{"id":9161,"date":"2024-11-07T10:55:49","date_gmt":"2024-11-07T03:55:49","guid":{"rendered":"https:\/\/tino.org\/?p=9161"},"modified":"2025-06-10T14:52:42","modified_gmt":"2025-06-10T07:52:42","slug":"ban-do-dinh-vi-thuong-hieu-cua-vinamilk","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/ban-do-dinh-vi-thuong-hieu-cua-vinamilk\/","title":{"rendered":"B\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk – s\u1ee9c m\u1ea1nh \u0111\u1eb1ng sau th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia"},"content":{"rendered":"\n\n\n

<\/h1>\n\n\n\n

B\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a> c\u1ee7a Vinamilk<\/a> \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng cho s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o? \u0110i\u1ec1u g\u00ec khi\u1ebfn Vinamilk kh\u00f4ng ch\u1ec9 chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n trong n\u01b0\u1edbc m\u00e0 c\u00f2n kh\u1eb3ng \u0111\u1ecbnh t\u00ean tu\u1ed5i qu\u1ed1c t\u1ebf? Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Tino Group s\u1ebd gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 b\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb c\u1ee7a Vinamilk. M\u1eddi b\u1ea1n c\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/strong><\/p>\n\n\n\n

<\/a>B\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

B\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Positioning Map<\/strong>) l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Th\u00f4ng th\u01b0\u1eddng, b\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 2 tr\u1ee5c, tr\u1ee5c X v\u00e0 Y \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c ti\u00eau ch\u00ed kh\u00e1c nhau m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m. Ch\u1eb3ng h\u1ea1n, tr\u1ee5c X c\u00f3 th\u1ec3 \u0111\u1ea1i di\u1ec7n cho c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m \u201cchuy\u00ean nghi\u1ec7p\u201d ho\u1eb7c \u201cnhi\u1ec7t t\u00ecnh\u201d, trong khi \u0111\u00f3, tr\u1ee5c Y s\u1ebd th\u1ec3 hi\u1ec7n cho \u201ccao c\u1ea5p\u201d ho\u1eb7c \u201cgi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng\u201d.<\/p>\n\n\n

\n
\"khai-niem-ban-do-dinh-vi-thuong-hieu\"
Kh\u00e1i ni\u1ec7m b\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

Tr\u00ean b\u1ea3n \u0111\u1ed3 n\u00e0y, c\u00e1c marketers s\u1ebd \u0111\u1eb7t logo ho\u1eb7c t\u00ean c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 so s\u00e1nh, t\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 v\u1ecb th\u1ebf hi\u1ec7n t\u1ea1i v\u00e0 x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. B\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p nh\u00ecn r\u00f5 kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

(Theo b\u00e0i vi\u1ebft: \u201cWhy is a Brand Positioning Map Important?<\/em><\/a>\u201d <\/em>tr\u00ean trang Determ.com).<\/p>\n\n\n\n

<\/a>\u0110\u00f4i n\u00e9t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u s\u1eefa Vinamilk<\/strong><\/h2>\n\n\n\n

Vinamilk c\u00f3 t\u00ean \u0111\u1ea7y \u0111\u1ee7 l\u00e0 \u201cC\u00f4ng ty C\u1ed5 ph\u1ea7n S\u1eefa Vi\u1ec7t Nam\u201d. \u0110\u00e2y l\u00e0 th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh s\u1eefa c\u00f9ng c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1976 v\u1edbi 3 nh\u00e0 m\u00e1y s\u1eefa \u0111\u1ea7u ti\u00ean g\u1ed3m Th\u1ed1ng Nh\u1ea5t, Tr\u01b0\u1eddng Th\u1ecd v\u00e0 Dielac, Vinamilk \u0111\u00e3 c\u00f3 h\u01a1n 48 n\u0103m ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng \u0111\u1ec3 v\u01b0\u01a1n l\u00ean d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng s\u1eefa trong n\u01b0\u1edbc. Kh\u00f4ng ch\u1ec9 v\u1eady, Vinamilk c\u00f2n ghi d\u1ea5u \u1ea5n tr\u00ean tr\u01b0\u1eddng qu\u1ed1c t\u1ebf khi nhi\u1ec1u l\u1ea7n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong danh s\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eefa h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.<\/p>\n\n\n

