{"id":89231,"date":"2024-03-27T17:06:53","date_gmt":"2024-03-27T10:06:53","guid":{"rendered":"https:\/\/wiki.tino.org\/?p=89231"},"modified":"2025-06-11T16:08:39","modified_gmt":"2025-06-11T09:08:39","slug":"eat-la-gi","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/eat-la-gi\/","title":{"rendered":"EAT l\u00e0 g\u00ec? T\u1ea1i sao EAT l\u1ea1i quan tr\u1ecdng trong SEO?"},"content":{"rendered":"\n<p><strong>Trong th\u1ebf gi\u1edbi <a href=\"https:\/\/tino.vn\/blog\/seo-la-gi\/\" target=\"_blank\" data-type=\"post\" data-id=\"16068\" rel=\"noreferrer noopener\">SEO<\/a> \u0111\u1ea7y c\u1ea1nh tranh, vi\u1ec7c s\u1edf h\u1eefu n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng. Tuy nhi\u00ean, ch\u1ec9 c\u00f3 n\u1ed9i dung t\u1ed1t th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7. Google c\u00f2n s\u1eed d\u1ee5ng m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 tin c\u1eady v\u00e0 chuy\u00ean m\u00f4n c\u1ee7a trang web, \u0111\u00f3 ch\u00ednh l\u00e0 EAT. V\u1eady c\u1ee5 th\u1ec3 EAT l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng c\u1ee7a EAT \u0111\u1ed1i v\u1edbi SEO nh\u01b0 th\u1ebf n\u00e0o? C\u00e1c b\u1ea1n h\u00e3y c\u00f9ng TinoHost t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/strong><\/p>\n\n\n\n<h2 id=\"EAT_l\u00e0_g\u00ec?_\"><a id=\"post-89231-_fw4ycgo3g0yb\"><\/a><strong>EAT l\u00e0 g\u00ec? <\/strong><\/h2>\n\n\n\n<h3 id=\"\u0110\u1ecbnh_ngh\u0129a_EAT\"><a id=\"post-89231-_cqnu3zb0uuyn\"><\/a><strong>\u0110\u1ecbnh ngh\u0129a EAT<\/strong><\/h3>\n\n\n\n<p>EAT l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expertise (Chuy\u00ean m\u00f4n)<\/li>\n\n\n\n<li>Authoritativeness (Th\u1ea9m quy\u1ec1n)<\/li>\n\n\n\n<li>Trustworthiness (\u0110\u1ed9 tin c\u1eady)<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u00e2y l\u00e0 h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung \u0111\u01b0\u1ee3c Google s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 tin c\u1eady v\u00e0 chuy\u00ean m\u00f4n c\u1ee7a trang web.<\/p>\n\n\n\n<p>EAT l\u1ea7n \u0111\u1ea7u xu\u1ea5t hi\u1ec7n trong <a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google\u2019s Search Quality Rater Guidelines<\/a> v\u00e0o n\u0103m 2014 &#8211; m\u1ed9t t\u00e0i li\u1ec7u tr\u1ef1c tuy\u1ebfn g\u1ed3m 168 trang \u0111\u01b0\u1ee3c Google xu\u1ea5t b\u1ea3n \u0111\u1ec3 gi\u00fap nh\u1eefng ng\u01b0\u1eddi l\u00e0m SEO hi\u1ec3u nh\u1eefng g\u00ec Google t\u00ecm ki\u1ebfm tr\u00ean m\u1ed9t trang web. Sau \u0111\u00f3, EAT d\u1ea7n d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng nh\u1ea5t c\u1ee7a SEO.H\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 n\u00e0y \u0111\u00f3ng vai tr\u00f2 \u0111\u1eb7c bi\u1ec7t trong thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng c\u1ee7a Google, \u1ea3nh h\u01b0\u1edfng gi\u00e1n ti\u1ebfp \u0111\u1ebfn th\u1ee9 h\u1ea1ng c\u1ee7a website trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/03\/eat-la-gi-1.webp\" alt=\"eat-la-gi\" class=\"wp-image-89242\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/03\/eat-la-gi-1.webp 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/03\/eat-la-gi-1-300x161.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">EAT l\u00e0 g\u00ec? <\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"Chi_ti\u1ebft_v\u1ec1_c\u00e1c_y\u1ebfu_t\u1ed1_trong_h\u1ec7_th\u1ed1ng_EAT\"><a id=\"post-89231-_bbw9ob7ga1eb\"><\/a><strong>Chi ti\u1ebft v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 trong h\u1ec7 th\u1ed1ng EAT<\/strong><\/h3>\n\n\n\n<h4 id=\"Expertise_(Chuy\u00ean_m\u00f4n)\"><a id=\"post-89231-_1w8mul1knqoz\"><\/a><strong>Expertise (Chuy\u00ean m\u00f4n)<\/strong><\/h4>\n\n\n\n<p>Chuy\u00ean m\u00f4n y\u00eau c\u1ea7u b\u1ea1n ph\u1ea3i c\u00f3 \u0111\u1ee7 tr\u00ecnh \u0111\u1ed9 \u0111\u1ec3 chia s\u1ebb v\u1ec1 m\u1ed9t l\u0129nh v\u1ef1c. Trong h\u1ec7 th\u1ed1ng EAT, chuy\u00ean m\u00f4n l\u00e0 m\u1ee9c \u0111\u1ed9 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng c\u1ee7a t\u00e1c gi\u1ea3 ho\u1eb7c trang web trong l\u0129nh v\u1ef1c li\u00ean quan. \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc, h\u1ecd c\u00f3 xu h\u01b0\u1edbng \u0111\u00e1nh gi\u00e1 ng\u01b0\u1eddi cung c\u1ea5p n\u1ed9i dung h\u01a1n ch\u00ednh n\u1ed9i dung \u0111\u00f3 v\u00e0 Google c\u0169ng mu\u1ed1n t\u00ecm ki\u1ebfm n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi m\u1ed9t chuy\u00ean gia v\u1ec1 ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>C\u00e1c y\u1ebfu t\u1ed1 \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n v\u00e0 kinh nghi\u1ec7m c\u1ee7a t\u00e1c gi\u1ea3.<\/li>\n\n\n\n<li>T\u00e1c gi\u1ea3 c\u00f3 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn b\u1edfi c\u1ed9ng \u0111\u1ed3ng trong l\u0129nh v\u1ef1c li\u00ean quan hay kh\u00f4ng.<\/li>\n\n\n\n<li>N\u1ed9i dung \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y c\u00f3 ch\u00ednh x\u00e1c, c\u1eadp nh\u1eadt v\u00e0 \u0111\u1ea7y \u0111\u1ee7 hay kh\u00f4ng.<\/li>\n\n\n\n<li>N\u1ed9i dung c\u00f3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch khoa h\u1ecdc, logic v\u00e0 d\u1ec5 hi\u1ec3u hay kh\u00f4ng.<\/li>\n<\/ul>\n\n\n\n<p>Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u1ec1 YMYL (Your Money or Your Life) (ch\u1ee7 \u0111\u1ec1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u1ea1nh ph\u00fac, s\u1ee9c kh\u1ecfe, s\u1ef1 \u1ed5n \u0111\u1ecbnh t\u00e0i ch\u00ednh ho\u1eb7c s\u1ef1 an to\u00e0n trong t\u01b0\u01a1ng lai c\u1ee7a m\u1ed9t ng\u01b0\u1eddi), Google s\u1ebd \u0111\u00e1nh gi\u00e1 cao c\u00e1i g\u1ecdi l\u00e0 \u201ceveryday expertise\u201d (chuy\u00ean m\u00f4n h\u1eb1ng ng\u00e0y). V\u00ed d\u1ee5 v\u1edbi truy v\u1ea5n \u201cc\u1ea3m gi\u00e1c b\u1ecb ung th\u01b0 nh\u01b0 th\u1ebf n\u00e0o?