{"id":7553,"date":"2024-07-19T21:53:50","date_gmt":"2024-07-19T14:53:50","guid":{"rendered":"https:\/\/tino.org\/?p=7553"},"modified":"2025-06-11T15:16:59","modified_gmt":"2025-06-11T08:16:59","slug":"customer-lifetime-value-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/customer-lifetime-value-la-gi\/","title":{"rendered":"Customer Lifetime Value l\u00e0 g\u00ec? 2 c\u00e1ch t\u00ednh v\u00e0 9 b\u00ed quy\u1ebft gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n CLV"},"content":{"rendered":"\n\n\n<p><strong>Trong khi nhi\u1ec1u doanh nghi\u1ec7p ch\u1ec9 t\u1eadp trung v\u00e0o doanh thu ng\u1eafn h\u1ea1n, m\u1ed9t s\u1ed1 \u00edt l\u1ea1i nh\u00ecn nh\u1eadn gi\u00e1 tr\u1ecb ti\u1ec1m n\u0103ng t\u1eeb m\u1ed7i <a href=\"https:\/\/tino.vn\/blog\/the-nao-la-khach-hang-hien-tai\/\" target=\"_blank\" data-type=\"post\" data-id=\"6902\" rel=\"noreferrer noopener\">kh\u00e1ch h\u00e0ng<\/a> m\u00e0 h\u1ecd g\u1eafn b\u00f3. Vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 khai th\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Customer Lifetime Value. V\u1eady ch\u00ednh x\u00e1c Customer Lifetime Value l\u00e0 g\u00ec? V\u00ec sao Customer Lifetime Value l\u1ea1i quan tr\u1ecdng? M\u1eddi b\u1ea1n c\u00f9ng Tino Group t\u00ecm hi\u1ec3u chi ti\u1ebft qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/strong><\/p>\n\n\n\n<h2 id=\"Customer_Lifetime_Value_l\u00e0_g\u00ec?\"><a id=\"post-7553-_bj30hx8ljib0\"><\/a><strong>Customer Lifetime Value l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Theo trang<a href=\"https:\/\/www.qualtrics.com\/experience-management\/customer\/customer-lifetime-value\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Qualtrics<\/a>, Customer Lifetime Value (CLV &#8211; t\u1ea1m d\u1ecbch: <em>Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng<\/em>) \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 t\u1ed5ng gi\u00e1 tr\u1ecb m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng mang l\u1ea1i trong su\u1ed1t th\u1eddi gian h\u1ecd g\u1eafn b\u00f3 v\u1edbi doanh nghi\u1ec7p. Thay v\u00ec ch\u1ec9 t\u00ednh gi\u00e1 tr\u1ecb c\u1ee7a t\u1eebng giao d\u1ecbch ri\u00eang l\u1ebb, ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap doanh nghi\u1ec7p xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c giao d\u1ecbch ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 x\u1ea3y ra trong su\u1ed1t m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 t\u1ed5ng doanh thu t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u00f3.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-7553-2.jpg\" alt=\"khai-niem-customer-lifetime-value-clv\" class=\"wp-image-7556\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Kh\u00e1i ni\u1ec7m Customer Lifetime Value (CLV)<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>C\u00f3 2 c\u00e1ch nh\u00ecn v\u1ec1 gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng l\u1ecbch s\u1eed: T\u1ed5ng s\u1ed1 ti\u1ec1n m\u00e0 m\u1ed7i kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u0111\u00e3 chi ti\u00eau cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li>Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng d\u1ef1 \u0111o\u00e1n: T\u1ed5ng s\u1ed1 ti\u1ec1n m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 chi ti\u00eau cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong t\u01b0\u01a1ng lai.