{"id":9225,"date":"2024-11-08T15:08:10","date_gmt":"2024-11-08T08:08:10","guid":{"rendered":"https:\/\/tino.org\/?p=9225"},"modified":"2025-06-10T14:52:13","modified_gmt":"2025-06-10T07:52:13","slug":"vi-du-ve-quan-he-cong-chung-cua-vinamilk","status":"publish","type":"post","link":"https:\/\/tino.vn\/blog\/vi-du-ve-quan-he-cong-chung-cua-vinamilk\/","title":{"rendered":"V\u00ed d\u1ee5 v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ee7a Vinamilk: Chi\u1ebfn l\u01b0\u1ee3c PR n\u1ed5i b\u1eadt trong th\u1ecb tr\u01b0\u1eddng s\u1eefa Vi\u1ec7t Nam"},"content":{"rendered":"\n\n\n

<\/h1>\n\n\n\n

Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 chi\u1ebfc c\u1ea7u n\u1ed1i quan tr\u1ecdng gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Vinamilk \u0111\u00e3 ch\u1ee9ng minh \u0111i\u1ec1u n\u00e0y qua nh\u1eefng chi\u1ebfn d\u1ecbch PR <\/a>\u0111\u1ea7y \u1ea5n t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh. T\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u00e1ng t\u1ea1o, Vinamilk kh\u00f4ng ng\u1eebng x\u00e2y d\u1ef1ng, c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 lan t\u1ecfa nh\u1eefng gi\u00e1 tr\u1ecb t\u00edch c\u1ef1c \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng. V\u1eady nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ee7a Vinamilk l\u00e0 g\u00ec? H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 chi ti\u1ebft qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u00f9ng Tino Group b\u1ea1n nh\u00e9!<\/strong><\/p>\n\n\n\n

<\/a>Gi\u1edbi thi\u1ec7u t\u1ed5ng quan v\u1ec1 Vinamilk<\/strong><\/h2>\n\n\n\n

Vinamilk l\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh s\u1eefa Vi\u1ec7t Nam, chi\u1ebfm 58%<\/a> th\u1ecb ph\u1ea7n s\u1eefa v\u00e0o n\u0103m 2018 v\u00e0 ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u nh\u1edd v\u00e0o s\u1ef1 \u0111\u1ed5i m\u1edbi, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, Vinamilk \u0111\u00e3 kh\u00f4ng ng\u1eebng c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u1edf r\u1ed9ng k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o c\u00f4ng ngh\u1ec7.<\/p>\n\n\n

\n
\"gioi-thieu-tong-quan-ve-vinamilk\"
Gi\u1edbi thi\u1ec7u t\u1ed5ng quan v\u1ec1 Vinamilk<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f2n ch\u00fa tr\u1ecdng x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh uy t\u00edn, \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 cao. Th\u1eddi \u0111\u1ea1i C\u00f4ng nghi\u1ec7p 4.0<\/a> c\u00f9ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u00e3 mang \u0111\u1ebfn cho Vinamilk nh\u1eefng c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng th\u1ee9c m\u1edbi trong qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u. Nh\u1edd v\u00e0o chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1, Vinamilk duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf v\u1eefng ch\u1eafc trong ng\u00e0nh s\u1eefa n\u1ed9i \u0111\u1ecba, \u0111\u1ed3ng th\u1eddi m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

<\/a>C\u00e1c v\u00ed d\u1ee5 v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ee7a Vinamilk<\/strong><\/h2>\n\n\n\n

Vinamilk l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ti\u00eau bi\u1ec3u t\u1ea1i Vi\u1ec7t Nam, n\u1ed5i b\u1eadt v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch quan h\u1ec7 c\u00f4ng ch\u00fang ch\u00fa tr\u1ecdng v\u00e0o tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh g\u1eafn li\u1ec1n v\u1edbi c\u1ed9ng \u0111\u1ed3ng. C\u00e1c ho\u1ea1t \u0111\u1ed9ng PR c\u1ee7a Vinamilk kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i th\u00f4ng qua nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh \u00fd ngh\u0129a. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u trong chi\u1ebfn l\u01b0\u1ee3c PR c\u1ee7a Vinamilk.<\/p>\n\n\n\n

<\/a>H\u1ecdc b\u1ed5ng “Vinamilk \u01af\u01a1m m\u1ea7m t\u00e0i n\u0103ng tr\u1ebb Vi\u1ec7t Nam”<\/strong><\/h3>\n\n\n\n

