{"id":8795,"date":"2024-09-18T17:47:38","date_gmt":"2024-09-18T10:47:38","guid":{"rendered":"https:\/\/tino.org\/?p=8795"},"modified":"2025-06-11T12:31:37","modified_gmt":"2025-06-11T05:31:37","slug":"gia-tri-cot-loi-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/gia-tri-cot-loi-la-gi\/","title":{"rendered":"Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 g\u00ec? Kim ch\u1ec9 nam cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh kinh doanh"},"content":{"rendered":"\n\n\n<p><strong>Khi n\u00f3i v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, ch\u00fang ta kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. V\u1eady ch\u00ednh x\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o x\u00e2y d\u1ef1ng v\u00e0 b\u1ea3o v\u1ec7 nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y trong su\u1ed1t qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n? M\u1eddi b\u1ea1n c\u00f9ng Tino Group kh\u00e1m ph\u00e1 nh\u1eefng b\u00ed m\u1eadt \u1ea9n ch\u1ee9a trong kh\u00e1i ni\u1ec7m t\u01b0\u1edfng ch\u1eebng \u0111\u01a1n gi\u1ea3n nh\u01b0ng l\u1ea1i c\u00f3 s\u1ee9c m\u1ea1nh to l\u1edbn n\u00e0y nh\u00e9!<\/strong><\/p>\n\n\n\n<h2 id=\"Gi\u00e1_tr\u1ecb_c\u1ed1t_l\u00f5i_l\u00e0_g\u00ec?\"><a id=\"post-8795-_4vutznm4gttr\"><\/a><strong>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i (<strong>Core Values<\/strong>) l\u00e0 nh\u1eefng nguy\u00ean t\u1eafc, ni\u1ec1m tin v\u00e0 chu\u1ea9n m\u1ef1c n\u1ec1n t\u1ea3ng m\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c, nh\u00f3m ng\u01b0\u1eddi ho\u1eb7c c\u00e1 nh\u00e2n tu\u00e2n th\u1ee7 trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng v\u00e0 quy\u1ebft \u0111\u1ecbnh. Ch\u00fang h\u00ecnh th\u00e0nh qua th\u1eddi gian, ph\u1ea3n \u00e1nh t\u00ednh c\u00e1ch \u0111\u1eb7c tr\u01b0ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng cho h\u00e0nh vi, c\u00e1ch \u1ee9ng x\u1eed c\u0169ng nh\u01b0 quy\u1ebft \u0111\u1ecbnh trong kinh doanh. Kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n b\u1ea3n s\u1eafc \u0111\u1ed9c \u0111\u00e1o c\u1ee7a t\u1ed5 ch\u1ee9c, c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u00f2n gi\u00fap \u0111\u1ecbnh h\u00ecnh t\u1ea7m nh\u00ecn v\u00e0 ph\u01b0\u01a1ng ch\u00e2m h\u00e0nh \u0111\u1ed9ng d\u00e0i l\u00e2u cho doanh nghi\u1ec7p.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-8795-2.png\" alt=\"khai-niem-gia-tri-cot-loi\" class=\"wp-image-8798\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Kh\u00e1i ni\u1ec7m gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 id=\"\u00dd_ngh\u0129a_c\u1ee7a_gi\u00e1_tr\u1ecb_c\u1ed1t_l\u00f5i\"><a id=\"post-8795-_r4clxmedqhdr\"><\/a><strong>\u00dd ngh\u0129a c\u1ee7a gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong><\/h2>\n\n\n\n<p>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u00f3 vai tr\u00f2 x\u00e1c \u0111\u1ecbnh b\u1ea3n s\u1eafc, \u0111\u1ecbnh h\u01b0\u1edbng h\u00e0nh \u0111\u1ed9ng cho c\u00e1 nh\u00e2n, nh\u00e2n vi\u00ean v\u00e0 doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 \u00fd ngh\u0129a m\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i mang l\u1ea1i.<\/p>\n\n\n\n<h3 id=\"#1._\u0110\u1ed1i_v\u1edbi_con_ng\u01b0\u1eddi\"><a id=\"post-8795-_wch0yyuflqdd\"><\/a><strong>#1. \u0110\u1ed1i v\u1edbi con ng\u01b0\u1eddi<\/strong><\/h3>\n\n\n\n<p>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t ng\u01b0\u1eddi bao g\u1ed3m nh\u1eefng \u0111\u1ee9c t\u00ednh, nguy\u00ean t\u1eafc v\u00e0 quan \u0111i\u1ec3m m\u00e0 ng\u01b0\u1eddi \u0111\u00f3 mu\u1ed1n th\u1ec3 hi\u1ec7n th\u00f4ng qua h\u00e0nh \u0111\u1ed9ng v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh trong cu\u1ed9c s\u1ed1ng. \u0110\u00e2y l\u00e0 nh\u1eefng kh\u00eda c\u1ea1nh c\u01a1 b\u1ea3n c\u1ee7a \u0111\u1ea1o \u0111\u1ee9c v\u00e0 b\u1ea3n s\u1eafc c\u00e1 nh\u00e2n, \u0111\u1ecbnh h\u00ecnh c\u00e1ch m\u1ed7i ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u1ebf gi\u1edbi xung quanh h\u1ecd.<\/p>\n\n\n\n<p>C\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a con ng\u01b0\u1eddi bao g\u1ed3m:<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li>T\u00f4n tr\u1ecdng.<\/li>\n\n\n\n<li>Trung th\u1ef1c.<\/li>\n\n\n\n<li>T\u1ef1 k\u1ef7 lu\u1eadt.