<\/li>\n<\/ul>\n\n\n\n<p>C\u1ea3 hai c\u00e1ch \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng \u0111\u1ec1u h\u1eefu \u00edch trong vi\u1ec7c theo d\u00f5i th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 id=\"5_l\u1ee3i_\u00edch_m\u00e0_Customer_Lifetime_Value_mang_l\u1ea1i\"><a id=\"post-7553-_2y7dczdse9ac\"><\/a><strong>5 l\u1ee3i \u00edch m\u00e0 Customer Lifetime Value mang l\u1ea1i<\/strong><\/h2>\n\n\n\n<p>Customer Lifetime Value l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u gi\u00e1 tr\u1ecb m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng mang l\u1ea1i. Kh\u00f4ng ch\u1ec9 h\u1ed7 tr\u1ee3 trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh ng\u00e2n s\u00e1ch<a href=\"https:\/\/tino.vn\/blog\/cac-hinh-thuc-marketing\/\" target=\"_blank\" data-type=\"post\" data-id=\"5857\" rel=\"noreferrer noopener\"> Marketing<\/a>, CLV c\u00f2n gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 <a href=\"https:\/\/www.forbes.com\/advisor\/business\/customer-lifetime-value\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">5 l\u1ee3i \u00edch<\/a> n\u1ed5i b\u1eadt c\u1ee7a CLV.<\/p>\n\n\n\n<h3 id=\"X\u00e1c_\u0111\u1ecbnh_chi_ph\u00ed_thu_h\u00fat_kh\u00e1ch_h\u00e0ng\"><a id=\"post-7553-_oafhqd67s1jg\"><\/a><strong>X\u00e1c \u0111\u1ecbnh chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>Khi hi\u1ec3u r\u00f5 CLV, doanh nghi\u1ec7p c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh s\u1ed1 ti\u1ec1n n\u00ean chi cho vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi. N\u1ebfu CLV trung b\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 1.000 \u0111\u00f4 la, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n<h3 id=\"C\u1ea3i_thi\u1ec7n_l\u1ee3i_nhu\u1eadn_m\u1ed9t_c\u00e1ch_li\u00ean_t\u1ee5c\"><a id=\"post-7553-_tum47saydnq4\"><\/a><strong>C\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c<\/strong><\/h3>\n\n\n\n<p>Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a CLV gi\u00fap doanh nghi\u1ec7p duy tr\u00ec l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh. CLV cao \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng quay l\u1ea1i, gi\u00fap b\u1ea1n t\u1ef1 tin \u0111\u1ea7u t\u01b0 v\u00e0o ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 id=\"D\u1ef1_\u0111o\u00e1n_ch\u00ednh_x\u00e1c_h\u01a1n\"><a id=\"post-7553-_82dxaqw1e27z\"><\/a><strong>D\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c h\u01a1n<\/strong><\/h3>\n\n\n\n<p>CLV cung c\u1ea5p th\u00f4ng tin qu\u00fd gi\u00e1 v\u1ec1 quy\u1ebft \u0111\u1ecbnh s\u1ea3n xu\u1ea5t, nh\u00e2n l\u1ef1c v\u00e0 <a href=\"https:\/\/tino.vn\/blog\/quan-ly-va-kiem-soat-hang-ton-kho\/\" target=\"_blank\" data-type=\"post\" data-id=\"4422\" rel=\"noreferrer noopener\">qu\u1ea3n l\u00fd t\u1ed3n kho<\/a>. B\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh lo\u1ea1i kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o s\u1ef1 trung th\u00e0nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-7553-3.jpg\" alt=\"loi-ich-cua-customer-lifetime-value\" class=\"wp-image-7558\" title=\"\"><figcaption class=\"wp-element-caption\"><em>L\u1ee3i \u00edch c\u1ee7a Customer Lifetime Value<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 id=\"C\u1ea3i_thi\u1ec7n_chi\u1ebfn_l\u01b0\u1ee3c_kinh_doanh_t\u1ed5ng_th\u1ec3\"><a id=\"post-7553-_okfhmnsmhnsv\"><\/a><strong>C\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3<\/strong><\/h3>\n\n\n\n<p>Hi\u1ec3u r\u00f5 CLV gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p. N\u1ebfu CLV th\u1ea5p, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n t\u1eadp trung v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh; ng\u01b0\u1ee3c l\u1ea1i, CLV cao cho th\u1ea5y b\u1ea1n n\u00ean duy tr\u00ec c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h3 id=\"Hi\u1ec3u_r\u00f5_kh\u00e1ch_h\u00e0ng_trung_th\u00e0nh\"><a id=\"post-7553-_ndj91drglq5e\"><\/a><strong>Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/strong><\/h3>\n\n\n\n<p>CLV gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u1ea5t. Bi\u1ebft \u0111\u01b0\u1ee3c t\u1ea7n su\u1ea5t mua h\u00e0ng v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<h2 id=\"H\u01b0\u1edbng_d\u1eabn_2_c\u00e1ch_t\u00ednh_Customer_Lifetime_Value_(CLV)\"><a id=\"post-7553-_p499h9m70693\"><\/a><strong>H\u01b0\u1edbng d\u1eabn 2 c\u00e1ch t\u00ednh Customer Lifetime Value (CLV)<\/strong><\/h2>\n\n\n\n<p>C\u00f3 <a href=\"https:\/\/stringeex.com\/vi\/blog\/post\/customer-lifetime-value-la-gi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2 ph\u01b0\u01a1ng ph\u00e1p<\/a> ch\u00ednh \u0111\u1ec3 t\u00ednh Customer Lifetime Value (CLV).