Vinamilk \u0111\u00e3 th\u00e0nh l\u1eadp qu\u1ef9 h\u1ecdc b\u1ed5ng mang t\u00ean “Vinamilk \u01af\u01a1m m\u1ea7m t\u00e0i n\u0103ng tr\u1ebb Vi\u1ec7t Nam” nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c h\u1ecdc sinh c\u00f3 ho\u00e0n c\u1ea3nh kh\u00f3 kh\u0103n, v\u01b0\u1ee3t kh\u00f3 v\u01b0\u01a1n l\u00ean. B\u00ean c\u1ea1nh vi\u1ec7c cung c\u1ea5p t\u00e0i ch\u00ednh, qu\u1ef9 n\u00e0y c\u00f2n g\u1eedi t\u1eb7ng qu\u00e0 cho c\u00e1c em v\u00e0o c\u00e1c d\u1ecbp l\u1ec5, T\u1ebft, mang l\u1ea1i ni\u1ec1m vui v\u00e0 \u0111\u1ed9ng l\u1ef1c cho c\u00e1c h\u1ecdc sinh tr\u00ean kh\u1eafp \u0111\u1ea5t n\u01b0\u1edbc. Th\u00f4ng qua c\u00e1c h\u1ecdc b\u1ed5ng, Vinamilk kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 quan t\u00e2m \u0111\u1ebfn t\u01b0\u01a1ng lai c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb, \u0111\u1ed3ng th\u1eddi t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng trong c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n

<\/a>Qu\u1ef9 s\u1eefa “V\u01b0\u01a1n cao Vi\u1ec7t Nam”<\/strong><\/h3>\n\n\n\n

L\u00e0 nh\u00e0 t\u00e0i tr\u1ee3 ch\u00ednh cho Qu\u1ef9 s\u1eefa “V\u01b0\u01a1n cao Vi\u1ec7t Nam”, Vinamilk cam k\u1ebft cung c\u1ea5p s\u1eefa mi\u1ec5n ph\u00ed cho tr\u1ebb em ngh\u00e8o, gi\u00fap c\u00e1c em c\u00f3 \u0111i\u1ec1u ki\u1ec7n dinh d\u01b0\u1ee1ng t\u1ed1t h\u01a1n \u0111\u1ec3 ph\u00e1t tri\u1ec3n. V\u1edbi s\u1ed1 ti\u1ec1n \u0111\u00f3ng g\u00f3p 400,000 USD, Vinamilk ti\u1ebfp t\u1ee5c th\u1ec3 hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 s\u1ee9 m\u1ec7nh v\u00ec s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ed1ng cho tr\u1ebb em m\u00e0 c\u00f2n gia t\u0103ng l\u00f2ng tin y\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

<\/a>Ch\u01b0\u01a1ng tr\u00ecnh “Qu\u1ef9 1 tri\u1ec7u c\u00e2y xanh cho Vi\u1ec7t Nam”<\/strong><\/h3>\n\n\n\n

B\u00ean c\u1ea1nh c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 con ng\u01b0\u1eddi, Vinamilk c\u00f2n quan t\u00e2m \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng th\u00f4ng qua ch\u01b0\u01a1ng tr\u00ecnh “Qu\u1ef9 1 tri\u1ec7u c\u00e2y xanh cho Vi\u1ec7t Nam”. Kh\u1edfi x\u01b0\u1edbng v\u00e0o n\u0103m 2012 c\u00f9ng v\u1edbi T\u1ed5ng c\u1ee5c M\u00f4i tr\u01b0\u1eddng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 g\u00f3p ph\u1ea7n tr\u1ed3ng 17,000 c\u00e2y xanh t\u1ea1i nhi\u1ec1u \u0111\u1ecba ph\u01b0\u01a1ng v\u1edbi s\u1ef1 tham gia c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o thanh ni\u00ean \u0111\u1ecba ph\u01b0\u01a1ng. Qua \u0111\u00f3, Vinamilk th\u1ec3 hi\u1ec7n cam k\u1ebft b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t Vi\u1ec7t Nam xanh h\u01a1n v\u00e0 b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n\n\n

\n
\"cac-vi-du-ve-quan-he-cong-chung-cua-vinamilk\"
C\u00e1c v\u00ed d\u1ee5 v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ee7a Vinamilk<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>K\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i ti\u1ebfn d\u1ecbch v\u1ee5<\/strong><\/h3>\n\n\n\n