\u201d. M\u1ed9t ng\u01b0\u1eddi \u0111ang s\u1ed1ng chung v\u1edbi c\u0103n b\u1ec7nh n\u00e0y s\u1ebd tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi t\u1ed1t h\u01a1n l\u00e0 m\u1ed9t b\u00e1c s\u0129 c\u00f3 tr\u00ecnh \u0111\u1ed9 v\u00e0 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/03\/eat-la-gi-2.webp\" alt=\"cac-yeu-to-trong-he-thong-eat\" class=\"wp-image-89243\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/03\/eat-la-gi-2.webp 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/03\/eat-la-gi-2-300x161.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">C\u00e1c y\u1ebfu t\u1ed1 trong h\u1ec7 th\u1ed1ng EAT<\/figcaption><\/figure>\n<\/div>\n\n\n<h4 id=\"Authoritativeness_(Th\u1ea9m_quy\u1ec1n)\"><a id=\"post-89231-_k7ifqmluu0nk\"><\/a><strong>Authoritativeness (Th\u1ea9m quy\u1ec1n)<\/strong><\/h4>\n\n\n\n<p>Authoritativeness (Th\u1ea9m quy\u1ec1n) l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i ti\u1ebfp theo c\u1ee7a h\u1ec7 th\u1ed1ng EAT \u0111\u01b0\u1ee3c Google s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a trang web. Th\u1ea9m quy\u1ec1n th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 uy t\u00edn v\u00e0 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn c\u1ee7a trang web trong c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n<p>C\u00e1c y\u1ebfu t\u1ed1 \u0111\u00e1nh gi\u00e1 th\u1ea9m quy\u1ec1n bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng <a href=\"https:\/\/tino.vn\/blog\/backlink-la-gi\/\" target=\"_blank\" data-type=\"post\" data-id=\"68431\" rel=\"noreferrer noopener\">backlink <\/a>t\u1eeb c\u00e1c trang web uy t\u00edn l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u1ea9m quy\u1ec1n. Google s\u1ebd xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 \u0111\u1ed9 tin c\u1eady c\u1ee7a trang web backlink, s\u1ef1 li\u00ean quan c\u1ee7a backlink v\u1edbi n\u1ed9i dung trang web v\u00e0 anchor text c\u1ee7a backlink.<\/li>\n\n\n\n<li>Vi\u1ec7c \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u b\u1edfi c\u00e1c trang web tin t\u1ee9c uy t\u00edn ho\u1eb7c c\u00e1c t\u1ed5 ch\u1ee9c chuy\u00ean ng\u00e0nh c\u00f3 th\u1ec3 gi\u00fap t\u0103ng c\u01b0\u1eddng th\u1ea9m quy\u1ec1n cho trang web c\u1ee7a b\u1ea1n,<\/li>\n\n\n\n<li>M\u1ee9c \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a trang web tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ea9m quy\u1ec1n. Google s\u1ebd xem x\u00e9t s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi n\u1ed9i dung trang web tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n\n\n\n<p>Trang web c\u00f3 th\u1ea9m quy\u1ec1n cao s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng cao h\u01a1n cho c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan. V\u00ed d\u1ee5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wikipedia: <\/strong>M\u1ed9t ngu\u1ed3n th\u00f4ng tin t\u1ed1t \u0111\u01b0\u1ee3c Google \u0111\u1ec1 xu\u1ea5t<\/li>\n\n\n\n<li><strong>Amazon: <\/strong>Nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn d\u00e0nh cho ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u<\/li>\n\n\n\n<li><strong>WebMD: <\/strong>Ngu\u1ed3n th\u00f4ng tin v\u00e0 tin t\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 y t\u1ebf h\u00e0ng \u0111\u1ea7u<\/li>\n<\/ul>\n\n\n\n<p>Ngo\u00e0i ra, th\u1ea9m quy\u1ec1n c\u0169ng c\u00f3 th\u1ec3 gi\u00fap t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho website.<\/p>\n\n\n\n<h4 id=\"Trustworthiness_(\u0110\u1ed9_tin_c\u1eady)\"><a id=\"post-89231-_rj3bq9tkiyyf\"><\/a><strong>Trustworthiness (\u0110\u1ed9 tin c\u1eady)<\/strong><\/h4>\n\n\n\n<p>\u0110\u1ed9 tin c\u1eady th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 tin c\u1eady c\u1ee7a trang web v\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c cung c\u1ea5p. C\u00e1c y\u1ebfu t\u1ed1 \u0111\u00e1nh gi\u00e1 bao g\u1ed3m:<\/p>\n\n\n\n<p>Th\u00f4ng tin li\u00ean h\u1ec7:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trang web c\u00f3 th\u00f4ng tin li\u00ean h\u1ec7 r\u00f5 r\u00e0ng v\u00e0 minh b\u1ea1ch l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 tin c\u1eady.<\/li>\n\n\n\n<li>Google s\u1ebd xem x\u00e9t th\u00f4ng tin li\u00ean h\u1ec7 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 hay kh\u00f4ng, bao g\u1ed3m t\u00ean, \u0111\u1ecba ch\u1ec9, email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google s\u1ebd xem x\u00e9t trang web c\u00f3 ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt r\u00f5 r\u00e0ng v\u00e0 b\u1ea3o v\u1ec7 th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng hay kh\u00f4ng.<\/li>\n\n\n\n<li>Ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt c\u1ea7n n\u00eau r\u00f5 c\u00e1ch th\u1ee9c thu th\u1eadp, s\u1eed d\u1ee5ng v\u00e0 b\u1ea3o m\u1eadt th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n\n\n\n<p><strong>T\u00ednh ch\u00ednh x\u00e1c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google s\u1ebd xem x\u00e9t n\u1ed9i dung tr\u00ean trang web c\u00f3 \u0111\u01b0\u1ee3c cung c\u1ea5p m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 kh\u00e1ch quan hay kh\u00f4ng.<\/li>\n\n\n\n<li>N\u1ed9i dung c\u1ea7n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean v\u00e0 d\u1ef1a tr\u00ean c\u00e1c ngu\u1ed3n tin uy t\u00edn. Trang web c\u1ea7n n\u00eau r\u00f5 ai l\u00e0 ng\u01b0\u1eddi vi\u1ebft n\u1ed9i dung, n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 b\u1edfi ai (n\u1ebfu c\u00f3).