<\/p>\n\n\n\n<h3 id=\"T\u00ednh_CLV_d\u1ef1a_tr\u00ean_l\u1ecbch_s\u1eed_mua_h\u00e0ng\"><a id=\"post-7553-_lb71e2aniimn\"><\/a><strong>T\u00ednh CLV d\u1ef1a tr\u00ean l\u1ecbch s\u1eed mua h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y s\u1eed d\u1ee5ng d\u1eef li\u1ec7u mua h\u00e0ng th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u00ednh to\u00e1n CLV. C\u00f4ng th\u1ee9c c\u01a1 b\u1ea3n nh\u01b0 sau:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>CLV = (T\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch) x T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn trung b\u00ecnh<\/strong><\/p>\n\n\n\n<p>Trong \u0111\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch:<\/strong> Bao g\u1ed3m t\u1ea5t c\u1ea3 doanh thu thu \u0111\u01b0\u1ee3c t\u1eeb kh\u00e1ch h\u00e0ng trong su\u1ed1t m\u1ed1i quan h\u1ec7 c\u1ee7a h\u1ecd v\u1edbi doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn trung b\u00ecnh: <\/strong>L\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c tr\u00ean m\u1ed7i giao d\u1ecbch.<\/li>\n<\/ul>\n\n\n\n<p><em>V\u00ed d\u1ee5:<\/em><\/p>\n\n\n\n<p>Gi\u1ea3 s\u1eed m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e3 mua h\u00e0ng 3 l\u1ea7n v\u1edbi gi\u00e1 tr\u1ecb trung b\u00ecnh 500.000 VN\u0110 m\u1ed7i l\u1ea7n v\u00e0 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn trung b\u00ecnh c\u1ee7a doanh nghi\u1ec7p l\u00e0 20%. CLV c\u1ee7a kh\u00e1ch h\u00e0ng n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh nh\u01b0 sau:<\/p>\n\n\n\n<p>CLV = (3 x 500.000 VN\u0110) x 20% = 3.000.000 VN\u0110<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-7553-4.jpg\" alt=\"cach-tinh-customer-lifetime-value-clv\" class=\"wp-image-7560\" title=\"\"><figcaption class=\"wp-element-caption\"><em>C\u00e1ch t\u00ednh Customer Lifetime Value (CLV)<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"D\u1ef1_\u0111o\u00e1n_CLV\"><a id=\"post-7553-_7exwwp3hwucg\"><\/a><strong>D\u1ef1 \u0111o\u00e1n CLV<\/strong><\/h3>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh th\u1ed1ng k\u00ea v\u00e0 h\u1ecdc m\u00e1y \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n CLV ti\u1ec1m n\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ph\u1ee9c t\u1ea1p h\u01a1n so v\u1edbi ph\u01b0\u01a1ng ph\u00e1p d\u1ef1a tr\u00ean l\u1ecbch s\u1eed mua h\u00e0ng, nh\u01b0ng c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft h\u01a1n v\u1ec1 gi\u00e1 tr\u1ecb ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>C\u00f4ng th\u1ee9c d\u1ef1 \u0111o\u00e1n CLV ph\u1ed5 bi\u1ebfn:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>CLV = [(T x AOV) x AGM] x ALT<\/strong><\/p>\n\n\n\n<p><strong>Trong \u0111\u00f3:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T: S\u1ed1 giao d\u1ecbch trung b\u00ecnh m\u1ed7i th\u00e1ng<\/li>\n\n\n\n<li>AOV: Gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a c\u00e1c \u0111\u01a1n h\u00e0ng<\/li>\n\n\n\n<li>ALT: M\u1ee9c tu\u1ed5i trung b\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng (theo th\u00e1ng)<\/li>\n\n\n\n<li>AGM: T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn trung b\u00ecnh<\/li>\n<\/ul>\n\n\n\n<p><em>L\u01b0u \u00fd:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vi\u1ec7c t\u00ednh to\u00e1n CLV ch\u00ednh