\n
\"doi-net-ve-thuong-hieu-sua-vinamilk\"
\u0110\u00f4i n\u00e9t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u s\u1eefa Vinamilk<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Trong n\u0103m 2022, Vinamilk \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh t\u1ef1u n\u1ed5i b\u1eadt, bao g\u1ed3m: Hu\u00e2n ch\u01b0\u01a1ng \u0110\u1ed9c l\u1eadp h\u1ea1ng Nh\u1ea5t do \u0110\u1ea3ng v\u00e0 Nh\u00e0 n\u01b0\u1edbc trao t\u1eb7ng, \u0111\u01b0\u1ee3c Brand Finance x\u1ebfp v\u00e0o nh\u00f3m \u201cC\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eefa ti\u1ec1m n\u0103ng nh\u1ea5t to\u00e0n c\u1ea7u\u201d v\u00e0 duy tr\u00ec v\u1ecb tr\u00ed trong \u201cTop 10 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t t\u1ea1i Vi\u1ec7t Nam\u201d trong 7 n\u0103m li\u00ean ti\u1ebfp.<\/p>\n\n\n\n

<\/a>Chi\u1ebfn l\u01b0\u1ee3c Marketing chu\u1ea9n ch\u1ec9nh c\u1ee7a Vinamilk<\/strong><\/h2>\n\n\n\n

Vinamilk \u00e1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh Marketing<\/a> gi\u00fap doanh nghi\u1ec7p nghi\u00ean c\u1ee9u v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Trong \u0111\u00f3, m\u00f4 h\u00ecnh STP l\u00e0 ph\u01b0\u01a1ng ph\u00e1p n\u1ed5i b\u1eadt, gi\u00fap Vinamilk ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3 v\u00e0 chi ph\u00ed h\u1ee3p l\u00fd th\u00f4ng qua ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

<\/a>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng (Segmentation)<\/strong><\/h3>\n\n\n\n

Vinamilk chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m chung nh\u01b0 \u0111\u1ed9 tu\u1ed5i, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng. C\u1ee5 th\u1ec3, th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng \u0111\u1ebfn nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng nh\u01b0 tr\u1ebb em (5 \u2013 14 tu\u1ed5i), thanh thi\u1ebfu ni\u00ean (15 \u2013 25 tu\u1ed5i), ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh (26 \u2013 44 tu\u1ed5i), ph\u1ee5 n\u1eef trung ni\u00ean (40 \u2013 60 tu\u1ed5i) v\u00e0 ng\u01b0\u1eddi cao tu\u1ed5i (65 \u2013 70 tu\u1ed5i). T\u1eebng nh\u00f3m \u0111\u1ec1u c\u00f3 nhu c\u1ea7u \u0111\u1eb7c tr\u01b0ng v\u1ec1 dinh d\u01b0\u1ee1ng v\u00e0 s\u1ea3n ph\u1ea9m, cho ph\u00e9p Vinamilk x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n.<\/p>\n\n\n\n

<\/a>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau (Targeting)<\/strong><\/h3>\n\n\n\n

Vinamilk ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o tr\u1ebb em t\u1eeb 5 \u0111\u1ebfn 14 tu\u1ed5i \u2013 \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 nhu c\u1ea7u cao v\u1ec1 dinh d\u01b0\u1ee1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u1ec3 ch\u1ea5t, chi\u1ebfm kho\u1ea3ng 23.2% doanh thu. B\u00ean c\u1ea1nh \u0111\u00f3, Vinamilk c\u0169ng ch\u00fa tr\u1ecdng v\u00e0o ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 thu nh\u1eadp trung b\u00ecnh ng\u00e0y c\u00e0ng t\u0103ng, \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa h\u1eefu c\u01a1.<\/p>\n\n\n

\n
\"chien-luoc-marketing-cua-vinamilk\"
Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Vinamilk<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Positioning)<\/strong><\/h3>\n\n\n\n

Vinamilk \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t l\u1ef1a ch\u1ecdn dinh d\u01b0\u1ee1ng ch\u1ea5t l\u01b0\u1ee3ng cao cho kh\u00e1ch h\u00e0ng t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 H\u00e0 N\u1ed9i v\u00e0 TP.HCM, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Ch\u00ednh s\u1ef1 \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng n\u00e0y \u0111\u00e3 gi\u00fap Vinamilk t\u1ea1o \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n