<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/03\/eat-la-gi-3.png\" alt=\"cac-yeu-to-trong-he-thong-eat\" class=\"wp-image-89244\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/03\/eat-la-gi-3.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/03\/eat-la-gi-3-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>\u0110\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng:<\/strong><\/p>\n\n\n\n<p>Google c\u0169ng s\u1ebd xem x\u00e9t \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 trang web, bao g\u1ed3m b\u00ecnh lu\u1eadn, ph\u1ea3n h\u1ed3i v\u00e0 x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n<p>Trang web c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u00e1ng tin c\u1eady, \u0111\u1eb7c bi\u1ec7t n\u1ebfu c\u00f3 n\u1ed9i dung YMYL. \u0110\u00e2y l\u00e0 lo\u1ea1i n\u1ed9i dung c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc n\u00ean c\u1ea7n \u0111\u1ea3m b\u1ea3o t\u00ednh tin c\u1eady 100%. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 n\u1ed9i dung v\u1ec1 c\u00e1c tr\u01b0\u1eddng h\u1ee3p kh\u1ea9n c\u1ea5p, tin t\u1ee9c, s\u1ef1 ki\u1ec7n th\u1eddi s\u1ef1, an to\u00e0n, s\u01a1 c\u1ee9u, t\u00ecnh tr\u1ea1ng t\u1ed9i ph\u1ea1m \u0111ang di\u1ec5n ra, ch\u00e1y r\u1eebng, \u0111\u01a1n thu\u1ed1c,&#8230;<\/p>\n\n\n\n<h3 id=\"EAT_c\u00f3_ph\u1ea3i_l\u00e0_y\u1ebfu_t\u1ed1_\u0111\u1ec3_\u0111\u00e1nh_gi\u00e1_x\u1ebfp_h\u1ea1ng_kh\u00f4ng?\"><a id=\"post-89231-_53z9z5xz85j2\"><\/a><strong>EAT c\u00f3 ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 x\u1ebfp h\u1ea1ng kh\u00f4ng?<\/strong><\/h3>\n\n\n\n<p>Theo<a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1182674027166326785\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Tweet c\u1ee7a Danny Sullivan<\/a>, Gi\u00e1m \u0111\u1ed1c Quan h\u1ec7 C\u00f4ng ch\u00fang c\u1ee7a Google v\u1ec1 T\u00ecm ki\u1ebfm v\u00e0o n\u0103m 2019, EAT kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 tr\u1ef1c ti\u1ebfp \u0111\u00e1nh gi\u00e1 x\u1ebfp h\u1ea1ng c\u1ee7a trang web.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Is E-A-T a ranking factor? Not if you mean there&#39;s some technical thing like with speed that we can measure directly.<br><br>We do use a variety of signals as a proxy to tell if content seems to match E-A-T as humans would assess it.<br><br>In that regard, yeah, it&#39;s a ranking factor.<\/p>&mdash; Danny Sullivan (@dannysullivan) <a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1182674027166326785?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 11, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1, chuy\u00ean gia SEO Grant Simmons &#8211; di\u1ec5n gi\u1ea3, t\u00e1c gi\u1ea3, nh\u00e0 t\u01b0 v\u1ea5n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gia SEO c\u0169ng kh\u1eb3ng \u0111\u1ecbnh tr\u00ean <a href=\"https:\/\/twitter.com\/simmonet\/status\/1182314876535857152\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Twitter<\/a> r\u1eb1ng: \u201c<em>EAT kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng \u0111i\u1ec3m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm<\/em>\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\u201cEAT and YMYL are concepts introduced for Quality Raters to dumb down algorithm concepts. They are not \u2018scores\u2019 used by Google internally.\u201c <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#Pubcon<\/a> <a href=\"https:\/\/twitter.com\/methode?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@methode<\/a> Followup: There is no EAT algorithm.<\/p>&mdash; Grant Simmons (@simmonet) <a href=\"https:\/\/twitter.com\/simmonet\/status\/1182314876535857152?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 10, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ea7n ph\u1ea3i d\u1ec5 hi\u1ec3u \u0111\u1ed1i v\u1edbi m\u00e1y t\u00ednh. C\u00e1c thu\u1eadt to\u00e1n c\u1ee7a Google d\u1ef1a tr\u00ean nh\u1eefng t\u00edn hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u00e1y m\u00f3c hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch. V\u00ed d\u1ee5, s\u1ed1 l\u01b0\u1ee3ng backlink \u0111\u1ebfn m\u1ed9t trang l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 r\u00f5 r\u00e0ng v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. M\u00e1y t\u00ednh s\u1ebd d\u1ec5 d\u00e0ng \u0111\u1ebfm backlink v\u00e0 x\u1ebfp h\u1ea1ng c\u00e1c trang cho ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>Trong khi \u0111\u00f3, EAT l\u00e0 h\u01b0\u1edbng d\u1eabn m\u00e0 Google s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh n\u1ed9i dung n\u00e0o c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 n\u00ean \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao h\u01a1n. V\u00ec v\u1eady, m\u1eb7c d\u00f9 n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng tr\u1ef1c ti\u1ebfp nh\u01b0ng EAT c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng gi\u00e1n ti\u1ebfp \u0111\u1ebfn th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>M\u1eb7t kh\u00e1c, thu\u1eadt to\u00e1n c\u1ee7a Google \u0111ang \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 x\u1ebfp h\u1ea1ng t\u1ed1t h\u01a1n cho c\u00e1c trang web tu\u00e2n th\u1ee7 EAT so v\u1edbi c\u00e1c trang web ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p kh\u00f4ng tu\u00e2n th\u1ee7.<\/p>\n\n\n\n<h2 id=\"D\u00f9_kh\u00f4ng_ph\u1ea3i_l\u00e0_y\u1ebfu_t\u1ed1_\u0111\u00e1nh_gi\u00e1_x\u1ebfp_h\u1ea1ng_nh\u01b0ng_t\u1ea1i_sao_EAT_l\u1ea1i_quan_tr\u1ecdng_trong_SEO?