x\u00e1c \u0111\u00f2i h\u1ecfi d\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ch\u00ednh x\u00e1c v\u1ec1 h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u1ea3 hai ph\u01b0\u01a1ng ph\u00e1p t\u00ednh CLV \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u1ee9c tranh to\u00e0n di\u1ec7n v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>CLV ch\u1ec9 l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o, c\u1ea7n k\u1ebft h\u1ee3p v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/li>\n<\/ul>\n\n\n\n<p>Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m chuy\u00ean d\u1ee5ng \u0111\u1ec3 t\u00ednh to\u00e1n v\u00e0 ph\u00e2n t\u00edch CLV m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<h2 id=\"9_b\u00ed_quy\u1ebft_c\u1ea3i_thi\u1ec7n_Customer_Lifetime_Value_(CLV)\"><a id=\"post-7553-_3rnd7cby3wlq\"><\/a><strong>9 b\u00ed quy\u1ebft c\u1ea3i thi\u1ec7n Customer Lifetime Value (CLV)<\/strong><\/h2>\n\n\n\n<p>Gia t\u0103ng Gi\u00e1 tr\u1ecb V\u00f2ng \u0110\u1eddi Kh\u00e1ch H\u00e0ng (CLV) l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 doanh nghi\u1ec7p gia t\u0103ng l\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 id=\"1.Ch\u01b0\u01a1ng_tr\u00ecnh_kh\u00e1ch_h\u00e0ng_th\u00e2n_thi\u1ebft_v\u00e0_t\u00edch_\u0111i\u1ec3m\"><a id=\"post-7553-_cq0uwovwd4r9\"><\/a><strong>1.Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 t\u00edch \u0111i\u1ec3m<\/strong><\/h3>\n\n\n\n<p>Nghi\u00ean c\u1ee9u cho th\u1ea5y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 t\u00edch \u0111i\u1ec3m \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c gamification (tr\u00f2 ch\u01a1i h\u00f3a) \u0111\u1ec3 t\u0103ng t\u00ednh th\u00fa v\u1ecb cho ch\u01b0\u01a1ng tr\u00ecnh, v\u00ed d\u1ee5 nh\u01b0 t\u1eb7ng \u01b0u \u0111\u00e3i v\u00e0 gi\u1ea3m gi\u00e1 khi kh\u00e1ch h\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c c\u1ed9t m\u1ed1c nh\u1ea5t \u0111\u1ecbnh (v\u00ed d\u1ee5: l\u1ea7n mua \u0111\u1ea7u ti\u00ean, \u0111\u1ea1t \u0111\u1ebfn s\u1ed1 ti\u1ec1n chi ti\u00eau nh\u1ea5t \u0111\u1ecbnh).<\/p>\n\n\n\n<p><em>V\u00ed d\u1ee5: <\/em>Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft &#8220;Pink Nation&#8221; c\u1ee7a Victoria&#8217;s Secret cung c\u1ea5p cho c\u00e1c th\u00e0nh vi\u00ean c\u00e1c \u0111\u1eb7c quy\u1ec1n ri\u00eang bi\u1ec7t nh\u01b0 n\u1ed9i dung \u0111\u1ed9c quy\u1ec1n, quy\u1ec1n truy c\u1eadp s\u1edbm v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, m\u1eb9o ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe tinh th\u1ea7n v\u00e0 danh s\u00e1ch nh\u1ea1c.<\/p>\n\n\n\n<h3 id=\"2._T\u0103ng_gi\u00e1_tr\u1ecb_trung_b\u00ecnh_c\u1ee7a_\u0111\u01a1n_h\u00e0ng\"><a id=\"post-7553-_9baqpr9ota4b\"><\/a><strong>2. T\u0103ng gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n trong m\u1ed7i l\u1ea7n mua l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gia t\u0103ng CLV. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ch\u00ednh s\u00e1ch mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n ho\u1eb7c t\u1eb7ng qu\u00e0 t\u1eb7ng cho c\u00e1c \u0111\u01a1n h\u00e0ng \u0111\u1ea1t \u0111\u1ebfn m\u1ed9t s\u1ed1 ti\u1ec1n nh\u1ea5t \u0111\u1ecbnh (v\u00ed d\u1ee5: 500.000 VN\u0110 ho\u1eb7c 1.000.000 VN\u0110). Ngo\u00e0i ra, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u00f3i s\u1ea3n ph\u1ea9m li\u00ean quan v\u00e0 b\u00e1n v\u1edbi gi\u00e1 gi\u1ea3m.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p SaaS: Cung c\u1ea5p b\u1ea3n n\u00e2ng c\u1ea5p t\u1ea1m th\u1eddi nh\u01b0 d\u00f9ng th\u1eed 7 ng\u00e0y ho\u1eb7c 14 ng\u00e0y. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 cho ph\u00e9p kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m c\u00e1c t\u00ednh n\u0103ng n\u00e2ng cao m\u00e0 c\u00f2n c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd n\u00e2ng c\u1ea5p t\u00e0i kho\u1ea3n v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ph\u00ed.