<\/a>B\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk – n\u1ec1n t\u1ea3ng c\u1ee7a s\u1ef1 th\u00e0nh c\u00f4ng<\/strong><\/h2>\n\n\n\n

B\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk ph\u1ea3n \u00e1nh r\u00f5 n\u00e9t chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y trong ng\u00e0nh s\u1eefa. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 2 b\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb ch\u00ednh m\u00e0 Vinamilk \u00e1p d\u1ee5ng \u0111\u1ec3 so s\u00e1nh c\u00e1c y\u1ebfu t\u1ed1 gi\u00e1 c\u1ea3, h\u00e0m l\u01b0\u1ee3ng canxi v\u00e0 th\u1ecb ph\u1ea7n so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n

<\/a>#1. B\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb v\u1ec1 gi\u00e1 v\u00e0 h\u00e0m l\u01b0\u1ee3ng canxi<\/strong><\/h3>\n\n\n\n

Vinamilk duy tr\u00ec m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd l\u00e0 31.500 \u0111\u1ed3ng cho 4 h\u1ed9p s\u1eefa, ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho s\u1ea3n ph\u1ea9m ti\u1ebfp c\u1eadn m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. Trong khi \u0111\u00f3, Meadow Fresh c\u00f3 m\u1ee9c gi\u00e1 cao nh\u1ea5t (43.500 \u0111\u1ed3ng\/4 h\u1ed9p) c\u00f9ng h\u00e0m l\u01b0\u1ee3ng canxi cao nh\u1ea5t l\u00e0 125 mg v\u00e0 TH True Milk c\u00f3 m\u1ee9c gi\u00e1 trung b\u00ecnh. Vinamilk l\u1ef1a ch\u1ecdn gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng, hy sinh m\u1ed9t ch\u00fat v\u1ec1 h\u00e0m l\u01b0\u1ee3ng canxi \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn.<\/p>\n\n\n

\n
\"ban-do-dinh-vi-ve-gia-va-ham-luong-canxi\"
B\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb v\u1ec1 gi\u00e1 v\u00e0 h\u00e0m l\u01b0\u1ee3ng canxi<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>#2. \u0110\u1ecbnh v\u1ecb v\u1ec1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1ecb ph\u1ea7n<\/strong><\/h3>\n\n\n\n

Vinamilk d\u1eabn \u0111\u1ea7u v\u1edbi th\u1ecb ph\u1ea7n 40% v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cao, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh s\u1eefa Vi\u1ec7t Nam. Meadow Fresh v\u00e0 Love In Farm l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng, trong khi TH True Milk, d\u00f9 v\u00e0o th\u1ecb tr\u01b0\u1eddng mu\u1ed9n (2010), \u0111\u00e3 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n

\n
\"dinh-ve-nhan-thuc-thuong-hieu-va-thi-phan\"
\u0110\u1ecbnh v\u1ec1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1ecb ph\u1ea7n<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>#3. Gi\u00e1 tr\u1ecb h\u01b0\u1edbng \u0111\u1ebfn<\/strong><\/h3>\n\n\n\n

D\u1ef1a tr\u00ean c\u1ea3 hai b\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb, Vinamilk t\u1ea1o l\u1ee3i th\u1ebf b\u1eb1ng vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t v\u00e0 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd \u2013 m\u1ed9t l\u1ef1a ch\u1ecdn th\u00f4ng minh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Slogan \u201cC\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 th\u00e0nh \u00edt h\u01a1n\u201d ph\u1ea3n \u00e1nh \u0111\u1ecbnh v\u1ecb chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Vinamilk, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u duy tr\u00ec v\u1ecb tr\u00ed c\u00f4ng ty s\u1eefa l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n

<\/a>C\u00e1ch t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk<\/strong><\/h2>\n\n\n\n

Vinamilk \u0111\u00e3 th\u1ef1c hi\u1ec7n nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi cho \u0111\u1ebfn truy\u1ec1n h\u00ecnh v\u00e0 t\u00e0i tr\u1ee3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc b\u1ed5ng.<\/p>\n\n\n\n

<\/a>1. Qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/strong><\/h3>\n\n\n\n

Vinamilk \u0111\u00e3 nhanh ch\u00f3ng x\u00e2y d\u1ef1ng fanpage Facebook \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ea1t h\u01a1n 697,000 l\u01b0\u1ee3t th\u00edch v\u00e0 723,000 ng\u01b0\u1eddi theo d\u00f5i. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 chia s\u1ebb th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap Vinamilk g\u1eafn k\u1ebft v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch thu\u1eadn l\u1ee3i.<\/p>\n\n\n\n