\u0110\u1ec3 t\u0103ng k\u1ebft n\u1ed1i v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, Vinamilk th\u01b0\u1eddng xuy\u00ean ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 thu th\u1eadp \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Ngo\u00e0i ra, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng kh\u00e9o l\u00e9o in th\u00f4ng tin website v\u00e0 logo tr\u00ean \u0111\u1ed3ng ph\u1ee5c nh\u00e2n vi\u00ean, bao b\u00ec s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng nh\u1eb1m n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Qua \u0111\u00f3, Vinamilk kh\u00f4ng ch\u1ec9 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n t\u1ea1o s\u1ef1 g\u1ea7n g\u0169i, g\u1eafn b\u00f3 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

<\/a>Chi\u1ebfn d\u1ecbch \u201cS\u1eefa h\u1ecdc \u0111\u01b0\u1eddng\u201d<\/strong><\/h3>\n\n\n\n

Chi\u1ebfn d\u1ecbch \u201cS\u1eefa h\u1ecdc \u0111\u01b0\u1eddng\u201d c\u1ee7a Vinamilk nh\u1eb1m mang l\u1ea1i ngu\u1ed3n dinh d\u01b0\u1ee1ng ch\u1ea5t l\u01b0\u1ee3ng cao cho h\u1ecdc sinh ti\u1ec3u h\u1ecdc tr\u00ean kh\u1eafp Vi\u1ec7t Nam. Vinamilk \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi B\u1ed9 Gi\u00e1o d\u1ee5c v\u00e0 \u0110\u00e0o t\u1ea1o \u0111\u1ec3 cung c\u1ea5p s\u1eefa mi\u1ec5n ph\u00ed cho tr\u1ebb em t\u1ea1i nhi\u1ec1u t\u1ec9nh th\u00e0nh. Ngo\u00e0i ra, c\u00e1c bu\u1ed5i tuy\u00ean truy\u1ec1n v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a dinh d\u01b0\u1ee1ng h\u1ecdc \u0111\u01b0\u1eddng c\u0169ng \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c r\u1ed9ng r\u00e3i, gi\u00fap n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a ph\u1ee5 huynh v\u00e0 c\u1ed9ng \u0111\u1ed3ng v\u1ec1 s\u1ee9c kh\u1ecfe tr\u1ebb em. Chi\u1ebfn d\u1ecbch n\u00e0y kh\u00f4ng ch\u1ec9 c\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe v\u00e0 th\u1ec3 ch\u1ea5t c\u1ee7a tr\u1ebb m\u00e0 c\u00f2n n\u00e2ng cao h\u00ecnh \u1ea3nh Vinamilk l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i cao, cam k\u1ebft v\u00ec th\u1ebf h\u1ec7 t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

<\/a>Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh<\/strong><\/h3>\n\n\n\n

Vinamilk \u0111\u00e3 t\u1ea1o d\u1ea5u \u1ea5n qua nhi\u1ec1u qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh h\u1ea5p d\u1eabn, s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft, \u00e2m nh\u1ea1c d\u1ec5 nghe c\u00f9ng th\u00f4ng \u0111i\u1ec7p g\u1ea7n g\u0169i v\u1ec1 gia \u0111\u00ecnh v\u00e0 t\u00ecnh y\u00eau th\u01b0\u01a1ng. Nh\u1eefng qu\u1ea3ng c\u00e1o nh\u01b0 \u201cS\u1ed1ng l\u00e0 cho \u0111i\u201d hay \u201cV\u01b0\u1ee3t l\u00ean ch\u00ednh m\u00ecnh\u201d \u0111\u00e3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 l\u00f2ng nh\u00e2n \u00e1i, ngh\u1ecb l\u1ef1c s\u1ed1ng, g\u00e2y x\u00fac \u0111\u1ed9ng v\u00e0 t\u1ea1o s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u1edbi kh\u00e1n gi\u1ea3. Ngo\u00e0i ra, Vinamilk c\u0169ng t\u00e0i tr\u1ee3 cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh uy t\u00edn, thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o kh\u00e1n gi\u1ea3, gi\u00fap t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

<\/a>Chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c v\u1edbi ng\u00f4i sao v\u00e0 influencer<\/strong><\/h3>\n\n\n\n