<\/p>\n\n\n\n<h3 id=\"3._Chi\u1ebfn_d\u1ecbch_Email_h\u1eadu_mua_h\u00e0ng\"><a id=\"post-7553-_zecw6vxhiequ\"><\/a><strong>3. Chi\u1ebfn d\u1ecbch Email h\u1eadu mua h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>G\u1eedi phi\u1ebfu gi\u1ea3m gi\u00e1 ho\u1eb7c \u01b0u \u0111\u00e3i cho l\u1ea7n mua ti\u1ebfp theo \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quay l\u1ea1i mua s\u1eafm. M\u1ed9t m\u1eb9o nh\u1ecf l\u00e0 \u0111\u00ednh k\u00e8m c\u00e1c \u01b0u \u0111\u00e3i n\u00e0y v\u00e0o email x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng v\u00ec t\u1ef7 l\u1ec7 m\u1edf email x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng th\u01b0\u1eddng cao (kho\u1ea3ng 65%), g\u1ea7n g\u1ea5p b\u1ed1n l\u1ea7n so v\u1edbi m\u1ed9t email th\u00f4ng th\u01b0\u1eddng. B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi email h\u1eadu mua h\u00e0ng \u0111\u1ec3 y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 khuy\u1ebfn kh\u00edch h\u1ecd mua s\u1eafm tr\u1edf l\u1ea1i.<\/p>\n\n\n\n<h3 id=\"4._\u0110\u1ec1_xu\u1ea5t_s\u1ea3n_ph\u1ea9m\"><a id=\"post-7553-_c39o6vvf9hw8\"><\/a><strong>4. \u0110\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gia t\u0103ng CLV. Nghi\u00ean c\u1ee9u cho th\u1ea5y 92,4% ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c \u0111\u00e1nh gi\u00e1 khi mua h\u00e0ng. G\u1ea7n 90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng v\u00e0o c\u00e1c \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m gi\u1ed1ng nh\u01b0 l\u1eddi khuy\u00ean t\u1eeb gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 xem s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u00e1ng mua hay kh\u00f4ng. Do \u0111\u00f3, \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua nhi\u1ec1u h\u01a1n, t\u1eeb \u0111\u00f3 gia t\u0103ng CLV.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Thu\u1eadt to\u00e1n c\u1ee7a Amazon l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m \u0111\u1ec1 xu\u1ea5t d\u1ef1a tr\u00ean l\u1ecbch s\u1eed mua h\u00e0ng v\u00e0 h\u00e0nh vi duy\u1ec7t web c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. S\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y, Amazon c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c g\u1ee3i \u00fd nh\u01b0 &#8220;c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 \u0111\u00e3 xem&#8221; ho\u1eb7c &#8220;th\u01b0\u1eddng \u0111\u01b0\u1ee3c mua c\u00f9ng&#8221; b\u1edfi nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 c\u00f9ng s\u1edf th\u00edch ho\u1eb7c \u01b0u ti\u00ean. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao 35% doanh thu c\u1ee7a Amazon.com \u0111\u1ebfn t\u1eeb c\u00f4ng c\u1ee5 \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. D\u1ef1a tr\u00ean c\u00e1c con s\u1ed1, \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c gia t\u0103ng CLV.<\/p>\n\n\n\n<h3 id=\"5._T\u1ea1o_tr\u1ea3i_nghi\u1ec7m_c\u00e1_nh\u00e2n_h\u00f3a\"><a id=\"post-7553-_9zyo32tyrhc9\"><\/a><strong>5. T\u1ea1o tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a<\/strong><\/h3>\n\n\n\n<p>Doanh nghi\u1ec7p mong mu\u1ed1n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c gia t\u0103ng gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a theo s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi mua l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. M\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a Epsilon v\u00e0 GBH Insights v\u1edbi 1.000 ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh \u1edf M\u1ef9 cho th\u1ea5y 80% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi mong mu\u1ed1n \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1eeb c\u00e1c nh\u00e0 b\u00e1n l\u1ebb. T\u01b0\u01a1ng t\u1ef1, McKinsey d\u1ef1 \u0111o\u00e1n tr\u1ea3i nghi\u1ec7m mua s\u1eafm s\u1ebd tr\u1edf n\u00ean c\u1ef1c k\u1ef3 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0o n\u0103m 2030.