{"id":7894,"date":"2024-07-30T22:15:00","date_gmt":"2024-07-30T15:15:00","guid":{"rendered":"https:\/\/tino.org\/?p=7894"},"modified":"2025-06-11T15:19:40","modified_gmt":"2025-06-11T08:19:40","slug":"tam-sam-som-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/tam-sam-som-la-gi\/","title":{"rendered":"TAM SAM SOM l\u00e0 g\u00ec? C\u00e1ch \u1ee9ng d\u1ee5ng TAM SAM SOM d\u00e0nh cho doanh nghi\u1ec7p"},"content":{"rendered":"\n\n\n<p><strong>Hi\u1ec3u r\u00f5 \u201cTam Sam Som l\u00e0 g\u00ec?\u201d l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c v\u00e0 t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh. Kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, m\u00f4 h\u00ecnh n\u00e0y c\u00f2n cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 quy m\u00f4, ti\u1ec1m n\u0103ng v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Tino Group s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 TAM SAM SOM, m\u1eddi b\u1ea1n c\u00f9ng \u0111\u00f3n \u0111\u1ecdc ngay nh\u00e9!<\/strong><\/p>\n\n\n\n<h2 id=\"TAM_SAM_SOM_l\u00e0_g\u00ec?\"><a id=\"post-7894-_c5w8m2tn5ly\"><\/a><strong>TAM SAM SOM l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Theo b\u00e0i vi\u1ebft <a href=\"https:\/\/blog.hubspot.com\/marketing\/tam-sam-som\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u201c<em>TAM, SAM &amp; SOM: What Do They Mean &amp; How Do You Calculate Them?<\/em><\/a>\u201d tr\u00ean trang Blog Hubspot, Tam Sam Som l\u00e0 ba thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 m\u00f4 t\u1ea3 th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-7894-2.png\" alt=\"khai-niem-tam-sam-som\" class=\"wp-image-7897\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Kh\u00e1i ni\u1ec7m TAM SAM SOM<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TAM (Total Addressable Market):<\/strong> L\u00e0 t\u1ed5ng s\u1ed1 ti\u1ec1n m\u00e0 t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 chi ti\u00eau cho lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tr\u00ean to\u00e0n th\u1ecb tr\u01b0\u1eddng. N\u00f3i \u0111\u01a1n gi\u1ea3n, \u0111\u00e2y l\u00e0 to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n m\u01a1 \u01b0\u1edbc c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn.<\/li>\n\n\n\n<li><strong>SAM (Serviceable Addressable Market): <\/strong>L\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh, d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 \u0111\u1ecba l\u00fd, k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 kh\u1ea3 n\u0103ng s\u1ea3n xu\u1ea5t. \u0110\u00e2y l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 nh\u1eafm t\u1edbi.<\/li>\n\n\n\n<li><strong>SOM (Serviceable Obtainable Market):<\/strong> L\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i, d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n \u0111\u1eb7t m\u1ee5c ti\u00eau chinh ph\u1ee5c.<\/li>\n<\/ul>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, TAM l\u00e0 b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 th\u1ecb tr\u01b0\u1eddng, SAM l\u00e0 ph\u1ea7n b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 SOM l\u00e0 ph\u1ea7n b\u1ea1n c\u00f3 th\u1ec3 n\u1eafm gi\u1eef. Hi\u1ec3u r\u00f5 ba kh\u00e1i ni\u1ec7m n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh, ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h2 id=\"T\u1ea1i_sao_TAM_SAM_SOM_l\u1ea1i_quan_tr\u1ecdng?