<\/li>\n\n\n\n<li>\u0110\u1ed3ng c\u1ea3m.<\/li>\n\n\n\n<li>H\u1ecdc h\u1ecfi.<\/li>\n\n\n\n<li>S\u00e1ng t\u1ea1o.<\/li>\n\n\n\n<li>Tr\u00e1ch nhi\u1ec7m.<\/li>\n\n\n\n<li>Khoan dung.<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>Nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean m\u1ed9t x\u00e3 h\u1ed9i t\u1ed1t \u0111\u1eb9p, x\u00e2y d\u1ef1ng nh\u1eefng m\u1ed1i quan h\u1ec7 ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n. C\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i nh\u00e2n v\u0103n s\u1ebd th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a to\u00e0n x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<h3 id=\"#2._\u0110\u1ed1i_v\u1edbi_nh\u00e2n_vi\u00ean\"><a id=\"post-8795-_v4kzpgbhq49\"><\/a><strong>#2. \u0110\u1ed1i v\u1edbi nh\u00e2n vi\u00ean<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi nh\u00e2n vi\u00ean, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 nh\u1eefng nguy\u00ean t\u1eafc, h\u00e0nh vi v\u00e0 \u0111\u1ee9c t\u00ednh m\u00e0 m\u1ed7i th\u00e0nh vi\u00ean trong doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u1ec1 cao, xem tr\u1ecdng. N\u00f3i c\u00e1ch kh\u00e1c, \u0111\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh v\u0103n h\u00f3a c\u1ee7a t\u1ed5 ch\u1ee9c c\u0169ng nh\u01b0 t\u00e1c \u0111\u1ed9ng v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a nh\u00e2n vi\u00ean bao g\u1ed3m:<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li>Chuy\u00ean nghi\u1ec7p.<\/li>\n\n\n\n<li>T\u1eadn t\u00e2m.<\/li>\n\n\n\n<li>\u0110o\u00e0n k\u1ebft.<\/li>\n\n\n\n<li>S\u00e1ng t\u1ea1o.<\/li>\n\n\n\n<li>H\u1ecdc h\u1ecfi.<\/li>\n\n\n\n<li>T\u00f4n tr\u1ecdng.<\/li>\n\n\n\n<li>Th\u0103ng ti\u1ebfn.<\/li>\n\n\n\n<li>T\u00edch c\u1ef1c.<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>Nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y gi\u00fap t\u1ea1o ra m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean m\u1ea1nh m\u1ebd, ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u00f3ng g\u00f3p gi\u00e1 tr\u1ecb cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-8795-3.png\" alt=\"y-nghia-cua-gia-tri-cot-loi\" class=\"wp-image-8800\" title=\"\"><figcaption class=\"wp-element-caption\"><em>\u00dd ngh\u0129a c\u1ee7a gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"#3._\u0110\u1ed1i_v\u1edbi_doanh_nghi\u1ec7p\"><a id=\"post-8795-_7klu3ih7srod\"><\/a><strong>#3. \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/strong><\/h3>\n\n\n\n<p>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i trong m\u1ed9t doanh nghi\u1ec7p l\u00e0 nh\u1eefng nguy\u00ean t\u1eafc thi\u1ebft y\u1ebfu m\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c tu\u00e2n th\u1ee7 v\u00e0 \u0111\u1ec1 cao trong l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty. \u0110\u00e2y l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t \u0111\u1ecbnh h\u00ecnh v\u0103n h\u00f3a doanh nghi\u1ec7p c\u0169ng nh\u01b0 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh khi tuy\u1ec3n d\u1ee5ng <a href=\"https:\/\/tino.vn\/blog\/quy-trinh-quan-ly-nhan-su-theo-tieu-chuan-iso-la-gi\/\" target=\"_blank\" data-type=\"post\" data-id=\"3364\" rel=\"noreferrer noopener\">nh\u00e2n s\u1ef1<\/a> cho t\u1ed5 ch\u1ee9c. Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i th\u01b0\u1eddng kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi m\u00f4i tr\u01b0\u1eddng kinh doanh hay thay \u0111\u1ed5i theo th\u1eddi gian. B\u00ean c\u1ea1nh \u0111\u00f3, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n\n\n\n<li>T\u1eadn t\u00e2m v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Minh b\u1ea1ch.<\/li>\n\n\n\n<li>S\u00e1ng t\u1ea1o.<\/li>\n\n\n\n<li>Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i.<\/li>\n\n\n\n<li>T\u1ea7m nh\u00ecn qu\u1ea3n l\u00fd.<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<p>Nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong th\u1ef1c t\u1ebf th\u00f4ng qua c\u00e1c <a href=\"https:\/\/tino.vn\/blog\/hoat-dong-kinh-doanh-la-gi\/\" target=\"_blank\" data-type=\"post\" data-id=\"6917\" rel=\"noreferrer noopener\">ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/a> c\u1ee7a doanh nghi\u1ec7p nh\u01b0 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c cho c\u1ed9ng \u0111\u1ed3ng v\u00e0 thu h\u00fat nh\u00e2n t\u00e0i gi\u1ecfi.