<\/a>2. Qu\u1ea3ng c\u00e1o Billboard ngo\u00e0i tr\u1eddi<\/strong><\/h3>\n\n\n\n

B\u00ean c\u1ea1nh c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n tr\u1ef1c tuy\u1ebfn, Vinamilk \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o Billboard t\u1ea1i c\u00e1c giao l\u1ed9 l\u1edbn v\u1edbi m\u1eadt \u0111\u1ed9 giao th\u00f4ng cao. Nh\u1eefng bi\u1ec3n qu\u1ea3ng c\u00e1o \u0111\u1ed9c \u0111\u00e1o, b\u1eaft m\u1eaft c\u1ee7a Vinamilk thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

<\/a>3. TVC s\u00e1ng t\u1ea1o v\u00e0 c\u1ea3m x\u00fac<\/strong><\/h3>\n\n\n\n

Vinamilk s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh (TVC) v\u1edbi n\u1ed9i dung phong ph\u00fa, \u0111\u1ea7y c\u1ea3m x\u00fac \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. M\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch n\u1ed5i b\u1eadt l\u00e0 \u201cQu\u1ef9 6 tri\u1ec7u ly s\u1eefa\u201d \u2013 mang \u00fd ngh\u0129a nh\u00e2n v\u0103n v\u00e0 t\u1ea1o \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn ng\u01b0\u1eddi xem, gi\u00fap Vinamilk ghi d\u1ea5u \u1ea5n trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n

\n
\"cach-tang-gia-tri-nhan-dien-thuong-hieu-cua-vinamilk\"
C\u00e1ch t\u0103ng gi\u00e1 tr\u1ecb nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>4. T\u00e0i tr\u1ee3 c\u00e1c cu\u1ed9c thi v\u00e0 h\u1ecdc b\u1ed5ng<\/strong><\/h3>\n\n\n\n

Vinamilk th\u01b0\u1eddng xuy\u00ean t\u00e0i tr\u1ee3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc b\u1ed5ng v\u00e0 cu\u1ed9c thi, nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 t\u1eeb c\u1ed9ng \u0111\u1ed3ng, truy\u1ec1n th\u00f4ng v\u00e0 ch\u00ednh quy\u1ec1n. Kh\u00f4ng ch\u1ec9 n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e2y c\u00f2n l\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng ni\u1ec1m tin, t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

<\/a>5. Chi\u1ebfn d\u1ecbch thay \u0111\u1ed5i logo<\/strong><\/h3>\n\n\n\n

Ng\u00e0y 6\/7\/2023, Vinamilk g\u00e2y ch\u00fa \u00fd khi thay \u0111\u1ed5i logo t\u1eeb bi\u1ec3u t\u01b0\u1ee3ng sang thi\u1ebft k\u1ebf ch\u1eef, th\u00eam v\u00e0o \u201cest 1976\u201d \u2013 n\u0103m th\u00e0nh l\u1eadp c\u00f4ng ty. Vinamilk c\u00f2n khuy\u1ebfn kh\u00edch gi\u1edbi tr\u1ebb tham gia t\u1ea1o logo m\u1edbi t\u1ea1i est1976.vinamilk.com.vn. S\u1ef1 thay \u0111\u1ed5i n\u00e0y gi\u00fap Vinamilk t\u1ea1o n\u00ean m\u1ed9t phong tr\u00e0o s\u00f4i n\u1ed5i, thu h\u00fat s\u1ef1 quan t\u00e2m t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u1eb3ng \u0111\u1ecbnh l\u1ea1i v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap Vinamilk t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n t\u1ea1o \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n

<\/a>C\u00f4ng th\u1ee9c t\u1eeb b\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk<\/strong><\/h2>\n\n\n\n

B\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk mang \u0111\u1ebfn nhi\u1ec1u b\u00e0i h\u1ecdc quan tr\u1ecdng v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u1eefa t\u1ea1i Vi\u1ec7t Nam. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb \u0111\u00f3.<\/p>\n\n\n\n

<\/a>1. C\u00e2n b\u1eb1ng gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng<\/strong><\/h3>\n\n\n\n