\"><a id=\"post-7894-_um80pgjewxkw\"><\/a><strong>T\u1ea1i sao TAM SAM SOM l\u1ea1i quan tr\u1ecdng?<\/strong><\/h2>\n\n\n\n<p>TAM SAM SOM \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ra quy\u1ebft \u0111\u1ecbnh cho c\u00e1c doanh nghi\u1ec7p v\u00ec 5 l\u00fd do d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<h3 id=\"\u0110\u00e1nh_gi\u00e1_ti\u1ec1m_n\u0103ng_th\u1ecb_tr\u01b0\u1eddng\"><a id=\"post-7894-_hcx91q40zxqs\"><\/a><strong>\u0110\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n\n\n\n<p>TAM SAM SOM gi\u00fap doanh nghi\u1ec7p \u01b0\u1edbc l\u01b0\u1ee3ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. Nh\u1edd \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 x\u00e1c \u0111\u1ecbnh xem li\u1ec7u th\u1ecb tr\u01b0\u1eddng c\u00f3 \u0111\u1ee7 l\u1edbn \u0111\u1ec3 \u0111\u1ea7u t\u01b0 hay kh\u00f4ng.<\/p>\n\n\n\n<h3 id=\"H\u1ed7_tr\u1ee3_\u0111\u01b0a_ra_quy\u1ebft_\u0111\u1ecbnh_\u0111\u1ea7u_t\u01b0\"><a id=\"post-7894-_vyd4pw8fjyj9\"><\/a><strong>H\u1ed7 tr\u1ee3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0<\/strong><\/h3>\n\n\n\n<p>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m th\u01b0\u1eddng s\u1eed d\u1ee5ng TAM SAM SOM \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed9t startup ho\u1eb7c d\u1ef1 \u00e1n m\u1edbi. Nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y t\u1ea1o ra c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 quy m\u00f4 v\u00e0 tri\u1ec3n v\u1ecdng t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, gi\u00fap h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 th\u00f4ng minh.<\/p>\n\n\n\n<h3 id=\"Chi\u1ebfn_l\u01b0\u1ee3c_ph\u00e1t_tri\u1ec3n_v\u00e0_th\u00e2m_nh\u1eadp_th\u1ecb_tr\u01b0\u1eddng\"><a id=\"post-7894-_qiv89fhe7769\"><\/a><strong>Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n\n\n\n<p>Hi\u1ec3u r\u00f5 v\u1ec1 TAM SAM SOM gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3. H\u1ecd c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng, quy\u1ebft \u0111\u1ecbnh xem c\u00f3 n\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c m\u1edf r\u1ed9ng d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i hay kh\u00f4ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-7894-3.png\" alt=\"loi-ich-cua-tam-sam-som\" class=\"wp-image-7899\" title=\"\"><figcaption class=\"wp-element-caption\"><em>L\u1ee3i \u00edch c\u1ee7a TAM SAM SOM<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"Ph\u00e2n_t\u00edch_kh\u1ea3_n\u0103ng_c\u1ea1nh_tranh\"><a id=\"post-7894-_ac046ettqr8z\"><\/a><strong>Ph\u00e2n t\u00edch kh\u1ea3 n\u0103ng c\u1ea1nh tranh<\/strong><\/h3>\n\n\n\n<p>TAM SAM SOM cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n, t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i m\u1edbi v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n\n\n\n<h3 id=\"X\u00e2y_d\u1ef1ng_k\u1ebf_ho\u1ea1ch_b\u00e1n_h\u00e0ng_v\u00e0_marketing\"><a id=\"post-7894-_7l55kui5htxe\"><\/a><strong>X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng v\u00e0 marketing<\/strong><\/h3>\n\n\n\n<p>Khi hi\u1ec3u r\u00f5 k\u00edch th\u01b0\u1edbc c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng v\u00e0 marketing ph\u00f9 h\u1ee3p, hi\u1ec7u qu\u1ea3. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau doanh thu th\u1ef1c t\u1ebf, t\u1ed1i \u01b0u h\u00f3a t\u00e0i nguy\u00ean v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n<h2 id=\"H\u01b0\u1edbng_d\u1eabn_c\u00e1ch_t\u00ednh_TAM_SAM_SOM_v\u00e0_v\u00ed_d\u1ee5_c\u1ee5_th\u1ec3\"><a id=\"post-7894-_hs7ymxrsz0sw\"><\/a><strong>H\u01b0\u1edbng d\u1eabn c\u00e1ch t\u00ednh TAM SAM SOM v\u00e0 v\u00ed d\u1ee5 c\u1ee5 th\u1ec3<\/strong><\/h2>\n\n\n\n<p>TAM, SAM, SOM l\u00e0 ba thu\u1eadt ng\u1eef quan tr\u1ecdng trong kinh doanh, gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau doanh thu th\u1ef1c t\u1ebf. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch t\u00ednh TAM, SAM, SOM hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p><strong>TAM:<\/strong><\/p>\n\n\n\n<p>TAM l\u00e0 t\u1ed5ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn n\u1ebfu kh\u00f4ng c\u00f3 gi\u1edbi h\u1ea1n n\u00e0o v\u1ec1 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn ho\u1eb7c ph\u00e2n ph\u1ed1i.<\/p>\n\n\n\n<p><em>C\u00f4ng th\u1ee9c:<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>TAM = Doanh thu to\u00e0n ng\u00e0nh x T\u1ef7 l\u1ec7 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n\n\n\n<p><em>V\u00ed d\u1ee5 c\u1ee5 th\u1ec3:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e1c \u0111\u1ecbnh ng\u00e0nh: <\/strong>Ng\u00e0nh b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam.<\/li>\n\n\n\n<li><strong>Nghi\u00ean c\u1ee9u doanh thu ng\u00e0nh:<\/strong> T\u1ed5ng doanh thu ng\u00e0nh b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam l\u00e0 1.150.000 t\u1ef7 VN\u0110.<\/li>\n\n\n\n<li><strong>X\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng li\u00ean quan: <\/strong>N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n t\u1eadp trung v\u00e0o th\u1eddi trang v\u00e0 th\u1eddi trang chi\u1ebfm 30% t\u1ed5ng doanh thu ng\u00e0nh b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn.<\/li>\n\n\n\n<li><strong>T\u00ednh TAM:<\/strong> <br>TAM = 1.150.000 t\u1ef7 VN\u0110 x 30% = 345.000 t\u1ef7 VN\u0110.<\/li>\n<\/ul>\n\n\n\n<p><strong>SAM:<\/strong><\/p>\n\n\n\n<p>SAM l\u00e0 ph\u1ea7n c\u1ee7a TAM m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean c\u00e1c \u0111i\u1ec1u ki\u1ec7n hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p nh\u01b0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, kh\u1ea3 n\u0103ng ph\u00e2n ph\u1ed1i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c.<\/p>\n\n\n\n<p><em>C\u00f4ng th\u1ee9c:<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>SAM = TAM x T\u1ef7 l\u1ec7 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong><\/p>\n\n\n\n<p><em>V\u00ed d\u1ee5 c\u1ee5 th\u1ec3:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tinh ch\u1ec9nh th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5:<\/strong> T\u1eadp trung v\u00e0o ph\u1ea7n c\u1ee7a TAM m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 ph\u1ee5c v\u1ee5, d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng ph\u00e2n ph\u1ed1i, ph\u1ea1m vi \u0111\u1ecba l\u00fd v\u00e0 s\u1ef1 t\u1eadp trung s\u1ea3n ph\u1ea9m. Gi\u1ea3 s\u1eed b\u1ea1n t\u1eadp trung v\u00e0o c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i. V\u00e0 \u0111\u00e2y l\u00e0 40% c\u1ee7a ph\u00e2n kh\u00fac th\u1eddi trang.