<\/p>\n\n\n\n<p>\u0110\u1ec3 ti\u1ebfn l\u00ean, doanh nghi\u1ec7p c\u1ea7n ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec1 xu\u1ea5t n\u1ed9i dung d\u1ef1a tr\u00ean h\u00e0nh vi duy\u1ec7t web.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-7553-5.jpg\" alt=\"bi-quyet-cai-thien-clv-cho-doanh-nghiep\" class=\"wp-image-7562\" title=\"\"><figcaption class=\"wp-element-caption\"><em>B\u00ed quy\u1ebft c\u1ea3i thi\u1ec7n CLV cho doanh nghi\u1ec7p <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 id=\"6._Cung_c\u1ea5p_d\u1ecbch_v\u1ee5_ch\u0103m_s\u00f3c_kh\u00e1ch_h\u00e0ng_ch\u1ea5t_l\u01b0\u1ee3ng_cao\"><a id=\"post-7553-_imlevd2qv4m\"><\/a><strong>6. Cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng cao<\/strong><\/h3>\n\n\n\n<p>D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i. Ch\u1ec9 c\u1ea7n m\u1ed9t tr\u1ea3i nghi\u1ec7m ti\u00eau c\u1ef1c duy nh\u1ea5t c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng chuy\u1ec3n sang \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Nghi\u00ean c\u1ee9u c\u1ee7a Qualtrics cho th\u1ea5y 80% kh\u00e1ch h\u00e0ng \u0111\u00e3 chuy\u1ec3n sang th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c v\u00ec tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng k\u00e9m.<\/p>\n\n\n\n<p><em>Tips: <\/em>T\u0103ng c\u01b0\u1eddng c\u00e1c k\u00eanh h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng. L\u00fd t\u01b0\u1edfng nh\u1ea5t, doanh nghi\u1ec7p n\u00ean t\u00ecm hi\u1ec3u c\u00e1c k\u00eanh m\u00e0 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t v\u00e0 t\u1ea1o \u0111i\u1ec3m li\u00ean h\u1ec7 t\u1ea1i \u0111\u00f3. Nghi\u00ean c\u1ee9u cho th\u1ea5y c\u00e1c c\u00f4ng ty c\u00f3 s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng \u0111a k\u00eanh gi\u1eef ch\u00e2n 89% kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 id=\"7._T\u1ea1o_tr\u1ea3i_nghi\u1ec7m_kh\u00e1ch_h\u00e0ng_th\u1ed1ng_nh\u1ea5t\"><a id=\"post-7553-_rsdtk0ixcjmr\"><\/a><strong>7. T\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u1ed1ng nh\u1ea5t<\/strong><\/h3>\n\n\n\n<p>Nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, h\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn k\u1ebft h\u1ee3p khi mua s\u1eafm. H\u1ecd c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean Facebook, truy c\u1eadp trang web c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ebfn c\u1eeda h\u00e0ng \u0111\u1ec3 xem s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf &#8211; v\u00e0 \u0111i\u1ec1u n\u00e0y s\u1ebd kh\u00f4ng ng\u1eebng ti\u1ebfp t\u1ee5c trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1c nhau, nh\u01b0ng vi\u1ec7c \u0111\u1ea3m b\u1ea3o nh\u1eefng tr\u1ea3i nghi\u1ec7m n\u00e0y \u0111\u01b0\u1ee3c li\u1ec1n m\u1ea1ch l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. V\u00ed d\u1ee5: Timberland cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1ee9ng tr\u01b0\u1edbc g\u01b0\u01a1ng th\u1ef1c t\u1ebf \u1ea3o \u0111\u1ec3 h\u00ecnh dung trang ph\u1ee5c v\u1eeba v\u1eb7n tr\u01b0\u1edbc khi th\u1eed \u0111\u1ed3 trong ph\u00f2ng thay \u0111\u1ed3. T\u01b0\u01a1ng t\u1ef1, \u1ee9ng d\u1ee5ng c\u1ee7a IKEA cho ph\u00e9p ng\u01b0\u1eddi mua s\u1eafm duy\u1ec7t s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn v\u00e0 s\u1eed d\u1ee5ng camera \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u1ec3 xem s\u1ea3n ph\u1ea9m s\u1ebd tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o trong nh\u00e0.