy tr\u00ecnh b\u00e1n h\u00e0ng, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p c\u1ea3i thi\u1ec7n \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. V\u00ed d\u1ee5, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, c\u1ea3i thi\u1ec7n quy tr\u00ecnh thanh to\u00e1n \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng mua h\u00e0ng ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

<\/a>T\u0103ng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/strong><\/h3>\n\n\n\n

Kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, Sales Funnel c\u00f2n ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i, \u01b0u \u0111\u00e3i d\u00e0nh cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua h\u00e0ng, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cho b\u1ea1n b\u00e8.<\/p>\n\n\n

\n
\"tam-quan-trong-cua-sales-funnel-trong-kinh-doanh\"
T\u1ea7m quan tr\u1ecdng c\u1ee7a Sales Funnel trong kinh doanh<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>C\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\n

D\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb Sales Funnel, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7n t\u1ea1i, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p h\u01a1n. V\u00ed d\u1ee5, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh k\u00eanh Marketing n\u00e0o thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t ho\u1eb7c lo\u1ea1i n\u1ed9i dung Marketing n\u00e0o hi\u1ec7u qu\u1ea3 nh\u1ea5t trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

<\/a>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh<\/strong><\/h3>\n\n\n\n

Sales Funnel gi\u00fap doanh nghi\u1ec7p theo d\u00f5i, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1edf m\u1ed7i giai \u0111o\u1ea1n c\u1ee7a Sales Funnel, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c giai \u0111o\u1ea1n, gi\u00e1 tr\u1ecb thu nh\u1eadp t\u1eeb m\u1ed7i kh\u00e1ch h\u00e0ng. Nh\u1edd v\u1eady, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

<\/a>5 giai \u0111o\u1ea1n ch\u00ednh trong Sales Funnel<\/strong><\/h2>\n\n\n\n

Trong Sales Funnel c\u00f3 5 giai \u0111o\u1ea1n<\/a> ch\u00ednh m\u00e0 m\u1ecdi doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd. M\u1ed7i giai \u0111o\u1ea1n s\u1ebd c\u00f3 ph\u01b0\u01a1ng th\u1ee9c th\u1ef1c hi\u1ec7n kh\u00e1c nhau. <\/p>\n\n\n\n

<\/a>#1. Nh\u1eadn th\u1ee9c (Awareness) – thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h3>\n\n\n\n

Giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong Sales Funnel. V\u1edbi giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p c\u1ea7n thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng, nh\u01b0 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb n\u1ed9i dung, SEO, \u0111\u1ea9y m\u1ea1nh n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i,… M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. Khi t\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 li\u00ean quan, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean t\u00edch c\u1ef1c v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam nh\u1eefng g\u00ec doanh nghi\u1ec7p cung c\u1ea5p.<\/p>\n\n\n\n

<\/a>#2. Quan t\u00e2m (Interest): Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng s\u1ef1 quan t\u00e2m<\/strong><\/h3>\n\n\n\n

Sau khi thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c chuy\u1ec3n sang giai \u0111o\u1ea1n quan t\u00e2m. Trong giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1eef ch\u00e2n v\u00e0 t\u0103ng s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n\n\n\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft, b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u, video h\u01b0\u1edbng d\u1eabn ho\u1eb7c h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc, cung c\u1ea5p gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf cho kh\u00e1ch h\u00e0ng. M\u1ee5c ti\u00eau c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng, gi\u00fap h\u1ecd nh\u1eadn ra s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ho\u1eb7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

<\/a>#3. Quy\u1ebft \u0111\u1ecbnh (Decision): Gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/strong><\/h3>\n\n\n\n

Giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh l\u00e0 th\u1eddi \u0111i\u1ec3m m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00e2n nh\u1eafc c\u00e1c l\u1ef1a ch\u1ecdn v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. \u0110\u00e2y l\u00e0 l\u00fac doanh nghi\u1ec7p c\u1ea7n cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn nh\u01b0 gi\u1ea3m gi\u00e1, g\u00f3i khuy\u1ebfn m\u1ea1i ho\u1eb7c d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i t\u1ed1t \u0111\u1ec3 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ch\u1ee9ng nh\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u1ee7ng c\u1ed1 l\u00f2ng tin, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng chuy\u1ec3n t\u1eeb suy ngh\u0129 sang h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n