<\/li>\n\n\n\n<li><strong>T\u00ednh SAM:<\/strong> <br>SAM = 345.000 t\u1ef7 VN\u0110 x 40% = 138.000 t\u1ef7 VN\u0110<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-7894-4.png\" alt=\"cong-thuc-tinh-tam-sam-som\" class=\"wp-image-7901\" title=\"\"><figcaption class=\"wp-element-caption\"><em>C\u00f4ng th\u1ee9c t\u00ednh TAM SAM SOM<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>SOM:<\/strong><\/p>\n\n\n\n<p>SOM l\u00e0 ph\u1ea7n c\u1ee7a SAM m\u00e0 b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 kh\u1ea3 n\u0103ng chi\u1ebfm l\u0129nh v\u00e0 thu h\u00fat trong th\u1ef1c t\u1ebf, d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 c\u1ea1nh tranh, kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><em>C\u00f4ng th\u1ee9c:<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>SOM = SAM x T\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n \u01b0\u1edbc t\u00ednh<\/strong><\/p>\n\n\n\n<p><em>V\u00ed d\u1ee5 c\u1ee5 th\u1ec3:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u00e1nh gi\u00e1 v\u1ecb tr\u00ed c\u1ea1nh tranh:<\/strong> Ph\u00e2n t\u00edch l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 th\u1ecb ph\u1ea7n ti\u1ec1m n\u0103ng trong SAM. Gi\u1ea3 s\u1eed b\u1ea1n c\u00f3 th\u1ec3 chi\u1ebfm 10% SAM.<\/li>\n\n\n\n<li><strong>T\u00ednh SOM:<\/strong> <br>SOM = 138.000 t\u1ef7 VN\u0110 x 10% = 13.800 t\u1ef7 VN\u0110<\/li>\n<\/ul>\n\n\n\n<p><strong><em>K\u1ebft lu\u1eadn: <\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TAM: 345.000 t\u1ef7 VN\u0110<\/li>\n\n\n\n<li>SAM: 138.000 t\u1ef7 VN\u0110<\/li>\n\n\n\n<li>SOM: 13.800 t\u1ef7 VN\u0110<\/li>\n<\/ul>\n\n\n\n<p>Th\u00f4ng qua v\u00ed d\u1ee5 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 c\u00e1ch t\u00ednh to\u00e1n TAM, SAM v\u00e0 SOM s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam hi\u1ec3u h\u01a1n v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 id=\"5_b\u01b0\u1edbc_s\u1eed_d\u1ee5ng_TAM_SAM_SOM_cho_doanh_nghi\u1ec7p\"><a id=\"post-7894-_mazi2hjxoij\"><\/a><strong>5 b\u01b0\u1edbc s\u1eed d\u1ee5ng TAM SAM SOM cho doanh nghi\u1ec7p<\/strong><\/h2>\n\n\n\n<p>S\u1eed d\u1ee5ng TAM, SAM, SOM l\u00e0 ph\u01b0\u01a1ng ph\u00e1p h\u1eefu hi\u1ec7u \u0111\u1ec3 doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 <a href=\"https:\/\/blog.hubspot.com\/marketing\/tam-sam-som\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">5 b\u01b0\u1edbc<\/a> c\u1ee5 th\u1ec3 \u0111\u1ec3 \u00e1p d\u1ee5ng TAM, SAM v\u00e0 SOM v\u00e0o doanh nghi\u1ec7p b\u1ea1n.<\/p>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_1:_X\u00e1c_\u0111\u1ecbnh_th\u1ecb_tr\u01b0\u1eddng_c\u1ee7a_b\u1ea1n\"><a id=\"post-7894-_my1r3ip9jmoq\"><\/a><strong>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u t\u00ednh to\u00e1n TAM, SAM, SOM, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh v\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 m\u00ecnh \u0111ang kinh doanh. V\u00ec v\u1eady, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n chi ti\u1ebft h\u00f3a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd.<\/li>\n\n\n\n<li>Gi\u1edbi t\u00ednh.<\/li>\n\n\n\n<li>\u0110\u1ed9 tu\u1ed5i.<\/li>\n\n\n\n<li>\u0110\u1eb7c \u0111i\u1ec3m.<\/li>\n\n\n\n<li>V\u1ea5n \u0111\u1ec1 m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft.<\/li>\n<\/ul>\n\n\n\n<p>V\u00ed d\u1ee5: N\u1ebfu kinh doanh qu\u1ea7n \u00e1o cao c\u1ea5p d\u00e0nh cho ph\u1ee5 n\u1eef t\u1eeb 25 \u0111\u1ebfn 65 tu\u1ed5i t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn \u1edf Vi\u1ec7t Nam, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0y.