\"><a id=\"post-89231-_nz8bqd46u13d\"><\/a><strong>D\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 \u0111\u00e1nh gi\u00e1 x\u1ebfp h\u1ea1ng nh\u01b0ng t\u1ea1i sao EAT l\u1ea1i quan tr\u1ecdng trong SEO?<\/strong><\/h2>\n\n\n\n<h3 id=\"T\u0103ng_\u0111\u1ed9_tin_c\u1eady_v\u00e0_chuy\u00ean_m\u00f4n_cho_trang_web\"><a id=\"post-89231-_s1wpuc6e2m2e\"><\/a><strong>T\u0103ng \u0111\u1ed9 tin c\u1eady v\u00e0 chuy\u00ean m\u00f4n cho trang web<\/strong><\/h3>\n\n\n\n<p>EAT gi\u00fap Google \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 tin c\u1eady v\u00e0 chuy\u00ean m\u00f4n c\u1ee7a trang web, t\u1eeb \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb c\u1ee7a website trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Trang web c\u00f3 tu\u00e2n th\u1ee7 EAT s\u1ebd \u0111\u01b0\u1ee3c Google \u01b0u ti\u00ean hi\u1ec3n th\u1ecb h\u01a1n, gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp.<\/p>\n\n\n\n<h4 id=\"C\u1ea3i_thi\u1ec7n_tr\u1ea3i_nghi\u1ec7m_ng\u01b0\u1eddi_d\u00f9ng\"><a id=\"post-89231-_hyt5mxqhu2px\"><\/a><strong>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/strong><\/h4>\n\n\n\n<p>EAT gi\u00fap Google cung c\u1ea5p k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ph\u00f9 h\u1ee3p v\u00e0 h\u1eefu \u00edch cho ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. Khi \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng v\u00e0 quay l\u1ea1i website n\u00e0y, gi\u00fap t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/03\/eat-la-gi-6.webp\" alt=\"tai-sao-eat-lai-quan-trong-trong-seo\" class=\"wp-image-89247\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/03\/eat-la-gi-6.webp 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/03\/eat-la-gi-6-300x161.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">T\u1ea1i sao EAT l\u1ea1i quan tr\u1ecdng trong SEO?<\/figcaption><\/figure>\n<\/div>\n\n\n<h4 id=\"Gi\u1ea3m_nguy_c\u01a1_b\u1ecb_ph\u1ea1t_b\u1edfi_Google\"><a id=\"post-89231-_i4urkhvwg9vk\"><\/a><strong>Gi\u1ea3m nguy c\u01a1 b\u1ecb ph\u1ea1t b\u1edfi Google<\/strong><\/h4>\n\n\n\n<p>Google c\u00f3 th\u1ec3 ph\u1ea1t c\u00e1c trang web kh\u00f4ng tu\u00e2n th\u1ee7 EAT v\u00ec cung c\u1ea5p n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p ho\u1eb7c kh\u00f4ng \u0111\u00e1ng tin c\u1eady. Vi\u1ec7c tu\u00e2n th\u1ee7 c\u00e1c nguy\u00ean t\u1eafc EAT c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m nguy c\u01a1 b\u1ecb ph\u1ea1t, \u0111\u1ea3m b\u1ea3o website ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h4 id=\"T\u0103ng_c\u01b0\u1eddng_uy_t\u00edn_th\u01b0\u01a1ng_hi\u1ec7u\"><a id=\"post-89231-_tbid5kw24dcq\"><\/a><strong>T\u0103ng c\u01b0\u1eddng uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h4>\n\n\n\n<p>EAT g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p, gi\u00fap t\u0103ng nh\u1eadn th\u1ee9c v\u00e0 l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng. Trang web tu\u00e2n th\u1ee7 EAT s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao b\u1edfi c\u1ed9ng \u0111\u1ed3ng v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn, t\u1eeb \u0111\u00f3 n\u00e2ng cao v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Trong m\u00f4i tr\u01b0\u1eddng SEO c\u1ea1nh tranh cao, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a EAT s\u1ebd gi\u00fap website n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<h2 id=\"C\u00e1ch_c\u1ea3i_thi\u1ec7n_EAT_cho_website_c\u1ee7a_b\u1ea1n\"><a id=\"post-89231-_mpm7w3qscfwr\"><\/a><strong>C\u00e1ch c\u1ea3i thi\u1ec7n EAT cho website c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n\n<h3 id=\"Cho_kh\u00e1ch_truy_c\u1eadp_bi\u1ebft_b\u1ea1n_l\u00e0_ai\"><a id=\"post-89231-_eprd8gfmh9w\"><\/a><strong>Cho kh\u00e1ch truy c\u1eadp bi\u1ebft b\u1ea1n l\u00e0 ai<\/strong><\/h3>\n\n\n\n<p>Ba nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i c\u1ee7a EAT \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c Google mu\u1ed1n bi\u1ebft ai l\u00e0 ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung v\u00e0 li\u1ec7u ng\u01b0\u1eddi \u0111\u00f3 c\u00f3 ph\u1ea3i l\u00e0 ngu\u1ed3n \u0111\u00e1ng tin c\u1eady cho th\u00f4ng tin n\u00e0y hay kh\u00f4ng.<\/p>\n\n\n\n<p>Trang Gi\u1edbi thi\u1ec7u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 thi\u1ebft l\u1eadp chuy\u00ean m\u00f4n, uy t\u00edn v\u00e0 \u0111\u1ed9 tin c\u1eady cho website c\u1ee7a b\u1ea1n. T\u1ea1i \u0111\u00e2y, h\u00e3y n\u00eau b\u1eadt chuy\u00ean m\u00f4n v\u00e0 kinh nghi\u1ec7m c\u1ee7a b\u1ea1n trong l\u0129nh v\u1ef1c li\u00ean quan. \u0110\u1ed3ng th\u1eddi, hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng tin li\u00ean h\u1ec7 chi ti\u1ebft<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/03\/eat-la-gi-9.png\" alt=\"cach-cai-thien-eat-cho-website-cua-ban\" class=\"wp-image-89250\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/03\/eat-la-gi-9.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/03\/eat-la-gi-9-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">C\u00e1ch c\u1ea3i thi\u1ec7n EAT cho website c\u1ee7a b\u1ea1n<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"L\u00e0m_vi\u1ec7c_v\u1edbi_c\u00e1c_chuy\u00ean_gia_\u0111\u1ec3_t\u1ea1o_n\u1ed9i_dung_\u0111\u00e1ng_tin_c\u1eady\"><a id=\"post-89231-_g0bwv3e9on28\"><\/a><strong>L\u00e0m vi\u1ec7c v\u1edbi c\u00e1c chuy\u00ean gia \u0111\u1ec3 t\u1ea1o n\u1ed9i dung \u0111\u00e1ng tin c\u1eady<\/strong><\/h3>\n\n\n\n<p>Google kh\u00f4ng ch\u1ec9 mu\u1ed1n n\u1ed9i dung hay m\u00e0 c\u00f2n mu\u1ed1n n\u1ed9i dung \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi ng\u01b0\u1eddi bi\u1ebft h\u1ecd \u0111ang n\u00f3i v\u1ec1 \u0111i\u1ec1u g\u00ec.