\n
\"5-giai-doan-chinh-trong-sales-funnel\"
5 giai \u0111o\u1ea1n ch\u00ednh trong Sales Funnel<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>#4. H\u00e0nh \u0111\u1ed9ng (Action): Kh\u00e1ch h\u00e0ng mua h\u00e0ng<\/strong><\/h3>\n\n\n\n

Giai \u0111o\u1ea1n h\u00e0nh \u0111\u1ed9ng l\u00e0 b\u01b0\u1edbc m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng th\u1ef1c t\u1ebf. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m m\u00e0 m\u1ecdi n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o gi\u1ea3i \u0111o\u1ea1n n\u00e0y di\u1ec5n ra su\u00f4n s\u1ebb, doanh nghi\u1ec7p c\u1ea7n \u0111\u01a1n gi\u1ea3n ho\u00e1 quy tr\u00ecnh mua h\u00e0ng. T\u1eeb vi\u1ec7c ch\u1ecdn s\u1ea3n ph\u1ea9m, thanh to\u00e1n \u0111\u1ebfn giao h\u00e0ng c\u0169ng ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u0169ng n\u00ean h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng ngay l\u1eadp t\u1ee9c khi c\u00f3 v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh, \u0111\u1ea3m b\u1ea3o m\u1ecdi b\u01b0\u1edbc trong quy tr\u00ecnh mua h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u ho\u00e1 \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i, h\u00e0i l\u00f2ng.<\/p>\n\n\n\n

<\/a>#5. Ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng (Retention): Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng sau b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng<\/strong><\/h3>\n\n\n\n

Giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng sau khi b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng. Trong giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p s\u1ebd c\u1ed1 g\u1eafng duy tr\u00ec li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, Email ch\u0103m s\u00f3c, h\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng. \u0110\u00e2y l\u00e0 c\u00e1ch gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 \u0111\u00e1nh gi\u00e1 cao. T\u1eeb \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 s\u1ebd quay l\u1ea1i mua h\u00e0ng c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai. Kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng trung th\u00e0nh, ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c th\u00f4ng qua l\u1eddi gi\u1edbi thi\u1ec7u t\u00edch c\u1ef1c.<\/p>\n\n\n\n

<\/a>5 b\u01b0\u1edbc t\u1ea1o l\u1eadp Sales Funnel hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\n

<\/a>#1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng<\/strong><\/h3>\n\n\n\n

Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng Sales Funnel, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 m\u00e0 m\u00ecnh mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. M\u1ee5c ti\u00eau n\u00e0y c\u00f3 th\u1ec3 l\u00e0 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng s\u1ebd gi\u00fap b\u1ea1n l\u1ef1a ch\u1ecdn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ho\u1ea1t \u0111\u1ed9ng ph\u00f9 h\u1ee3p trong c\u00e1c giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a Sales Funnel.<\/p>\n\n\n\n

<\/a>#2. Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/h3>\n\n\n\n

B\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch, h\u00e0nh vi mua s\u1eafm,… Vi\u1ec7c hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra n\u1ed9i dung, chi\u1ebfn d\u1ecbch Marketing ph\u00f9 h\u1ee3p, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 d\u1eabn d\u1eaft h\u1ecd qua c\u00e1c giai \u0111o\u1ea1n c\u1ee7a Sales Funnel.<\/p>\n\n\n\n

<\/a>#3. L\u1ef1a ch\u1ecdn k\u00eanh Marketing ph\u00f9 h\u1ee3p<\/strong><\/h3>\n\n\n\n

C\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh Marketing kh\u00e1c nhau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. M\u1ed9t s\u1ed1 k\u00eanh Marketing ph\u1ed5 bi\u1ebfn nh\u01b0 SEO, qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, Email Marketing, m\u1ea1ng x\u00e3 h\u1ed9i, Content Marketing,… Tu\u1ef3 v\u00e0o ng\u00e2n s\u00e1ch, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn k\u00eanh Marketing ph\u00f9 h\u1ee3p.<\/p>\n\n\n

\n
\"cac-buoc-tao-lap-sales-funnel-hieu-qua\"
C\u00e1c b\u01b0\u1edbc t\u1ea1o l\u1eadp Sales Funnel hi\u1ec7u qu\u1ea3<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>#4. T\u1ea1o n\u1ed9i dung thu h\u00fat, thuy\u1ebft ph\u1ee5c<\/strong><\/h3>\n\n\n\n

N\u1ed9i dung \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ed9i dung c\u00f3 th\u1ec3 bao g\u1ed3m: b\u00e0i vi\u1ebft blog, ebook, webinar, video, infographic,…<\/p>\n\n\n\n