<\/p>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_2:_T\u00ednh_TAM_\u0111\u1ec3_t\u00ecm_t\u1ed5ng_quy_m\u00f4_th\u1ecb_tr\u01b0\u1eddng\"><a id=\"post-7894-_a4pz70fxfndo\"><\/a><strong>B\u01b0\u1edbc 2: T\u00ednh TAM \u0111\u1ec3 t\u00ecm t\u1ed5ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 l\u00fac b\u1ea1n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ngo\u00e0i kia v\u00e0 gi\u00e1 tr\u1ecb doanh thu ti\u1ec1m n\u0103ng n\u1ebfu t\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: N\u1ebfu nh\u1eafm \u0111\u1ebfn ph\u1ee5 n\u1eef t\u1eeb 25 \u0111\u1ebfn 65 tu\u1ed5i, b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u c\u00f3 bao nhi\u00eau ph\u1ee5 n\u1eef thu\u1ed9c \u0111\u1ed9 tu\u1ed5i n\u00e0y t\u1ea1i Vi\u1ec7t Nam v\u00e0 t\u00ednh to\u00e1n doanh thu ti\u1ec1m n\u0103ng n\u1ebfu t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi n\u00e0y \u0111\u1ec1u mua s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_3:_T\u00ednh_SAM_\u0111\u1ec3_t\u00ecm_k\u00edch_th\u01b0\u1edbc_th\u1ecb_tr\u01b0\u1eddng_ti\u1ec1m_n\u0103ng\"><a id=\"post-7894-_qprz42ctk9ks\"><\/a><strong>B\u01b0\u1edbc 3: T\u00ednh SAM \u0111\u1ec3 t\u00ecm k\u00edch th\u01b0\u1edbc th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng<\/strong><\/h3>\n\n\n\n<p>Trong b\u01b0\u1edbc ti\u1ebfp theo, b\u1ea1n c\u1ea7n t\u00ednh TAM \u0111\u1ec3 t\u00ecm ra ph\u1ea7n th\u1ecb tr\u01b0\u1eddng m\u00e0 m\u00ecnh c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 th\u1ef1c t\u1ebf d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng v\u00e0 ph\u1ea1m vi c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: N\u1ebfu kinh doanh qu\u1ea7n \u00e1o cao c\u1ea5p d\u00e0nh cho ph\u1ee5 n\u1eef t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, b\u1ea1n h\u00e3y t\u00ednh to\u00e1n s\u1ed1 l\u01b0\u1ee3ng ph\u1ee5 n\u1eef t\u1eeb 25 \u0111\u1ebfn 65 tu\u1ed5i s\u1ed1ng t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng mua s\u1eafm h\u00e0ng cao c\u1ea5p.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-7894-5.png\" alt=\"cac-buoc-su-dung-tam-sam-som\" class=\"wp-image-7903\" title=\"\"><figcaption class=\"wp-element-caption\"><em>C\u00e1c b\u01b0\u1edbc s\u1eed d\u1ee5ng TAM SAM SOM<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"B\u01b0\u1edbc_4:_T\u00ednh_SOM_\u0111\u1ec3_t\u00ecm_th\u1ecb_ph\u1ea7n_kh\u1ea3_d\u1ee5ng\"><a id=\"post-7894-_scl1n6kb7zg3\"><\/a><strong>B\u01b0\u1edbc 4: T\u00ednh SOM \u0111\u1ec3 t\u00ecm th\u1ecb ph\u1ea7n kh\u1ea3 d\u1ee5ng<\/strong><\/h3>\n\n\n\n<p>Ti\u1ebfp theo, b\u1ea1n c\u1ea7n t\u00ednh SAM m\u00e0 m\u00ecnh th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 thu nh\u1eadp, c\u00f4ng vi\u1ec7c v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng. Trong b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u0169ng c\u1ea7n x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n m\u00e0 m\u00ecnh c\u00f3 th\u1ec3 chi\u1ebfm l\u0129nh d\u1ef1a tr\u00ean c\u1ea1nh tranh.