<\/p>\n\n\n\n<h2 id=\"2_y\u1ebfu_t\u1ed1_h\u00ecnh_th\u00e0nh_gi\u00e1_tr\u1ecb_c\u1ed1t_l\u00f5i_c\u1ee7a_doanh_nghi\u1ec7p\"><a id=\"post-8795-_vnp9vupoh7hh\"><\/a><strong>2 y\u1ebfu t\u1ed1 h\u00ecnh th\u00e0nh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u1eefng ch\u1eafc, doanh nghi\u1ec7p c\u1ea7n k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa 2 y\u1ebfu t\u1ed1 kh\u00e1ch quan v\u00e0 ch\u1ee7 quan. 2 y\u1ebfu t\u1ed1 n\u00e0y b\u1ed5 tr\u1ee3 cho nhau, t\u1ea1o n\u00ean m\u1ed9t b\u1ee9c tranh to\u00e0n di\u1ec7n v\u1ec1 b\u1ea3n s\u1eafc v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<h3 id=\"Y\u1ebfu_t\u1ed1_kh\u00e1ch_quan\"><a id=\"post-8795-_bbk2tuuui33e\"><\/a><strong>Y\u1ebfu t\u1ed1 kh\u00e1ch quan<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ph\u1ea3n h\u1ed3i c\u1ee7a nh\u00e2n vi\u00ean: <\/strong>Nh\u00e2n vi\u00ean l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp tham gia v\u00e0o qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t kinh doanh, h\u1ecd hi\u1ec3u r\u00f5 nh\u1ea5t v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 t\u1ed3n t\u1ea1i v\u00e0 mong mu\u1ed1n c\u1ee7a m\u00ecnh. Vi\u1ec7c l\u1eafng nghe v\u00e0 t\u1ed5ng h\u1ee3p \u00fd ki\u1ebfn c\u1ee7a nh\u00e2n vi\u00ean gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0o th\u1ef1c s\u1ef1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi h\u1ecd.<\/li>\n\n\n\n<li><strong>K\u1ef3 v\u1ecdng v\u00e0 nhu c\u1ea7u c\u1ee7a<a href=\"https:\/\/tino.vn\/blog\/hanh-trinh-khach-hang-la-gi\/\" target=\"_blank\" data-type=\"post\" data-id=\"7859\" rel=\"noreferrer noopener\"> kh\u00e1ch h\u00e0ng<\/a><\/strong>: Kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u1eady n\u00ean, hi\u1ec3u r\u00f5 k\u1ef3 v\u1ecdng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i ph\u00f9 h\u1ee3p, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i, b\u1ec1n v\u1eefng.<\/li>\n\n\n\n<li><strong>M\u00f4i tr\u01b0\u1eddng kinh doanh: <\/strong>M\u00f4i tr\u01b0\u1eddng kinh doanh lu\u00f4n thay \u0111\u1ed5i v\u00e0 \u0111\u1eb7t ra nh\u1eefng y\u00eau c\u1ea7u m\u1edbi. Doanh nghi\u1ec7p c\u1ea7n linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-8795-4.png\" alt=\"cac-yeu-to-hinh-thanh-gia-tri-cot-loi-cua-doanh-nghiep\" class=\"wp-image-8802\" title=\"\"><figcaption class=\"wp-element-caption\"><em>C\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh th\u00e0nh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"Y\u1ebfu_t\u1ed1_ch\u1ee7_quan\"><a id=\"post-8795-_w2x0a2p4t39l\"><\/a><strong>Y\u1ebfu t\u1ed1 ch\u1ee7 quan<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean trong, mang t\u00ednh ch\u1ee7 quan v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p:<\/strong> T\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh l\u00e0 nh\u1eefng m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u00e0 h\u1ed7 tr\u1ee3 cho vi\u1ec7c th\u1ef1c hi\u1ec7n t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh n\u00e0y.<\/li>\n\n\n\n<li><strong>Gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n c\u1ee7a nh\u00e0 l\u00e3nh \u0111\u1ea1o:<\/strong> Nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh v\u0103n h\u00f3a doanh nghi\u1ec7p. Nh\u1eefng gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a t\u1ed5 ch\u1ee9c.<\/li>\n\n\n\n<li><strong>Gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i:<\/strong> Doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t x\u00e3 h\u1ed9i nh\u1ea5t \u0111\u1ecbnh v\u00e0 c\u1ea7n ph\u1ea3i c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi c\u1ed9ng \u0111\u1ed3ng. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u1eefng gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn c\u0169ng l\u00e0 ph\u1ea7n quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"V\u00ed_d\u1ee5_th\u1ef1c_t\u1ebf_v\u1ec1_gi\u00e1_tr\u1ecb_c\u1ed1t_l\u00f5i\"><a id=\"post-8795-_th1vm0dyex6i\"><\/a><strong>V\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong><\/h2>\n\n\n\n<h3 id=\"Google_(Alphabet)\"><a id=\"post-8795-_fiv6ihvmshpv\"><\/a><strong>Google (Alphabet)<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/tino.vn\/blog\/google-business-la-gi\/\" target=\"_blank\" data-type=\"post\" data-id=\"4803\" rel=\"noreferrer noopener\">Google <\/a>hi\u1ec7n l\u00e0 c\u00f4ng ty con c\u1ee7a Alphabet Inc. &#8211; m\u1ed9t trong nh\u1eefng c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. \u0110\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn, Google \u0111\u00e3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng sang nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nh\u01b0 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y, ph\u1ea7n c\u1ee9ng, ph\u1ea7n m\u1ec1m v\u00e0 d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn. V\u1edbi tri\u1ebft l\u00fd &#8220;T\u1eadp trung v\u00e0o ng\u01b0\u1eddi d\u00f9ng, m\u1ecdi th\u1ee9 kh\u00e1c s\u1ebd theo sau&#8221;, Google \u0111\u00e3 x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t \u0111\u1ebf ch\u1ebf c\u00f4ng ngh\u1ec7 kh\u1ed5ng l\u1ed3 v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng c\u1ee7a h\u00e0ng t\u1ef7 ng\u01b0\u1eddi tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00f4n tr\u1ecdng ng\u01b0\u1eddi d\u00f9ng: <\/strong>Google \u01b0u ti\u00ean \u0111\u1eb7t ng\u01b0\u1eddi d\u00f9ng l\u00ean h\u00e0ng \u0111\u1ea7u, cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t nh\u1ea5t v\u00e0 b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 qua c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a Google, nh\u01b0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, Gmail, YouTube, Android,&#8230; \u0111\u1ec1u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi m\u1ee5c ti\u00eau mang \u0111\u1ebfn s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 hi\u1ec7u qu\u1ea3 cho ng\u01b0\u1eddi d\u00f9ng.<\/li>\n\n\n\n<li><strong>T\u00f4n tr\u1ecdng c\u01a1 h\u1ed9i:<\/strong> Google khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o v\u00e0 th\u00fac \u0111\u1ea9y c\u00f4ng ty ph\u00e1t tri\u1ec3n. V\u0103n h\u00f3a l\u00e0m vi\u1ec7c t\u1ea1i Google n\u1ed5i ti\u1ebfng v\u1edbi s\u1ef1 t\u1ef1 do, linh ho\u1ea1t, cho ph\u00e9p nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c t\u1ef1 do kh\u00e1m ph\u00e1 v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi.<\/li>\n\n\n\n<li><strong>T\u00f4n tr\u1ecdng l\u1eabn nhau: <\/strong>Google nu\u00f4i d\u01b0\u1ee1ng v\u0103n h\u00f3a h\u1ee3p t\u00e1c, giao ti\u1ebfp m\u1edf v\u00e0 h\u1ed7 tr\u1ee3 gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m, b\u1ea5t k\u1ec3 v\u1ecb tr\u00ed ho\u1eb7c xu\u1ea5t th\u00e2n c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 c\u00e1ch gi\u00fap Google t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c th\u00e2n thi\u1ec7n, n\u0103ng \u0111\u1ed9ng, n\u01a1i m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 c\u01a1 h\u1ed9i \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn, ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"Apple\"><a id=\"post-8795-_s5bgypkboovn\"><\/a><strong>Apple<\/strong><\/h3>\n\n\n\n<p>Apple l\u00e0 c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111a qu\u1ed1c gia n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft k\u1ebf \u0111\u1eb9p m\u1eaft, ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng m\u01b0\u1ee3t m\u00e0. T\u1eeb chi\u1ebfc Macbook \u0111\u1ea7u ti\u00ean cho \u0111\u1ebfn iPhone, iPad v\u00e0 Apple Watch c\u1ee7a Apple lu\u00f4n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi y\u00eau th\u00edch.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u1ec5 ti\u1ebfp c\u1eadn: <\/strong>Apple thi\u1ebft k\u1ebf c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 \u0111\u1ed1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ec3 c\u1ea3 ng\u01b0\u1eddi khuy\u1ebft t\u1eadt. Gi\u00e1 tr\u1ecb n\u00e0y th\u1ec3 hi\u1ec7n qua c\u00e1c t\u00ednh n\u0103ng tr\u1ee3 n\u0103ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Apple, gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 thu\u1eadn ti\u1ec7n.<\/li>\n\n\n\n<li><strong>Gi\u00e1o d\u1ee5c: <\/strong>Apple h\u1ed7 tr\u1ee3 v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u00e1o d\u1ee5c \u0111\u1ec3 ng\u01b0\u1eddi h\u1ecdc ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi c\u00f4ng ngh\u1ec7. C\u00f4ng ty \u0111\u00e3 ph\u00e1t tri\u1ec3n nhi\u1ec1u \u1ee9ng d\u1ee5ng v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc t\u1eadp d\u00e0nh cho gi\u00e1o vi\u00ean, h\u1ecdc sinh, gi\u00fap h\u1ecd t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00f4ng ngh\u1ec7 trong qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp.<\/li>\n\n\n\n<li><strong>M\u00f4i tr\u01b0\u1eddng: <\/strong>Apple nh\u1ea5n m\u1ea1nh vi\u1ec7c gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c s\u00e1ng ki\u1ebfn n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o, t\u00e1i ch\u1ebf. C\u00f4ng ty \u0111\u00e3 \u0111\u1eb7t ra nhi\u1ec1u m\u1ee5c ti\u00eau v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 \u0111ang kh\u00f4ng ng\u1eebng n\u1ed7 l\u1ef1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3.<\/li>\n\n\n\n<li><strong>Ho\u00e0 nh\u1eadp v\u00e0 \u0111a d\u1ea1ng: <\/strong>Apple ph\u1ea5n \u0111\u1ea5u t\u1ea1o ra m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng ho\u00e0 nh\u1eadp v\u00e0 \u0111a d\u1ea1ng. Ngh\u0129a l\u00e0 d\u00f9 b\u1ea1n thu\u1ed9c qu\u1ed1c gia, d\u00e2n t\u1ed9c hay m\u00e0u da n\u00e0o, b\u1ea1n \u0111\u1ec1u c\u00f3 c\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c t\u1ea1i Apple. \u0110\u00e2y l\u00e0 c\u00e1ch gi\u00fap c\u00f4ng ty t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/li>\n\n\n\n<li><strong>Quy\u1ec1n ri\u00eang t\u01b0: <\/strong>Apple \u01b0u ti\u00ean quy\u1ec1n ri\u00eang t\u01b0, b\u1ea3o m\u1eadt d\u1eef li\u1ec7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 v\u1edbi t\u00e2m l\u00fd b\u1ea3o m\u1eadt. Nh\u1edd \u0111\u00f3, Apple \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c tin c\u1eady nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-8795-5.png\" alt=\"gia-tri-cot-loi-cua-apple\" class=\"wp-image-8804\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a Apple<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"Patagonia\"><a id=\"post-8795-_ath7qio9e04m\"><\/a><strong>Patagonia<\/strong><\/h3>\n\n\n\n<p>Patagonia l\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ngo\u00e0i tr\u1eddi ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1973, Patagonia \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t trong c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng y\u00eau thi\u00ean nhi\u00ean.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t: <\/strong>C\u00f4ng ty cam k\u1ebft t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, b\u1ec1n b\u1ec9 v\u00e0 \u0111a n\u0103ng nh\u01b0ng v\u1eabn th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Patagonia l\u00e0m t\u1eeb c\u00e1c v\u1eadt li\u1ec7u b\u1ec1n v\u1eefng v\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 s\u1eed d\u1ee5ng trong th\u1eddi gian d\u00e0i.<\/li>\n\n\n\n<li><strong>Kh\u00f4ng g\u00e2y h\u1ea1i kh\u00f4ng c\u1ea7n thi\u1ebft:<\/strong> Patagonia h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau gi\u1ea3m s\u1ef1 g\u00e2y h\u1ea1i \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng. Th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng v\u1eadt li\u1ec7u b\u1ec1n v\u1eefng, quy tr\u00ecnh s\u1ea3n xu\u1ea5t nghi\u00eam ng\u1eb7t \u0111\u1ec3 kh\u00f4ng g\u00e2y \u00f4 nhi\u1ec5m. C\u00f4ng ty \u0111\u00e3 \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u v\u00e0o c\u00e1c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng.<\/li>\n\n\n\n<li><strong>S\u1eed d\u1ee5ng kinh doanh \u0111\u1ec3 b\u1ea3o v\u1ec7 thi\u00ean nhi\u00ean: <\/strong>C\u00f4ng ty t\u00edch c\u1ef1c h\u1ed7 tr\u1ee3 nh\u1eefng s\u00e1ng ki\u1ebfn m\u00f4i tr\u01b0\u1eddng v\u00e0 quy\u00ean t\u1eb7ng m\u1ed9t ph\u1ea7n l\u1ee3i nhu\u1eadn cho c\u00e1c n\u1ed7 l\u1ef1c b\u1ea3o t\u1ed3n. Patagonia \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong c\u00e1c c\u00f4ng ty ti\u00ean phong trong vi\u1ec7c s\u1eed d\u1ee5ng kinh doanh \u0111\u1ec3 t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i t\u00edch c\u1ef1c cho m\u00f4i tr\u01b0\u1eddng.<\/li>\n\n\n\n<li><strong>Kh\u00f4ng b\u1ecb r\u00e0ng bu\u1ed9c b\u1edfi quy \u01b0\u1edbc:<\/strong> Patagonia th\u00e1ch th\u1ee9c hi\u1ec7n tr\u1ea1ng, khuy\u1ebfn kh\u00edch \u0111\u1ed5i m\u1edbi v\u00e0 ch\u1ea5p nh\u1eadn c\u00e1c gi\u1ea3i ph\u00e1p phi truy\u1ec1n th\u1ed1ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. C\u00f4ng ty lu\u00f4n s\u1eb5n s\u00e0ng th\u1eed nghi\u1ec7m nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi v\u00e0 kh\u00f4ng ng\u1ea1i ph\u00e1 v\u1ee1 c\u00e1c quy t\u1eafc truy\u1ec1n th\u1ed1ng.