<\/p>\n\n\n\n<p>H\u00e3y h\u1ee3p t\u00e1c v\u1edbi c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady v\u00e0 chuy\u00ean m\u00f4n c\u1ee7a n\u1ed9i dung website. H\u1ecd c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau t\u1eeb \u0111\u00f3 cung c\u1ea5p nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u00e0 chuy\u00ean s\u00e2u m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y t\u1eeb c\u00e1c ngu\u1ed3n th\u00f4ng tin th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, vi\u1ec7c g\u1eafn t\u00ean c\u1ee7a m\u1ed9t chuy\u00ean gia uy t\u00edn v\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ecdc h\u01a1n. V\u00ed d\u1ee5: N\u1ebfu trang c\u1ee7a b\u1ea1n vi\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 s\u1ee9c kh\u1ecfe, b\u1ea1n c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t ng\u01b0\u1eddi l\u00e0m trong l\u0129nh v\u1ef1c y (d\u01b0\u1ee3c s\u0129, b\u00e1c s\u0129) v\u00e0 \u0111\u01b0a ra tr\u00edch d\u1eabn c\u1ee7a h\u1ecd trong n\u1ed9i dung b\u1ea1n vi\u1ebft.<\/p>\n\n\n\n<h3 id=\"L\u00e0m_r\u00f5_m\u1ee5c_\u0111\u00edch_n\u1ed9i_dung_c\u1ee7a_b\u1ea1n\"><a id=\"post-89231-_vcnlm04n99hk\"><\/a><strong>L\u00e0m r\u00f5 m\u1ee5c \u0111\u00edch n\u1ed9i dung c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u vi\u1ebft b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o, h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c \u0111\u00edch c\u1ee7a n\u1ed9i dung \u0111\u00f3. Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng d\u00e0n b\u00e0i v\u00e0 vi\u1ebft n\u1ed9i dung theo h\u01b0\u1edbng ph\u00f9 h\u1ee3p. L\u01b0u \u00fd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 hi\u1ec3u.<\/li>\n\n\n\n<li>Cung c\u1ea5p th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 h\u1eefu \u00edch cho ng\u01b0\u1eddi \u0111\u1ecdc. S\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n tin uy t\u00edn \u0111\u1ec3 tham kh\u1ea3o v\u00e0 d\u1eabn ch\u1ee9ng.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng c\u00e1c h\u00ecnh \u1ea3nh, video v\u00e0 infographic \u0111\u1ec3 minh h\u1ecda cho n\u1ed9i dung.<\/li>\n\n\n\n<li>Chia n\u1ed9i dung th\u00e0nh c\u00e1c \u0111o\u1ea1n ng\u1eafn v\u00e0 d\u1ec5 \u0111\u1ecdc.<\/li>\n\n\n\n<li>K\u1ebft th\u00fac n\u1ed9i dung b\u1eb1ng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/03\/eat-la-gi-8.webp\" alt=\"cach-cai-thien-eat-cho-website-cua-ban\" class=\"wp-image-89249\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/03\/eat-la-gi-8.webp 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/03\/eat-la-gi-8-300x161.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<h3 id=\"Li\u00ean_k\u1ebft_t\u1edbi_c\u00e1c_ngu\u1ed3n_uy_t\u00edn\"><a id=\"post-89231-_1iuoeold8bur\"><\/a><strong>Li\u00ean k\u1ebft t\u1edbi c\u00e1c ngu\u1ed3n uy t\u00edn<\/strong><\/h3>\n\n\n\n<p>Li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c ngu\u1ed3n ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng EAT. Google \u0111\u00e1nh gi\u00e1 cao c\u00e1c trang web c\u00f3 li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c ngu\u1ed3n uy t\u00edn v\u00e0 \u0111\u00e1ng tin c\u1eady. C\u00e1ch th\u1ef1c hi\u1ec7n nh\u01b0 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google Scholar, PubMed, ho\u1eb7c ScienceDirect \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c b\u00e0i b\u00e1o khoa h\u1ecdc v\u00e0 t\u00e0i li\u1ec7u nghi\u00ean c\u1ee9u.<\/li>\n\n\n\n<li>T\u00ecm ki\u1ebfm c\u00e1c trang web c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 ch\u00ednh ph\u1ee7, tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc ho\u1eb7c hi\u1ec7p h\u1ed9i chuy\u00ean ng\u00e0nh.<\/li>\n\n\n\n<li>Tham kh\u1ea3o c\u00e1c b\u00e0i b\u00e1o v\u00e0 blog \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng v\u0103n b\u1ea3n m\u00f4 t\u1ea3 li\u00ean k\u1ebft (anchor text) ph\u00f9 h\u1ee3p v\u00e0 ch\u00ednh x\u00e1c. Ch\u1ec9 li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c trang web c\u00f3 li\u00ean quan \u0111\u1ebfn n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 <a href=\"https:\/\/tino.vn\/blog\/ahrefs-la-gi\/\" target=\"_blank\" data-type=\"post\" data-id=\"26231\" rel=\"noreferrer noopener\">Ahrefs <\/a>ho\u1eb7c <a href=\"https:\/\/tino.vn\/blog\/semrush-la-gi\/\" target=\"_blank\" data-type=\"post\" data-id=\"43876\" rel=\"noreferrer noopener\">SEMrush <\/a>\u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c trang web c\u00f3 li\u00ean quan v\u00e0 uy t\u00edn.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Moz Pro ho\u1eb7c Link Juice Tool \u0111\u1ec3 ph\u00e2n t\u00edch ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c li\u00ean k\u1ebft.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ngu\u1ed3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e1c \u0111\u1ecbnh xem t\u00e1c gi\u1ea3 c\u1ee7a n\u1ed9i dung c\u00f3 ph\u1ea3i l\u00e0 chuy\u00ean gia trong l\u0129nh v\u1ef1c hay kh\u00f4ng.<\/li>\n\n\n\n<li>Ki\u1ec3m tra xem n\u1ed9i dung c\u00f3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 ch\u00ednh x\u00e1c hay kh\u00f4ng.<\/li>\n\n\n\n<li>\u0110\u00e1nh gi\u00e1 xem n\u1ed9i dung c\u00f3 \u0111\u01b0\u1ee3c vi\u1ebft m\u1ed9t c\u00e1ch kh\u00e1ch quan v\u00e0 kh\u00f4ng thi\u00ean v\u1ecb hay kh\u00f4ng.