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Ph\u1ee5 n\u1eef s\u1ed1ng b\u1eb1ng l\u01b0\u01a1ng h\u00e0ng th\u00e1ng c\u00f3 th\u1ec3 kh\u00f4ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng l\u00e0m c\u00f4ng vi\u1ec7c v\u0103n ph\u00f2ng ho\u1eb7c kh\u00f4ng th\u01b0\u1eddng xuy\u00ean tham gia c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh th\u00eam \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n m\u00e0 m\u00ecnh c\u00f3 th\u1ec3 chi\u1ebfm l\u0129nh.<\/p>\n\n\n\n<h3 id=\"B\u01b0\u1edbc_5:_X\u00e1c_\u0111\u1ecbnh_c\u01a1_h\u1ed9i_v\u00e0_th\u00e1ch_th\u1ee9c\"><a id=\"post-7894-_uwen60kpqk1l\"><\/a><strong>B\u01b0\u1edbc 5: X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c<\/strong><\/h3>\n\n\n\n<p>Sau khi c\u00f3 c\u00e1c t\u00ednh to\u00e1n, b\u1ea1n h\u00e3y ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c. \u0110\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i \u0111ang l\u00e0m g\u00ec?<\/li>\n\n\n\n<li>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0m t\u1ed1t v\u00e0 l\u00e0m ch\u01b0a t\u1ed1t \u1edf \u0111i\u1ec3m n\u00e0o?<\/li>\n\n\n\n<li>C\u00f3 kho\u1ea3ng tr\u1ed1ng n\u00e0o trong th\u1ecb tr\u01b0\u1eddng kh\u00f4ng?<\/li>\n\n\n\n<li>C\u00f3 ph\u00e2n kh\u00fac n\u00e0o c\u1ee7a th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 kh\u00f4ng?<\/li>\n<\/ul>\n\n\n\n<p>V\u00ed d\u1ee5: N\u1ebfu ph\u00e1t hi\u1ec7n ra m\u1ed9t ph\u00e2n kh\u00fac ch\u01b0a \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 t\u1ed1t b\u1edfi \u0111\u1ed1i th\u1ee7, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt v\u00e0 ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n ph\u00e2n kh\u00fac \u0111\u00f3.<\/p>\n\n\n\n<p>Hi\u1ec3u r\u00f5 TAM SAM SOM l\u00e0 g\u00ec gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c quy m\u00f4 th\u1ecb tr\u01b0\u1eddng v\u00e0 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y kh\u00f4ng ch\u1ec9 h\u1ed7 tr\u1ee3 l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh m\u00e0 c\u00f2n gi\u00fap t\u1ed1i \u01b0u ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn, ph\u00e2n ph\u1ed1i v\u00e0 \u0111\u1ea3m b\u1ea3o t\u1ed1i \u0111a ho\u00e1 hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n\n\n\n<p>Qua b\u00e0i vi\u1ebft tr\u00ean, Tino Group hy v\u1ecdng b\u00e0i vi\u1ebft s\u1ebd l\u00e0 ngu\u1ed3n th\u00f4ng tin h\u1eefu \u00edch khi b\u1ea1n t\u00ecm hi\u1ec3u TOM SAM SOM. \u0110\u1eebng qu\u00ean theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c b\u1ea1n nh\u00e9!<\/p>\n\n\n\n<p><strong>T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Clifford Chi. (2024, June 21). <em>TAM, SAM &amp; SOM: What Do They Mean &amp; How Do You Calculate Them?<\/em>. Blog.hubspot.com. https:\/\/blog.hubspot.com\/marketing\/tam-sam-som<\/li>\n\n\n\n<li>Chris Meabe. (2024, May 30). <em>TAM, SAM, SOM: How to Calculate Them for Your Industry. <\/em>Foundationinc.co. https:\/\/foundationinc.co\/lab\/tam-sam-som<\/li>\n\n\n\n<li>Anna Ferguson. (2024, Mar 18). <em>Market Sizing with TAM SAM SOM (with calculator). <\/em>Seerinteractive.com. https:\/\/www.seerinteractive.com\/insights\/marketing-sizing-with-tam-sam-som<\/li>\n\n\n\n<li>Casey O\u2019Connor. (2022, Oct 5). <em>TAM SAM SOM: Define Customer &amp; Revenue Opportunities. <\/em>Yesware.com. https:\/\/www.yesware.com\/blog\/tam-sam-som\/#calculate-tam-sam-som<\/li>\n<\/ol>\n\n\n\n<h2 id=\"Nh\u1eefng_c\u00e2u_h\u1ecfi_th\u01b0\u1eddng_g\u1eb7p\"><a id=\"post-7894-_pnn9ktnnv779\"><\/a><strong>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1722304482983\" class=\"rank-math-list-item\">\n<h3 id=\"S\u1ef1_kh\u00e1c_nhau_gi\u1eefa_SAM_v\u00e0_SOM_l\u00e0_g\u00ec?