\u0110\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb, Vinamilk \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi nhi\u1ec1u ng\u00f4i sao v\u00e0 influencer c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong c\u1ed9ng \u0111\u1ed3ng. V\u00ed d\u1ee5, chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi m\u1eabu Ch\u00e2u B\u00f9i \u0111\u1ec3 qu\u1ea3ng b\u00e1 d\u00f2ng s\u1eefa chua Vinamilk Yomost \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd l\u1edbn t\u1eeb c\u00f4ng ch\u00fang. Th\u00f4ng qua c\u00e1c s\u1ef1 ki\u1ec7n qu\u1ea3ng b\u00e1 v\u00e0 n\u1ed9i dung h\u1ea5p d\u1eabn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 kh\u00f4ng ch\u1ec9 gi\u00fap Vinamilk gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng. S\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

<\/a>Vinamilk th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch PR nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n

Vinamilk \u0111\u00e3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c PR v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng s\u00e1ng t\u1ea1o, nh\u1eb1m n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gia t\u0103ng s\u1ef1 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 c\u00e1ch Vinamilk th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c PR hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

<\/a>\u0110\u1ea7u t\u01b0 v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ed9ng \u0111\u1ed3ng<\/strong><\/h3>\n\n\n\n

Vinamilk lu\u00f4n ch\u00fa tr\u1ecdng \u0111\u1ebfn tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, th\u1ec3 hi\u1ec7n qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 c\u1ed9ng \u0111\u1ed3ng nh\u01b0 \u201cS\u1eefa h\u1ecdc \u0111\u01b0\u1eddng\u201d hay \u201cQu\u1ef9 s\u1eefa v\u01b0\u01a1n cao Vi\u1ec7t Nam\u201d. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y mang \u0111\u1ebfn ngu\u1ed3n dinh d\u01b0\u1ee1ng cho tr\u1ebb em tr\u00ean c\u1ea3 n\u01b0\u1edbc, n\u00e2ng cao \u00fd th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 gi\u00e1o d\u1ee5c dinh d\u01b0\u1ee1ng. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 ho\u1ea1t \u0111\u1ed9ng thi\u1ec7n nguy\u1ec7n m\u00e0 c\u00f2n gi\u00fap Vinamilk kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00e0 g\u1eafn k\u1ebft s\u00e2u r\u1ed9ng v\u1edbi c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n

\n
\"vinamilk-thuc-hien-chien-luoc-pr-nhu-the-nao\"
Vinamilk th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c PR nh\u01b0 th\u1ebf n\u00e0o?<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>T\u1ea1o d\u1ea5u \u1ea5n qua qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh<\/strong><\/h3>\n\n\n\n

Qu\u1ea3ng c\u00e1o c\u1ee7a Vinamilk tr\u00ean truy\u1ec1n h\u00ecnh lu\u00f4n thu h\u00fat nh\u1edd h\u00ecnh \u1ea3nh \u1ea5n t\u01b0\u1ee3ng, th\u00f4ng \u0111i\u1ec7p \u00fd ngh\u0129a v\u00e0 d\u1ec5 hi\u1ec3u. Vinamilk th\u01b0\u1eddng ch\u1ecdn nh\u1eefng ch\u1ee7 \u0111\u1ec1 g\u1ea7n g\u0169i nh\u01b0 gia \u0111\u00ecnh v\u00e0 t\u00ecnh y\u00eau th\u01b0\u01a1ng \u0111\u1ec3 g\u1ee3i l\u00ean s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u1edbi kh\u00e1n gi\u1ea3. C\u00e1c qu\u1ea3ng c\u00e1o n\u1ed5i ti\u1ebfng nh\u01b0 \u201cS\u1ed1ng l\u00e0 cho \u0111i\u201d hay \u201cV\u01b0\u1ee3t l\u00ean ch\u00ednh m\u00ecnh\u201d \u0111\u00e3 truy\u1ec1n c\u1ea3m h\u1ee9ng m\u1ea1nh m\u1ebd v\u00e0 t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n, g\u1ea7n g\u0169i trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

<\/a>H\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 influencer<\/strong><\/h3>\n\n\n\n

\u0110\u1ec3 ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi gi\u1edbi tr\u1ebb, Vinamilk \u0111\u00e3 ch\u1ecdn h\u1ee3p t\u00e1c v\u1edbi c\u00e1c ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. Nh\u1eefng influencer c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn kh\u00f4ng ch\u1ec9 gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n t\u1ea1o \u0111\u1ed9 lan t\u1ecfa r\u1ed9ng r\u00e3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap Vinamilk t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1eefng ch\u1eafc v\u1edbi c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n