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"T\u1ea1o_backlinks_ch\u1ea5t_l\u01b0\u1ee3ng\"><a id=\"post-89231-_u55f96fgwmcj\"><\/a><strong>T\u1ea1o backlinks ch\u1ea5t l\u01b0\u1ee3ng<\/strong><\/h3>\n\n\n\n<p>Vi\u1ebft n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 thu h\u00fat backlinks t\u1ef1 nhi\u00ean. N\u1ed9i dung c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i ch\u00ednh x\u00e1c, h\u1eefu \u00edch v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Khi b\u1ea1n cung c\u1ea5p n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, ng\u01b0\u1eddi d\u00f9ng s\u1ebd t\u1ef1 \u0111\u1ed9ng chia s\u1ebb v\u00e0 li\u00ean k\u1ebft \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Tham gia v\u00e0o c\u00e1c di\u1ec5n \u0111\u00e0n, nh\u00f3m <a href=\"https:\/\/tino.vn\/blog\/facebook-la-gi\/\" target=\"_blank\" data-type=\"post\" data-id=\"82309\" rel=\"noreferrer noopener\">Facebook<\/a> ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n. Tai \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m c\u1ee7a b\u1ea1n v\u1edbi c\u1ed9ng \u0111\u1ed3ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi c\u00e1c th\u00e0nh vi\u00ean. Khi b\u1ea1n c\u00f3 \u0111\u1ee7 uy t\u00edn trong, ng\u01b0\u1eddi d\u00f9ng s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng li\u00ean k\u1ebft \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi c\u00e1c trang web uy t\u00edn trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ec1 xu\u1ea5t vi\u1ebft b\u00e0i Guest Blogging. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u1edbi v\u00e0 thu h\u00fat backlinks ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n\n\n\n<p>L\u01b0u \u00fd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ch\u1ec9 \u0111\u1eb7t backlink tr\u00ean c\u00e1c website uy t\u00edn v\u00e0 c\u00f3 li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n. Tr\u00e1nh \u0111\u1eb7t backlink tr\u00ean c\u00e1c website spam ho\u1eb7c c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 SEMrush ho\u1eb7c Ahrefs \u0111\u1ec3 theo d\u00f5i backlinks c\u1ee7a b\u1ea1n. C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c backlinks ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 lo\u1ea1i b\u1ecf c\u00e1c backlinks x\u1ea5u.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"EEAT_l\u00e0_g\u00ec?_T\u1ea1i_sao_Google_b\u1ed5_sung_th\u00eam_\u201cE\u201d_v\u00e0o_EAT?\"><a id=\"post-89231-_tukxwq38g7un\"><\/a><strong>EEAT l\u00e0 g\u00ec? T\u1ea1i sao Google b\u1ed5 sung th\u00eam \u201cE\u201d v\u00e0o EAT?<\/strong><\/h2>\n\n\n\n<p>EEAT l\u00e0 h\u1ec7 th\u1ed1ng EAT \u0111\u01b0\u1ee3c b\u1ed5 sung th\u00eam <em>Experience (Kinh nghi\u1ec7m)<\/em>.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc \u0111\u00e2y, Google ch\u1ec9 s\u1eed d\u1ee5ng EAT \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng trang web. Tuy nhi\u00ean, h\u1ecd nh\u1eadn th\u1ea5y r\u1eb1ng c\u1ea7n ph\u1ea3i c\u00f3 th\u00eam m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a n\u1ed9i dung v\u1edbi ng\u01b0\u1eddi d\u00f9ng. Do \u0111\u00f3, Google \u0111\u00e3 b\u1ed5 sung th\u00eam E (Experience) v\u00e0o EAT \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 kinh nghi\u1ec7m tr\u1ef1c ti\u1ebfp c\u1ee7a t\u00e1c gi\u1ea3 v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>Trong <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials?hl=vi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a Google T\u00ecm ki\u1ebfm<\/a>, Experience \u0111\u01b0\u1ee3c Google m\u00f4 t\u1ea3 nh\u01b0 sau:<\/p>\n\n\n\n<p>&#8220;<em>H\u00e3y c\u00e2n nh\u1eafc xem ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung c\u00f3 kinh nghi\u1ec7m tr\u1ef1c ti\u1ebfp ho\u1eb7c tr\u1ea3i nghi\u1ec7m s\u1ed1ng c\u1ea7n thi\u1ebft cho ch\u1ee7 \u0111\u1ec1 \u0111\u00f3 hay kh\u00f4ng. Nhi\u1ec1u trang web \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch khi \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m c\u00e1 nh\u00e2n. V\u00ed d\u1ee5, b\u1ea1n s\u1ebd tin t\u01b0\u1edfng \u0111i\u1ec1u g\u00ec: m\u1ed9t b\u00e0i \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m t\u1eeb ng\u01b0\u1eddi \u0111\u00e3 tr\u1ef1c ti\u1ebfp s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u00f3 hay m\u1ed9t &#8216;\u0111\u00e1nh gi\u00e1&#8217; t\u1eeb ng\u01b0\u1eddi ch\u01b0a t\u1eebng d\u00f9ng?<\/em>&#8220;<\/p>\n\n\n\n<p>Google \u0111\u00e1nh gi\u00e1 kinh nghi\u1ec7m c\u1ee7a t\u00e1c gi\u1ea3 th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00e1c gi\u1ea3 \u0111\u00e3 t\u1eebng vi\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y tr\u01b0\u1edbc \u0111\u00e2y hay ch\u01b0a?<\/li>\n\n\n\n<li>T\u00e1c gi\u1ea3 c\u00f3 b\u1eb1ng c\u1ea5p ho\u1eb7c ch\u1ee9ng ch\u1ec9 li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 n\u00e0y hay kh\u00f4ng?<\/li>\n\n\n\n<li>T\u00e1c gi\u1ea3 c\u00f3 kinh nghi\u1ec7m th\u1ef1c t\u1ebf trong l\u0129nh v\u1ef1c n\u00e0y hay kh\u00f4ng?<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/03\/word-image-89231-10.png\" alt=\"tai-sao-google-bo-sung-them-e-vao-eat\" class=\"wp-image-89241\" title=\"\" srcset=\"https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/03\/word-image-89231-10.png 700w, https:\/\/tino.vn\/blog\/wp-content\/uploads\/2024\/03\/word-image-89231-10-300x161.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">T\u1ea1i sao Google b\u1ed5 sung th\u00eam \u201cE\u201d v\u00e0o EAT?<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Nh\u01b0 v\u1eady, Google b\u1ed5 sung th\u00eam Experience v\u00e0o EAT v\u00ec m\u1ed9t s\u1ed1 l\u00fd do sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m v\u00e0 hi\u1ec3u bi\u1ebft th\u1ef1c t\u1ebf v\u1ec1 ch\u1ee7 \u0111\u1ec1 h\u1ecd \u0111ang vi\u1ebft.