<\/p>\n\n\n\n<h3 id=\"8._\u0110\u01a1n_gi\u1ea3n_h\u00f3a_quy_tr\u00ecnh_tr\u1ea3_l\u1ea1i_h\u00e0ng\"><a id=\"post-7553-_bp8yg0nqxq7e\"><\/a><strong>8. \u0110\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh tr\u1ea3 l\u1ea1i h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>\u0110\u00f4i khi kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m &#8211; \u0111i\u1ec1u \u0111\u00f3 ho\u00e0n to\u00e0n b\u00ecnh th\u01b0\u1eddng. Doanh nghi\u1ec7p c\u1ea7n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3 l\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. Quy tr\u00ecnh tr\u1ea3 l\u1ea1i h\u00e0ng nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng s\u1ebd khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quay l\u1ea1i c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n v\u00e0 th\u1eed mua s\u1eafm m\u1ed9t l\u1ea7n n\u1eefa.<\/p>\n\n\n\n<h3 id=\"9._Kh\u1ea3o_s\u00e1t_thu_th\u1eadp_ph\u1ea3n_h\u1ed3i\"><a id=\"post-7553-_waabke4y8amg\"><\/a><strong>9. Kh\u1ea3o s\u00e1t thu th\u1eadp ph\u1ea3n h\u1ed3i<\/strong><\/h3>\n\n\n\n<p>Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u1ea1o c\u00e1c kh\u1ea3o s\u00e1t thu th\u1eadp ph\u1ea3n h\u1ed3i. Th\u00f4ng tin n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p hi\u1ec3u m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. H\u01a1n n\u1eefa, n\u00f3 s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 th\u00fac \u0111\u1ea9y CLV cao h\u01a1n v\u00e0 \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><em>V\u00ed d\u1ee5:<\/em> Sephora \u0111\u00e3 thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t hi\u1ec7n ra r\u1eb1ng 70% kh\u00e1ch h\u00e0ng truy c\u1eadp trang web c\u1ee7a h\u1ecd trong v\u00f2ng 24 gi\u1edd tr\u01b0\u1edbc khi \u0111\u1ebfn c\u1eeda h\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n 13% so v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c.<\/p>\n\n\n\n<p>Nh\u1eadn ra t\u1ea7m quan tr\u1ecdng c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn, Sephora \u0111\u00e3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch tr\u1ef1c tuy\u1ebfn nh\u1eb1m c\u1ea3i thi\u1ec7n s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng. K\u1ebft qu\u1ea3? H\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 su\u1ea5t sinh l\u1eddi tr\u00ean chi ti\u00eau qu\u1ea3ng c\u00e1o (ROAS) cao h\u01a1n 3,9 l\u1ea7n v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n g\u1ea5p ba l\u1ea7n.<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 th\u1ea5y, Customer Lifetime Value l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb m\u00e0 m\u1ed7i kh\u00e1ch h\u00e0ng mang l\u1ea1i trong su\u1ed1t th\u1eddi gian g\u1eafn b\u00f3. T\u1eeb nh\u1eefng th\u00f4ng tin qua b\u00e0i vi\u1ebft, Tino Group hy v\u1ecdng b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Customer Lifetime Value. H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c b\u1ea1n nh\u00e9!<\/p>\n\n\n\n<p><strong>T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Optimizely. (2024). <em>Lifetime value<\/em>. Optimizely.com. https:\/\/www.optimizely.com\/optimization-glossary\/lifetime-value\/<\/li>\n\n\n\n<li>Trang V\u0169. (2023, October 10). <em>Customer Lifetime Value l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c t\u00ednh gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng.<\/em> Stringeex.com. https:\/\/stringeex.com\/vi\/blog\/post\/customer-lifetime-value-la-gi<\/li>\n\n\n\n<li>Qualtrics. <em>What is customer lifetime value (CLV) and how can you increase it?