<\/a>T\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i<\/strong><\/h3>\n\n\n\n

Vinamilk th\u01b0\u1eddng t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m k\u1ebft h\u1ee3p c\u00f9ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng vui ch\u01a1i v\u00e0 gi\u00e1o d\u1ee5c, thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng tham gia. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n gi\u00fap kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c. Qua vi\u1ec7c t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, Vinamilk kh\u00f4ng ch\u1ec9 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh m\u00e0 c\u00f2n kh\u1eb3ng \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

<\/a>X\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh th\u00e2n thi\u1ec7n, g\u1ea7n g\u0169i<\/strong><\/h3>\n\n\n\n

Vinamilk th\u01b0\u1eddng xuy\u00ean th\u1ec3 hi\u1ec7n s\u1ef1 g\u1ea7n g\u0169i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb d\u1ec5 hi\u1ec3u, h\u00ecnh \u1ea3nh th\u00e2n thi\u1ec7n. C\u00f4ng ty c\u0169ng k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 th\u01b0\u1eddng xuy\u00ean nh\u1eadn ph\u1ea3n h\u1ed3i \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y gi\u00fap Vinamilk kh\u00f4ng ng\u1eebng n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0 g\u1eafn b\u00f3.<\/p>\n\n\n\n

<\/a>Ph\u01b0\u01a1ng h\u01b0\u1edbng \u0111i\u1ec1u ch\u1ec9nh trong chi\u1ebfn l\u01b0\u1ee3c PR c\u1ee7a Vinamilk<\/strong><\/h2>\n\n\n\n

\u0110\u1ec3 t\u1ed1i \u01b0u ho\u00e1 hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, Vinamilk c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c PR c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 ph\u01b0\u01a1ng h\u01b0\u1edbng \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh m\u00e0 Vinamilk c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng.<\/p>\n\n\n\n

<\/a>M\u1edf r\u1ed9ng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/h3>\n\n\n\n

Vinamilk \u0111\u1ea9y m\u1ea1nh vi\u1ec7c khai th\u00e1c c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng s\u1ed1 nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i<\/a>, website <\/a>v\u00e0 YouTube<\/a> \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i. Qua c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y, c\u00f4ng ty c\u00f3 th\u1ec3 chia s\u1ebb n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn, \u0111\u1ed3ng th\u1eddi t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n

<\/a>C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/strong><\/h3>\n\n\n\n

\u0110\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, Vinamilk h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i v\u00e0 \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau. Vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c theo h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a kh\u00f4ng ch\u1ec9 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gi\u00fap c\u00f4ng ty x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng, gia t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

<\/a>T\u0103ng c\u01b0\u1eddng k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

Vinamilk t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i livestream v\u00e0 h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u1ea1o c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u00e1p \u1ee9ng c\u00e1c th\u1eafc m\u1eafc c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng nh\u01b0 thu th\u1eadp ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap Vinamilk hi\u1ec3u r\u00f5 nhu c\u1ea7u kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n s\u1ef1 t\u1eadn t\u00e2m v\u00e0 minh b\u1ea1ch trong vi\u1ec7c l\u1eafng nghe v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n

\n
\"phuong-huong-dieu-chinh-trong-chien-luoc-pr-cua-vinamilk\"
Ph\u01b0\u01a1ng h\u01b0\u1edbng \u0111i\u1ec1u ch\u1ec9nh trong chi\u1ebfn l\u01b0\u1ee3c PR c\u1ee7a Vinamilk<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>T\u1eadn d\u1ee5ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng<\/strong><\/h3>\n\n\n\n

Vinamilk h\u1ee3p t\u00e1c v\u1edbi c\u00e1c KOLs (Key Opinion Leaders<\/strong>) v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng trong c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 gia t\u0103ng s\u1ef1 g\u1eafn k\u1ebft th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 n\u00e2ng cao \u0111\u1ed9 nh\u1eadn di\u1ec7n, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb, th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

Vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c PR tr\u00ean gi\u00fap Vinamilk kh\u00f4ng ch\u1ec9 theo k\u1ecbp xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n v\u00e0 \u0111\u00e1ng tin c\u1eady trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n