<\/li>\n\n\n\n<li>Google mu\u1ed1n ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>Google c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin v\u1ec1 Experience c\u1ee7a t\u00e1c gi\u1ea3 \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u00fd ngh\u0129a c\u1ee7a n\u1ed9i dung v\u00e0 x\u1ebfp h\u1ea1ng ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u0169ng nh\u01b0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a c\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau.<\/li>\n\n\n\n<li>Google mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y n\u1ed9i dung t\u1eeb nhi\u1ec1u t\u00e1c gi\u1ea3 v\u1edbi nhi\u1ec1u kinh nghi\u1ec7m v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1c nhau.<\/li>\n\n\n\n<li>Google mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm s\u1ebd kh\u00f4ng thi\u00ean v\u1ecb cho c\u00e1c t\u00e1c gi\u1ea3 c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m ho\u1eb7c n\u1ed5i ti\u1ebfng h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"K\u1ebft_lu\u1eadn\"><strong>K\u1ebft lu\u1eadn<\/strong><\/h3>\n\n\n\n<p>EAT l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c SEO website. D\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 h\u1ec7 th\u1ed1ng x\u1ebfp h\u1ea1ng tr\u1ef1c ti\u1ebfp nh\u01b0ng Google s\u1ebd s\u1eed d\u1ee5ng EAT \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a m\u1ed9t trang web, t\u1eeb \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng c\u1ee7a trang web trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>C\u1ea3i thi\u1ec7n EAT c\u1ee7a l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i v\u00e0 c\u1ea7n s\u1ef1 ki\u00ean tr\u00ec. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, x\u00e2y d\u1ef1ng backlinks ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 x\u00e2y d\u1ef1ng uy t\u00edn cho trang web, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao EAT v\u00e0 thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi truy c\u1eadp h\u01a1n.<\/p>\n\n\n\n<p><strong>T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Neil Patel. (2023, July 21). <em>What Is E-E-A-T?<\/em>, NeilPatel. https:\/\/neilpatel.com\/blog\/what-is-e-e-a-t\/<\/li>\n\n\n\n<li>Jacky Chou. (2024, March 2). <em>What is EAT in SEO? How to Get a High Google E-E-A-T Score<\/em>, Indexsy. https:\/\/indexsy.com\/eat-in-seo\/<\/li>\n\n\n\n<li>Joshua Hardwick. (2020, March 17). <em>What is E-A-T? Why It\u2019s Important for SEO<\/em>, Ahrefs. https:\/\/ahrefs.com\/blog\/eat-seo\/#is-eat-a-ranking-factor<\/li>\n\n\n\n<li>Anna Crowe. (2021, September 19). <em>What Exactly Is E-A-T &amp; Why Does It Matter to Google?<\/em>, SearchEngineJournal. https:\/\/www.searchenginejournal.com\/google-eat\/what-is-it\/<\/li>\n\n\n\n<li>Laura Kelly. (2022, November 8). <em>What is E-A-T and why is it important for SEO?<\/em>, Readable. https:\/\/readable.com\/blog\/what-is-e-a-t-and-why-is-it-important-for-seo\/<\/li>\n<\/ol>\n\n\n\n<h2 id=\"Nh\u1eefng_c\u00e2u_h\u1ecfi_th\u01b0\u1eddng_g\u1eb7p\"><a id=\"post-89231-_llxi4dg5rje3\"><\/a><strong>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"C\u00f3_c\u00e1ch_n\u00e0o_\u0111\u1ec3_gian_l\u1eadn_EAT_hay_kh\u00f4ng?\">C\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 gian l\u1eadn EAT hay kh\u00f4ng?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p><strong>Kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 gian l\u1eadn EAT<\/strong>. Google c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c k\u1ef9 thu\u1eadt <a href=\"https:\/\/tino.vn\/blog\/seo-mu-den-la-gi\/\" target=\"_blank\" data-type=\"post\" data-id=\"68394\" rel=\"noreferrer noopener\">SEO m\u0169 \u0111en<\/a> v\u00e0 ph\u1ea1t c\u00e1c trang web s\u1eed d\u1ee5ng ch\u00fang. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u1ea3i thi\u1ec7n EAT c\u1ee7a trang web l\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 x\u00e2y d\u1ef1ng uy t\u00edn cho trang web.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"C\u00f3_ph\u1ea3i_t\u1ea5t_c\u1ea3_c\u00e1c_lo\u1ea1i_n\u1ed9i_dung_\u0111\u1ec1u_c\u1ea7n_ph\u1ea3i_tu\u00e2n_th\u1ee7_EAT_kh\u00f4ng?\">C\u00f3 ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i n\u1ed9i dung \u0111\u1ec1u c\u1ea7n ph\u1ea3i tu\u00e2n th\u1ee7 EAT kh\u00f4ng?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>M\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a EAT c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i trang web v\u00e0 ch\u1ee7 \u0111\u1ec1 c\u1ee7a n\u1ed9i dung.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, EAT s\u1ebd l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c lo\u1ea1i n\u1ed9i dung m\u00e0 Google coi l\u00e0 &#8220;YMYL&#8221; (Your Money or Your Life), t\u1ee9c l\u00e0 n\u1ed9i dung c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c kh\u1ecfe, t\u00e0i ch\u00ednh, ho\u1eb7c h\u1ea1nh ph\u00fac c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Nh\u1eefng lo\u1ea1i n\u1ed9i dung nh\u01b0 gi\u1ea3i tr\u00ed, v\u0103n h\u00f3a s\u1ebd c\u00f3 l\u1ee3i khi tu\u00e2n th\u1ee7 EAT, nh\u01b0ng kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i tu\u00e2n th\u1ee7 nghi\u00eam ng\u1eb7t nh\u01b0 trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a YMYL.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"C\u00f3_nh\u1eefng_v\u00ed_d\u1ee5_n\u00e0o_v\u1ec1_c\u00e1c_trang_web_c\u00f3_EAT_t\u1ed1t?\">C\u00f3 nh\u1eefng v\u00ed d\u1ee5 n\u00e0o v\u1ec1 c\u00e1c trang web c\u00f3 EAT t\u1ed1t?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>V\u00ed d\u1ee5 v\u1ec1 c\u00e1c trang web c\u00f3 EAT t\u1ed1t g\u1ed3m: WebMD, Amazon, The New York Times, National Geographic, Harvard Health Publishing,\u2026<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t<h2 id=\"L\u00e0m_th\u1ebf_n\u00e0o_\u0111\u1ec3_x\u00e1c_\u0111\u1ecbnh_m\u1ee9c_\u0111\u1ed9_EAT_c\u1ee7a_m\u1ed9t_trang_web?