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"Unilever\"><a id=\"post-8795-_6pnpa5qd2ly4\"><\/a><strong>Unilever<\/strong><\/h3>\n\n\n\n<p>Unilever l\u00e0 t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng, bao g\u1ed3m: th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng, m\u1ef9 ph\u1ea9m v\u00e0 \u0111\u1ed3 d\u00f9ng gia d\u1ee5ng. V\u1edbi h\u00e0ng tr\u0103m th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, Unilever \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty h\u00e0ng ti\u00eau d\u00f9ng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Li\u00eam ch\u00ednh: <\/strong>Unilever nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng nh\u1eefng h\u00e0nh \u0111\u1ed9ng trung th\u1ef1c, minh b\u1ea1ch v\u00e0 c\u00f4ng b\u1eb1ng trong m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a c\u00e1c giao d\u1ecbch kinh doanh. Nh\u1edd \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 c\u1ed9ng \u0111\u1ed3ng.<\/li>\n\n\n\n<li><strong>T\u00f4n tr\u1ecdng:<\/strong> C\u00f4ng ty ch\u00fa tr\u1ecdng nh\u1eefng quan \u0111i\u1ec3m, kinh nghi\u1ec7m v\u00e0 xu\u1ea5t th\u00e2n c\u1ee7a nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c \u0111a d\u1ea1ng, h\u00f2a nh\u1eadp &#8211; n\u01a1i m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng v\u00e0 c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n.<\/li>\n\n\n\n<li><strong>Tr\u00e1ch nhi\u1ec7m:<\/strong> Unilever cam k\u1ebft ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u00ecnh \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 m\u00f4i tr\u01b0\u1eddng s\u1ed1ng. C\u00f4ng ty \u0111\u1eb7t ra nhi\u1ec1u m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, kh\u00f4ng ng\u1eebng n\u1ed7 l\u1ef1c \u0111\u1ec3 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i.<\/li>\n\n\n\n<li><strong>Ti\u00ean phong:<\/strong> Unilever khuy\u1ebfn kh\u00edch \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o v\u00e0 t\u01b0 duy h\u01b0\u1edbng \u0111\u1ebfn t\u01b0\u01a1ng lai. C\u00f4ng ty lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng gi\u1ea3i ph\u00e1p m\u1edbi \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, quy tr\u00ecnh v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/li>\n\n\n\n<li><strong>T\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn x\u00e3 h\u1ed9i: <\/strong>Unilever h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c \u0111\u00edch t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t t\u00edch c\u1ef1c tr\u00ean th\u1ebf gi\u1edbi th\u00f4ng qua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 th\u1ef1c ti\u1ec5n kinh doanh c\u1ee7a m\u00ecnh. C\u00f4ng ty \u0111\u00e3 h\u1ed7 tr\u1ee3 nhi\u1ec1u d\u1ef1 \u00e1n x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c s\u1ee9c kh\u1ecfe v\u00e0 gi\u00e1o d\u1ee5c.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"C\u00e1ch_x\u00e2y_d\u1ef1ng_v\u00e0_b\u1ea3o_v\u1ec7_gi\u00e1_tr\u1ecb_c\u1ed1t_l\u00f5i_c\u1ee7a_doanh_nghi\u1ec7p\"><a id=\"post-8795-_urdgtstgq2gw\"><\/a><strong>C\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 b\u1ea3o v\u1ec7 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h2>\n\n\n\n<h3 id=\"X\u00e1c_\u0111\u1ecbnh_r\u00f5_gi\u00e1_tr\u1ecb_c\u1ed1t_l\u00f5i_t\u1eeb_ban_\u0111\u1ea7u\"><a id=\"post-8795-_itvok9yvdjjs\"><\/a><strong>X\u00e1c \u0111\u1ecbnh r\u00f5 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i t\u1eeb ban \u0111\u1ea7u<\/strong><\/h3>\n\n\n\n<p>Doanh nghi\u1ec7p c\u1ea7n th\u1ea5u hi\u1ec3u m\u1ee5c ti\u00eau, s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i ph\u00f9 h\u1ee3p. Vi\u1ec7c n\u00e0y c\u1ea7n s\u1ef1 tham gia c\u1ee7a c\u1ea3 l\u00e3nh \u0111\u1ea1o v\u00e0 nh\u00e2n vi\u00ean, \u0111\u1ea3m b\u1ea3o c\u00e1c gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh mong mu\u1ed1n c\u1ee7a doanh nghi\u1ec7p m\u00e0 c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n<h3 id=\"Truy\u1ec1n_\u0111\u1ea1t_v\u00e0_ph\u1ed5_bi\u1ebfn_gi\u00e1_tr\u1ecb_c\u1ed1t_l\u00f5i\"><a