    \n
  1. Misa Amis. (09\/05\/2024). Chi\u1ebfn l\u01b0\u1ee3c PR c\u1ee7a Vinamilk: C\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u. <\/em>Amis.misa.vn. https:\/\/amis.misa.vn\/129574\/chien-luoc-pr-cua-vinamilk\/<\/li>\n\n\n\n
  2. Thanh Nguyen. (2024, May 08). Analysis of Vinamilk\u2019s Marketing Strategy from A to Z. <\/em>Kamereo.vn. https:\/\/kamereo.vn\/blog\/en\/vinamilks-marketing-strategy\/<\/li>\n\n\n\n
  3. Thanh Nguyen. (2024, May 31). Vinamilk\u2019s Business Strategy \u2013 The Recipe for Success. <\/em>Kamereo.vn. https:\/\/kamereo.vn\/blog\/en\/vinamilks-business-strategy\/<\/li>\n\n\n\n
  4. Hoang-Tien Nguyen. (2020, January). Vinamilk’s brand management in the era of 4 th Industrial revolution. <\/em>Researchgate.net. https:\/\/www.researchgate.net\/publication\/<\/li>\n<\/ol>\n\n\n\n

    <\/a>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n\n\n
    \n
    \n
    \n

    Vinamilk s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng n\u00e0o trong chi\u1ebfn l\u01b0\u1ee3c PR?<\/strong><\/h3>\n
    \n\n

    Vinamilk ch\u1ee7 y\u1ebfu s\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n h\u00ecnh, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. H\u1ecd c\u0169ng t\u00edch c\u1ef1c tham gia v\u00e0o c\u00e1c s\u1ef1 ki\u1ec7n c\u1ed9ng \u0111\u1ed3ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u00e0i tr\u1ee3.<\/p>\n\n<\/div>\n<\/div>\n

    \n

    Chi\u1ebfn l\u01b0\u1ee3c PR c\u1ee7a Vinamilk c\u00f3 g\u00ec kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c?<\/strong><\/h3>\n
    \n\n

    Vinamilk ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng. H\u1ecd c\u0169ng r\u1ea5t m\u1ea1nh trong vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c KOLs v\u00e0 influencer \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m.<\/p>\n\n<\/div>\n<\/div>\n

    \n

    Vinamilk c\u00f3 k\u1ebf ho\u1ea1ch PR nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng?<\/strong><\/h3>\n
    \n\n

    Vinamilk t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o to\u00e0n di\u1ec7n v\u00e0 s\u1ef1 ki\u1ec7n c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 gia t\u0103ng s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd c\u0169ng s\u1eed d\u1ee5ng c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n<\/div>\n<\/div>\n

    \n

    Vinamilk c\u00f3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng CSR kh\u00f4ng?<\/strong><\/h3>\n
    \n\n

    Vinamilk r\u1ea5t ch\u00fa tr\u1ecdng v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng CSR, bao g\u1ed3m c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u00e0i tr\u1ee3, h\u1ed7 tr\u1ee3 gi\u00e1o d\u1ee5c v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, ch\u1eb3ng h\u1ea1n nh\u01b0 “M\u1ed9t tri\u1ec7u c\u00e2y xanh cho Vi\u1ec7t Nam”.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

    <\/h3>\n","protected":false},"excerpt":{"rendered":"

    Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 chi\u1ebfc c\u1ea7u n\u1ed1i quan tr\u1ecdng gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Vinamilk \u0111\u00e3 ch\u1ee9ng minh \u0111i\u1ec1u n\u00e0y qua nh\u1eefng chi\u1ebfn d\u1ecbch PR \u0111\u1ea7y \u1ea5n t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh. T\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u00e1ng t\u1ea1o, Vinamilk kh\u00f4ng ng\u1eebng x\u00e2y d\u1ef1ng, c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh […]<\/p>\n","protected":false},"author":24,"featured_media":9242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5390],"tags":[6559,7355],"class_list":["post-9225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-kien-thuc-marketing","tag-tu-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/9225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/comments?post=9225"}],"version-history":[{"count":1,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/9225\/revisions"}],"predecessor-version":[{"id":114370,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/posts\/9225\/revisions\/114370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media\/9242"}],"wp:attachment":[{"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/media?parent=9225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/categories?post=9225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tino.vn\/blog\/wp-json\/wp\/v2\/tags?post=9225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}