Vinamilk \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c duy tr\u00ec m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t. V\u1edbi chi\u1ebfn l\u01b0\u1ee3c “C\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 th\u00e0nh \u00edt h\u01a1n”, Vinamilk \u0111\u00e3 nh\u1ea5n m\u1ea1nh r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111i k\u00e8m v\u1edbi gi\u00e1 cao, ph\u00f9 h\u1ee3p v\u1edbi thu nh\u1eadp c\u1ee7a ph\u1ea7n l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam. C\u00f4ng th\u1ee9c n\u00e0y cho th\u1ea5y s\u1ef1 linh ho\u1ea1t trong \u0111\u1ecbnh v\u1ecb v\u00e0 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a \u0111a s\u1ed1 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

<\/a>2. S\u1ef1 nh\u1ea1y b\u00e9n trong nh\u1eadn di\u1ec7n kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/h3>\n\n\n\n

Vinamilk hi\u1ec3u r\u00f5 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, t\u1eeb tr\u1ebb em, ng\u01b0\u1eddi tr\u1ebb \u0111\u1ebfn ng\u01b0\u1eddi trung ni\u00ean v\u00e0 cao tu\u1ed5i, gi\u00fap h\u1ecd x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng. \u0110\u1ecbnh v\u1ecb n\u00e0y kh\u1eb3ng \u0111\u1ecbnh Vinamilk kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n \u0111\u00e1p \u1ee9ng ch\u00ednh x\u00e1c nhu c\u1ea7u dinh d\u01b0\u1ee1ng v\u00e0 s\u1ee9c kh\u1ecfe c\u1ee7a c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/p>\n\n\n\n

<\/a>3. T\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf v\u1ec1 ph\u00e2n ph\u1ed1i<\/strong><\/h3>\n\n\n\n

L\u00e0 th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn v\u00e0 d\u1eabn \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, Vinamilk c\u00f3 l\u1ee3i th\u1ebf l\u1edbn v\u1ec1 k\u00eanh ph\u00e2n ph\u1ed1i. S\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd xu\u1ea5t hi\u1ec7n r\u1ed9ng r\u00e3i \u1edf nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m, t\u1eeb si\u00eau th\u1ecb \u0111\u1ebfn ch\u1ee3 v\u00e0 c\u1eeda h\u00e0ng nh\u1ecf l\u1ebb. Nh\u1edd \u0111\u00f3, Vinamilk \u0111\u00e3 duy tr\u00ec t\u00ednh ti\u1ebfp c\u1eadn cao, l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

<\/a>4. \u0110\u1ed5i m\u1edbi \u0111\u1ec3 duy tr\u00ec s\u1ef1 ch\u00fa \u00fd c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n\n\n\n

Nh\u01b0 trong chi\u1ebfn d\u1ecbch thay \u0111\u1ed5i logo v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u g\u1ea7n \u0111\u00e2y, Vinamilk \u0111\u00e3 ch\u1ee9ng minh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u1ed5i m\u1edbi v\u00e0 l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 c\u1ee7ng c\u1ed1 s\u1ee9c h\u00fat v\u1edbi kh\u00e1ch h\u00e0ng. Kh\u00f4ng ch\u1ec9 gi\u00fap Vinamilk gi\u1eef v\u1eefng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, \u0111\u00e2y c\u00f2n l\u00e0 c\u00e1ch thu h\u00fat th\u00eam s\u1ef1 ch\u00fa \u00fd t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n

\n
\"cong-thuc-tu-ban-do-dinh-vi-thuong-hieu-cua-vinamilk\"
C\u00f4ng th\u1ee9c t\u1eeb b\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>5. \u0110\u1ed1i th\u1ee7 l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o \u0111\u1ed9ng l\u1ef1c<\/strong><\/h3>\n\n\n\n

B\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng s\u1ef1 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 trong ng\u00e0nh, nh\u01b0 TH True Milk v\u00e0 Meadow Fresh. Ch\u00ednh nh\u1eefng \u0111\u1ed1i th\u1ee7 n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y Vinamilk li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb. Vi\u1ec7c nh\u1eadn di\u1ec7n r\u00f5 s\u1ef1 c\u1ea1nh tranh gi\u00fap Vinamilk n\u1ed7 l\u1ef1c gi\u1eef v\u1eefng v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh s\u1eefa.<\/p>\n\n\n\n