\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 EAT c\u1ee7a m\u1ed9t trang web?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 EAT c\u1ee7a m\u1ed9t trang web, b\u1ea1n c\u00f3 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a n\u1ed9i dung<\/li>\n\n\n\n<li>Nghi\u00ean c\u1ee9u v\u1ec1 t\u00e1c gi\u1ea3 ho\u1eb7c ng\u01b0\u1eddi vi\u1ebft n\u1ed9i dung tr\u00ean trang web. T\u00e1c gi\u1ea3 c\u00f3 chuy\u00ean m\u00f4n v\u00e0 kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c m\u00e0 h\u1ecd vi\u1ebft kh\u00f4ng?<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch uy t\u00edn c\u1ee7a trang web th\u00f4ng qua backlinks, ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 nh\u01b0: <a href=\"https:\/\/tino.vn\/blog\/google-search-console-la-gi\/\" target=\"_blank\" data-type=\"post\" data-id=\"9197\" rel=\"noreferrer noopener\">Google Search Console<\/a>, SEMrush, Ahrefs, Moz Pro,&#8230;<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n<script type=\"application\/ld+json\">\n\t{\n\t\t\"@context\": \"https:\/\/schema.org\",\n\t\t\"@type\": \"FAQPage\",\n\t\t\"mainEntity\": [\n\t\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"C\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 gian l\u1eadn EAT hay kh\u00f4ng?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p><strong>Kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 gian l\u1eadn EAT<\/strong>. Google c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c k\u1ef9 thu\u1eadt <a>SEO m\u0169 \u0111en<\/a> v\u00e0 ph\u1ea1t c\u00e1c trang web s\u1eed d\u1ee5ng ch\u00fang. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u1ea3i thi\u1ec7n EAT c\u1ee7a trang web l\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 x\u00e2y d\u1ef1ng uy t\u00edn cho trang web.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"C\u00f3 ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i n\u1ed9i dung \u0111\u1ec1u c\u1ea7n ph\u1ea3i tu\u00e2n th\u1ee7 EAT kh\u00f4ng?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>M\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a EAT c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i trang web v\u00e0 ch\u1ee7 \u0111\u1ec1 c\u1ee7a n\u1ed9i dung.<\/p><p>Tuy nhi\u00ean, EAT s\u1ebd l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c lo\u1ea1i n\u1ed9i dung m\u00e0 Google coi l\u00e0 \\\"YMYL\\\" (Your Money or Your Life), t\u1ee9c l\u00e0 n\u1ed9i dung c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c kh\u1ecfe, t\u00e0i ch\u00ednh, ho\u1eb7c h\u1ea1nh ph\u00fac c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p><p>Nh\u1eefng lo\u1ea1i n\u1ed9i dung nh\u01b0 gi\u1ea3i tr\u00ed, v\u0103n h\u00f3a s\u1ebd c\u00f3 l\u1ee3i khi tu\u00e2n th\u1ee7 EAT, nh\u01b0ng kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i tu\u00e2n th\u1ee7 nghi\u00eam ng\u1eb7t nh\u01b0 trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a YMYL.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"C\u00f3 nh\u1eefng v\u00ed d\u1ee5 n\u00e0o v\u1ec1 c\u00e1c trang web c\u00f3 EAT t\u1ed1t?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>V\u00ed d\u1ee5 v\u1ec1 c\u00e1c trang web c\u00f3 EAT t\u1ed1t g\u1ed3m: WebMD, Amazon, The New York Times, National Geographic, Harvard Health Publishing,\u2026<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 EAT c\u1ee7a m\u1ed9t trang web?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 EAT c\u1ee7a m\u1ed9t trang web, b\u1ea1n c\u00f3 th\u1ec3:<\/p><ul><li>\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a n\u1ed9i dung<\/li><li>Nghi\u00ean c\u1ee9u v\u1ec1 t\u00e1c gi\u1ea3 ho\u1eb7c ng\u01b0\u1eddi vi\u1ebft n\u1ed9i dung tr\u00ean trang web. T\u00e1c gi\u1ea3 c\u00f3 chuy\u00ean m\u00f4n v\u00e0 kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c m\u00e0 h\u1ecd vi\u1ebft kh\u00f4ng?<\/li><li>Ph\u00e2n t\u00edch uy t\u00edn c\u1ee7a trang web th\u00f4ng qua backlinks, ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/li><li>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 nh\u01b0: <a>Google Search Console<\/a>, SEMrush, Ahrefs, Moz Pro,...<\/li><\/ul>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t\t\t\t]\n\t}\n<\/script>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1ebf gi\u1edbi SEO \u0111\u1ea7y c\u1ea1nh tranh, vi\u1ec7c s\u1edf h\u1eefu n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng. Tuy nhi\u00ean, ch\u1ec9 c\u00f3 n\u1ed9i dung t\u1ed1t th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7. Google c\u00f2n s\u1eed d\u1ee5ng m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 tin c\u1eady v\u00e0 chuy\u00ean m\u00f4n [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":89251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[6559,7389],"class_list":["post-89231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-kien-thuc-marketing","tag-seo-website"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/89231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=89231"}],"version-history":[{"count":2,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/89231\/revisions"}],"predecessor-version":[{"id":89280,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/89231\/revisions\/89280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/89251"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=89231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=89231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=89231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}