\"><strong>S\u1ef1 kh\u00e1c nhau gi\u1eefa SAM v\u00e0 SOM l\u00e0 g\u00ec?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>SAM l\u00e0 ph\u1ea7n th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5, c\u00f2n SOM l\u00e0 ph\u1ea7n c\u1ee7a SAM m\u00e0 b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 chi\u1ebfm l\u0129nh v\u00e0 thu h\u00fat trong th\u1ef1c t\u1ebf.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1722304487907\" class=\"rank-math-list-item\">\n<h3 id=\"T\u1ea1i_sao_SOM_l\u1ea1i_quan_tr\u1ecdng_\u0111\u1ed1i_v\u1edbi_c\u00e1c_nh\u00e0_\u0111\u1ea7u_t\u01b0?\"><strong>T\u1ea1i sao SOM l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>SOM cho th\u1ea5y kh\u1ea3 n\u0103ng th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p trong vi\u1ec7c chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea1o ra doanh thu, t\u1eeb \u0111\u00f3 gi\u00fap nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1722304494991\" class=\"rank-math-list-item\">\n<h3 id=\"C\u00f3_nh\u1eefng_ngu\u1ed3n_d\u1eef_li\u1ec7u_n\u00e0o_\u0111\u1ec3_t\u00ednh_to\u00e1n_TAM,_SAM,_SOM?\"><strong>C\u00f3 nh\u1eefng ngu\u1ed3n d\u1eef li\u1ec7u n\u00e0o \u0111\u1ec3 t\u00ednh to\u00e1n TAM, SAM, SOM?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>C\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00ednh TAM, SAM, SOM l\u00e0: b\u00e1o c\u00e1o ng\u00e0nh, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, d\u1eef li\u1ec7u th\u1ed1ng k\u00ea t\u1eeb ch\u00ednh ph\u1ee7 v\u00e0 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1722304502908\" class=\"rank-math-list-item\">\n<h3 id=\"S\u1ef1_kh\u00e1c_bi\u1ec7t_gi\u1eefa_TAM_v\u00e0_SAM_l\u00e0_g\u00ec?\"><strong>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa TAM v\u00e0 SAM l\u00e0 g\u00ec?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>TAM l\u00e0 t\u1ed5ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn, c\u00f2n SAM l\u00e0 ph\u1ea7n c\u1ee7a TAM m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 th\u1ef1c t\u1ebf.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h3 id=\"\"><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Hi\u1ec3u r\u00f5 \u201cTam Sam Som l\u00e0 g\u00ec?\u201d l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c v\u00e0 t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh. Kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, m\u00f4 h\u00ecnh n\u00e0y c\u00f2n cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":7911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7365],"tags":[7355],"class_list":["post-7894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep","tag-tu-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/7894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=7894"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/7894\/revisions"}],"predecessor-version":[{"id":114333,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/7894\/revisions\/114333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/ht_kb\/7911"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=7894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=7894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=7894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}