Th\u00f4ng qua nh\u1eefng b\u00e0i h\u1ecdc n\u00e0y, Vinamilk \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i v\u00e0 ti\u1ebfp t\u1ee5c gi\u1eef v\u1eefng v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

T\u1eeb nh\u1eefng th\u00f4ng tin tr\u00ean, Tino Group hy v\u1ecdng b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 b\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk. H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Tino Group \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc th\u00eam nh\u1eefng b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch kh\u00e1c v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb kh\u00e1c b\u1ea1n nh\u00e9!<\/p>\n\n\n\n

T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n

    \n
  1. Guest Blogger. (2023, May 09). How to Create a Brand Positioning Map. <\/em>Determ.com. https:\/\/determ.com\/blog\/how-to-create-a-brand-positioning-map\/<\/li>\n\n\n\n
  2. Thanh Nguyen. (2024, May 31). Vinamilk\u2019s Business Strategy \u2013 The Recipe for Success. <\/em>kamereo.vn. https:\/\/kamereo.vn\/blog\/en\/vinamilks-business-strategy\/<\/li>\n\n\n\n
  3. Thanh Nguyen (2024, May 08). Analysis of Vinamilk\u2019s Marketing Strategy from A to Z. <\/em>Kamereo.v. https:\/\/kamereo.vn\/blog\/en\/vinamilks-marketing-strategy\/<\/li>\n\n\n\n
  4. Ori Agency. (2024, October 01). Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Vinamilk \u2013 Ph\u00e2n t\u00edch STP v\u00e0 m\u00f4 h\u00ecnh Marketing Mix c\u1ee7a Vinamilk. <\/em>Oriagency.vn. https:\/\/oriagency.vn\/chien-luoc-marketing-cua-vinamilk\/#3_Dinh_vi<\/li>\n<\/ol>\n\n\n\n

    <\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n
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    Vinamilk c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh tr\u00ean b\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb kh\u00f4ng?<\/strong><\/h3>\n
    \n\n

    T\u1ea5t nhi\u00ean l\u00e0 c\u00f3! Vinamilk c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed b\u1eb1ng c\u00e1ch n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m v\u00e0 t\u0103ng c\u01b0\u1eddng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n<\/div>\n<\/div>\n

    \n

    H\u00e0m l\u01b0\u1ee3ng canxi c\u1ee7a Vinamilk c\u00f3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00f4ng?<\/strong><\/h3>\n
    \n\n

    D\u00f9 h\u00e0m l\u01b0\u1ee3ng canxi c\u1ee7a Vinamilk c\u00f3 th\u1ec3 kh\u00f4ng cao nh\u1ea5t, nh\u01b0ng gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 c\u1ea1nh tranh m\u1ea1nh m\u1ebd.<\/p>\n\n<\/div>\n<\/div>\n

    \n

    C\u00f3 ph\u1ea3i Vinamilk c\u00f3 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea5p h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00f4ng?<\/strong><\/h3>\n
    \n\n

    \u0110\u00fang! Vinamilk ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd, gi\u00fap s\u1ea3n ph\u1ea9m ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n<\/div>\n<\/div>\n

    \n

    S\u1ef1 thay \u0111\u1ed5i logo c\u1ee7a Vinamilk c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn b\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb kh\u00f4ng?<\/strong><\/h3>\n
    \n\n

    C\u00f3! S\u1ef1 thay \u0111\u1ed5i logo \u0111\u00e3 gi\u00fap Vinamilk hi\u1ec7n \u0111\u1ea1i h\u00f3a h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

    <\/h3>\n","protected":false},"excerpt":{"rendered":"

    B\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng cho s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o? \u0110i\u1ec1u g\u00ec khi\u1ebfn Vinamilk kh\u00f4ng ch\u1ec9 chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n trong n\u01b0\u1edbc m\u00e0 c\u00f2n kh\u1eb3ng \u0111\u1ecbnh t\u00ean tu\u1ed5i qu\u1ed1c t\u1ebf? Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Tino Group s\u1ebd gi\u00fap hi\u1ec3u […]<\/p>\n","protected":false},"author":24,"featured_media":9186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5390],"tags":[6559],"class_list":["post-9161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/9161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=9161"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/9161\/revisions"}],"predecessor-version":[{"id":114372,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/9161\/revisions\/114372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/9186"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=9161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=9161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=9161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}