<\/a>#5. Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/strong><\/h3>\n\n\n\n

\u0110\u1ec3 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh khi c\u1ea7n thi\u1ebft, b\u1ea1n h\u00e3y theo d\u00f5i c\u0169ng nh\u01b0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Sales Funnel. C\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u qu\u1ea3 ch\u00ednh (KPI) m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i bao g\u1ed3m: t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, doanh thu b\u00e1n h\u00e0ng,…<\/p>\n\n\n\n

Sales Funnel l\u00e0 c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u v\u00e0 t\u1ed1i \u01b0u ho\u00e1 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sang kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. Khi \u00e1p d\u1ee5ng Sales Funnel hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Tino Group hy v\u1ecdng b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Sales Funnel c\u0169ng nh\u01b0 vai tr\u00f2 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y. \u0110\u1eebng qu\u00ean theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc th\u00eam nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c b\u1ea1n nh\u00e9!<\/p>\n\n\n\n

T\u00e0i li\u1ec7u tham kh\u1ea3o:<\/strong><\/p>\n\n\n\n

    \n
  1. Ben Lutkevich. (March 2022). Sales Funnel<\/em>. Techtarget.com. https:\/\/www.techtarget.com\/searchcustomerexperience\/definition\/sales-funnel<\/li>\n\n\n\n
  2. Dan Tyra. What is a Sales Funnel? (& What You Should Make Instead)<\/em>. Blog.hubspot.com. https:\/\/blog.hubspot.com\/sales\/sales-funnel<\/li>\n\n\n\n
  3. Ilse Van Rensburg. (2024, May 22). Winning Sales Funnel Stages and Strategy Explained for 2024<\/em>. Cognism.com. https:\/\/www.cognism.com\/blog\/sales-funnel<\/li>\n<\/ol>\n\n\n\n

    <\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n
    \n
    \n
    \n

    C\u00f3 c\u1ea7n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh Sales Funnel theo th\u1eddi gian kh\u00f4ng?<\/strong><\/h3>\n
    \n\n

    T\u1ea5t nhi\u00ean l\u00e0 c\u00f3! Sales Funnel c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh li\u00ean t\u1ee5c d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i v\u00e0 d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n\n<\/div>\n<\/div>\n

    \n

    Sales Funnel c\u00f3 kh\u00e1c Marketing Funnel kh\u00f4ng?<\/strong><\/h3>\n
    \n\n

    Sales Funnel v\u00e0 Marketing Funnel c\u00f3 nhi\u1ec1u \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng, nh\u01b0ng c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t. Marketing Funnel t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng, trong khi Sales Funnel t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n h\u00e0ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n<\/div>\n<\/div>\n

    \n

    T\u1ea1i sao ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng quan tr\u1ecdng?<\/strong><\/h3>\n
    \n\n

    Ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng gi\u00fap duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi kh\u00e1c.<\/p>\n\n<\/div>\n<\/div>\n

    \n

    L\u00e0m sao \u0111\u1ec3 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u1ee7a Sales Funnel?<\/strong><\/h3>\n
    \n\n

    S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch nh\u01b0 Google Analytics, Heatmaps, A\/B testing \u0111\u1ec3 theo d\u00f5i h\u00e0nh vi kh\u00e1ch h\u00e0ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng giai \u0111o\u1ea1n trong ph\u1ec5u.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

    <\/h3>\n","protected":false},"excerpt":{"rendered":"

    Li\u1ec7u b\u1ea1n \u0111\u00e3 bi\u1ebft m\u1ed7i n\u0103m c\u00f3 h\u00e0ng tri\u1ec7u doanh nghi\u1ec7p th\u1ea5t b\u1ea1i v\u00ec kh\u00f4ng t\u1ed1i \u01b0u ho\u00e1 \u0111\u01b0\u1ee3c quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh? Sales Funnel l\u00e0 g\u00ec ch\u00ednh l\u00e0 c\u00e2u h\u1ecfi quan tr\u1ecdng gi\u00fap m\u1ed7i ch\u1ee7 doanh nghi\u1ec7p tho\u00e1t kh\u1ecfi th\u1ea5t b\u1ea1i n\u00e0y. Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap t\u0103ng […]<\/p>\n","protected":false},"author":24,"featured_media":7385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7347],"tags":[7348,7355],"class_list":["post-7369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-doi-so","tag-chuyen-doi-so-vi","tag-tu-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/7369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=7369"}],"version-history":[{"count":0,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/7369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/7385"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=7369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=7369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=7369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}