id=\"post-8795-_w34g8yu49hue\"><\/a><strong>Truy\u1ec1n \u0111\u1ea1t v\u00e0 ph\u1ed5 bi\u1ebfn gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong><\/h3>\n\n\n\n<p>Sau khi x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, doanh nghi\u1ec7p c\u1ea7n th\u01b0\u1eddng xuy\u00ean truy\u1ec1n t\u1ea3i \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c. S\u1ef1 th\u1ea5u hi\u1ec3u v\u00e0 cam k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ed1i v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y s\u1ebd t\u1ea1o n\u00ean m\u1ed9t v\u0103n h\u00f3a doanh nghi\u1ec7p v\u1eefng m\u1ea1nh, h\u01b0\u1edbng m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn m\u1ee5c ti\u00eau chung.<\/p>\n\n\n\n<h3 id=\"\u00c1p_d\u1ee5ng_gi\u00e1_tr\u1ecb_c\u1ed1t_l\u00f5i_v\u00e0o_th\u1ef1c_ti\u1ec5n\"><a id=\"post-8795-_mfwv5ay907z7\"><\/a><strong>\u00c1p d\u1ee5ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0o th\u1ef1c ti\u1ec5n<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ec3 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc, doanh nghi\u1ec7p c\u1ea7n bi\u1ebfn ch\u00fang th\u00e0nh h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 trong c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y. \u0110\u00f3 c\u00f3 th\u1ec3 th\u00f4ng qua vi\u1ec7c tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean, x\u00e2y d\u1ef1ng quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng theo nh\u1eefng nguy\u00ean t\u1eafc \u0111\u00e3 x\u00e1c \u0111\u1ecbnh.<\/p>\n\n\n\n<h3 id=\"Li\u00ean_t\u1ee5c_\u0111\u00e1nh_gi\u00e1_v\u00e0_\u0111i\u1ec1u_ch\u1ec9nh\"><a id=\"post-8795-_v5cj6xuqgd2q\"><\/a><strong>Li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/strong><\/h3>\n\n\n\n<p>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u00fang v\u1eabn ph\u00f9 h\u1ee3p v\u00e0 ph\u1ea3n \u00e1nh \u0111\u00fang m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu c\u1ea7n thi\u1ebft, doanh nghi\u1ec7p n\u00ean \u0111i\u1ec1u ch\u1ec9nh ho\u1eb7c c\u1eadp nh\u1eadt c\u00e1c gi\u00e1 tr\u1ecb n\u00e0y \u0111\u1ec3 duy tr\u00ec s\u1ef1 g\u1eafn k\u1ebft v\u00e0 hi\u1ec7u qu\u1ea3 trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2025\/06\/word-image-8795-6.png\" alt=\"cach-xay-dung-va-bao-ve-gia-tri-cot-loi-cua-doanh-nghiep\" class=\"wp-image-8806\" title=\"\"><figcaption class=\"wp-element-caption\"><em>C\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 b\u1ea3o v\u1ec7 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n \u0111\u1ecbnh h\u01b0\u1edbng m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. Ch\u00fang \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau, bao g\u1ed3m t\u1ea7m nh\u00ecn c\u1ee7a l\u00e3nh \u0111\u1ea1o, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 mong mu\u1ed1n c\u1ee7a nh\u00e2n vi\u00ean. \u0110\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 b\u1ea3o v\u1ec7 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, doanh nghi\u1ec7p c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ed3ng thu\u1eadn, truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n<p>H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c b\u1ea1n nh\u00e9!<\/p>\n\n\n\n<p><strong>T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Hanne Keiling. (2024, August 14). <em>Core Values in the Workplace: 80 Powerful Examples. <\/em>Indeed.com. https:\/\/www.indeed.com\/career-advice\/career-development\/core-values<\/li>\n\n\n\n<li>Firstup. (2024, May 14). <em>Communicating company core values: Definition, examples, and why it matters<\/em>. Firstup.io. https:\/\/firstup.io\/blog\/communicating-company-core-values<\/li>\n\n\n\n<li>Kellie Wong. (2024, February 20). <em>Company core values: 25 inspiring examples. <\/em>Achievers.com. https:\/\/www.achievers.com\/blog\/company-core-value-examples\/<\/li>\n\n\n\n<li>1c.com. <em>What are core values? Meaning, principles and effective applications. <\/em>1c.com.vn. https:\/\/1c.com.vn\/en\/news\/gia-tri-cot-loi<\/li>\n\n\n\n<li>Pace Institute of Management. <em>GI\u00c1 TR\u1eca C\u1ed0T L\u00d5I L\u00c0 G\u00cc? X\u00c2Y D\u1ef0NG GI\u00c1 TR\u1eca C\u1ed0T L\u00d5I C\u1ee6A DOANH NGHI\u1ec6P. <\/em>Pace.edu.vn. https:\/\/www.pace.edu.vn\/tin-kho-tri-thuc\/gia-tri-cot-loi-la-gi.