<\/em>. Qualtrics.com. https:\/\/www.qualtrics.com\/experience-management\/customer\/customer-lifetime-value\/<\/li>\n\n\n\n<li>Shopify Staff. (2023, Jul 5). What Is Customer Lifetime Value? The Complete Guide To CLV (2024). Shopify.com. https:\/\/www.shopify.com\/blog\/what-is-customer-lifetime-value<\/li>\n\n\n\n<li>Monique Danao. (2024, Jun 14). What Is Customer Lifetime Value (CLV). Forbes.com. https:\/\/www.forbes.com\/advisor\/business\/customer-lifetime-value\/<\/li>\n<\/ol>\n\n\n\n<h2 id=\"Nh\u1eefng_c\u00e2u_h\u1ecfi_th\u01b0\u1eddng_g\u1eb7p\"><a id=\"post-7553-_9r0e5l7ei19h\"><\/a><strong>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1721269410720\" class=\"rank-math-list-item\">\n<h3 id=\"CLV_c\u00f3_th\u1ec3_thay_\u0111\u1ed5i_kh\u00f4ng?\"><strong>CLV c\u00f3 th\u1ec3 thay \u0111\u1ed5i kh\u00f4ng?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>T\u1ea5t nhi\u00ean l\u00e0 c\u00f3! CLV c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1eddi gian do s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1721269415873\" class=\"rank-math-list-item\">\n<h3 id=\"T\u1ea1i_sao_n\u00ean_s\u1eed_d\u1ee5ng_CLV_trong_chi\u1ebfn_l\u01b0\u1ee3c_marketing?\"><strong>T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng CLV trong chi\u1ebfn l\u01b0\u1ee3c marketing?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>S\u1eed d\u1ee5ng CLV gi\u00fap x\u00e1c \u0111\u1ecbnh chi ph\u00ed h\u1ee3p l\u00fd cho vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a ROI cho c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1721269422972\" class=\"rank-math-list-item\">\n<h3 id=\"C\u00f3_n\u00ean_t\u1eadp_trung_v\u00e0o_CLV_c\u1ee7a_t\u1eebng_kh\u00e1ch_h\u00e0ng_kh\u00f4ng?\"><strong>C\u00f3 n\u00ean t\u1eadp trung v\u00e0o CLV c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng kh\u00f4ng?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>C\u00e2u tr\u1ea3 l\u1eddi l\u00e0: \u201cC\u00f3!\u201d. Tuy nhi\u00ean, b\u1ea1n c\u0169ng c\u1ea7n xem x\u00e9t CLV t\u1ed5ng th\u1ec3 \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1721269429742\" class=\"rank-math-list-item\">\n<h3 id=\"N\u00ean_l\u00e0m_g\u00ec_n\u1ebfu_CLV_c\u1ee7a_kh\u00e1ch_h\u00e0ng_gi\u1ea3m?\"><strong>N\u00ean l\u00e0m g\u00ec n\u1ebfu CLV c\u1ee7a kh\u00e1ch h\u00e0ng gi\u1ea3m?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>N\u1ebfu CLV gi\u1ea3m, b\u1ea1n h\u00e3y ph\u00e2n t\u00edch nguy\u00ean nh\u00e2n, c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5, t\u0103ng c\u01b0\u1eddng giao ti\u1ebfp v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 thu h\u00fat l\u1ea1i kh\u00e1ch h\u00e0ng.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h3 id=\"\"><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Trong khi nhi\u1ec1u doanh nghi\u1ec7p ch\u1ec9 t\u1eadp trung v\u00e0o doanh thu ng\u1eafn h\u1ea1n, m\u1ed9t s\u1ed1 \u00edt l\u1ea1i nh\u00ecn nh\u1eadn gi\u00e1 tr\u1ecb ti\u1ec1m n\u0103ng t\u1eeb m\u1ed7i kh\u00e1ch h\u00e0ng m\u00e0 h\u1ecd g\u1eafn b\u00f3. Vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 khai th\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Customer Lifetime Value. V\u1eady ch\u00ednh x\u00e1c Customer Lifetime Value [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":7572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5390],"tags":[7355],"class_list":["post-7553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-tu-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/7553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=7553"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/7553\/revisions"}],"predecessor-version":[{"id":114425,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/7553\/revisions\/114425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/7572"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=7553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=7553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=7553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}