<\/li>\n<\/ol>\n\n\n\n<h2 id=\"Nh\u1eefng_c\u00e2u_h\u1ecfi_th\u01b0\u1eddng_g\u1eb7p\"><a id=\"post-8795-_bcmkazyx1pt0\"><\/a><strong>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1726453423663\" class=\"rank-math-list-item\">\n<h3 id=\"Gi\u00e1_tr\u1ecb_c\u1ed1t_l\u00f5i_c\u00f3_th\u1ec3_thay_\u0111\u1ed5i_theo_th\u1eddi_gian_kh\u00f4ng?\"><strong>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1eddi gian kh\u00f4ng?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>C\u00f3! Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ho\u1eb7c c\u1eadp nh\u1eadt \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 thay \u0111\u1ed5i c\u1ee7a doanh nghi\u1ec7p, mi\u1ec5n l\u00e0 v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c t\u00ednh nh\u1ea5t qu\u00e1n v\u1edbi t\u1ea7m nh\u00ecn c\u0169ng nh\u01b0 s\u1ee9 m\u1ec7nh.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1726453428381\" class=\"rank-math-list-item\">\n<h3 id=\"Gi\u00e1_tr\u1ecb_c\u1ed1t_l\u00f5i_\u1ea3nh_h\u01b0\u1edfng_\u0111\u1ebfn_v\u0103n_h\u00f3a_doanh_nghi\u1ec7p_nh\u01b0_th\u1ebf_n\u00e0o?\"><strong>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn v\u0103n h\u00f3a doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ecbnh h\u00ecnh v\u0103n h\u00f3a doanh nghi\u1ec7p, gi\u00fap x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c d\u1ef1a tr\u00ean nh\u1eefng nguy\u00ean t\u1eafc chung, t\u1ea1o n\u00ean s\u1ef1 th\u1ed1ng nh\u1ea5t v\u00e0 \u0111\u1ed3ng thu\u1eadn trong t\u1ed5 ch\u1ee9c.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1726453435547\" class=\"rank-math-list-item\">\n<h3 id=\"Gi\u00e1_tr\u1ecb_c\u1ed1t_l\u00f5i_c\u00f3_n\u00ean_\u0111\u01b0\u1ee3c_c\u00f4ng_khai_kh\u00f4ng?\"><strong>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u00f3 n\u00ean \u0111\u01b0\u1ee3c c\u00f4ng khai kh\u00f4ng?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>C\u00f3! C\u00f4ng khai gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i gi\u00fap kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 c\u1ed9ng \u0111\u1ed3ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 doanh nghi\u1ec7p, t\u1ea1o d\u1ef1ng ni\u1ec1m tin, s\u1ef1 minh b\u1ea1ch trong ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1726453443615\" class=\"rank-math-list-item\">\n<h3 id=\"Gi\u00e1_tr\u1ecb_c\u1ed1t_l\u00f5i_\u1ea3nh_h\u01b0\u1edfng_\u0111\u1ebfn_quy\u1ebft_\u0111\u1ecbnh_kinh_doanh_nh\u01b0_th\u1ebf_n\u00e0o?\"><strong>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh kinh doanh nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ecbnh h\u01b0\u1edbng cho c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh th\u00f4ng qua vi\u1ec7c cung c\u1ea5p b\u1ed9 quy t\u1eafc gi\u00fap doanh nghi\u1ec7p h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 m\u1ee5c ti\u00eau l\u00e2u d\u00e0i.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h3 id=\"\"><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Khi n\u00f3i v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, ch\u00fang ta kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. V\u1eady ch\u00ednh x\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o x\u00e2y d\u1ef1ng v\u00e0 b\u1ea3o v\u1ec7 nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y trong su\u1ed1t qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n? M\u1eddi b\u1ea1n c\u00f9ng Tino Group [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":8814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7365],"tags":[7355],"class_list":["post-8795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep","tag-tu-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/8795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=8795"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/8795\/revisions"}],"predecessor-version":[{"id":114396,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/8795\/revisions\/114396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/ht_kb\/8814"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=8795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=8795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=8795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}